Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

Digital Marketing Company In Hyderabad
www.samskritisolutions.com

2018 is not so far and it is the ideal time to think about the industry trends for the next year and beyond. Bill
gates said “content is king” in 1996 and his words are still valid today. Content marketing is for better
engagement, better conversations and economical when compared to other forms of marketing. Here are the
four content marketing strategies which will help your business reap the maximum benefits.
Mobile: we don’t use desktops or computers as much as we used to. Ten years ago, we were reading news in
actual newspapers instead of apps and kids play in grounds instead of mobile games. We want everything handy
and work has to be done in a touch away. Mobile-only usage is 41 million people in US because mobiles drive
high traffic on the internet than desktops. Disclosing a fact, google announced its mobile-first algorithm in
expected to get launched in early 2018 which says the mobile marketing is full steam ahead. Hence, to be in the
crowd of content marketing strategy optimizing for mobile is just not a recommendation but a requirement.
Call Us:+91 40 2340 2060 / 2061 Toll Free:1800-313-5609 Mail Us:contact@samskritisolutions.com

Video content: over the years, usage of videos has grown at a phenomenal rate. Especially video ads, live videos and
video resume are becoming increasingly popular. Social media platform analysis, facebook, in particular, said that the
users spend 75% of their time in watching videos than static ones. More than half of the promoters feel that video
content generates the highest rating point and comments are likely to be 10 times more massive. As said by
facebook’s founder mark zuckerburg, “I think video is a megatrend, almost as big as mobile.” So, video advertising
will grow rapidly and the trend is anticipated in next years.

Artificial intelligence: it is another trend which is going to
shake up the content marketing trend in 2018. Machine
learning and AI are already on the bar to provide more
sophisticated metrics for the next years. Publishers such as
associated press are using machine generated content for
increasing volume and speed in releasing information.
But don’t worry, human content curators, you will have to
oversee and edit the machine made content because robots
are not up to the mark of producing high quality content.
There are immense benefits of AI: researching, micro
targeting, outcome tracking. To grow and sustain the reach,
incorporate AI tools and don’t be surprised by technology
transformation.

Influencer marketing: also called as influence marketing, is a form of marketing in which the target is placed on
influential people instead of market on the whole. For example, any influential person from a film industry, sport-
person or a blogger who is highly visible in the society uses certain product, the maker gets exposure and now it is
more trustworthy. Reports say this kind of marketing generates 11 times higher visibility than traditional marketing.
And the influential play a long-term run with the companies.
It involved products and services marketing and similar to word-of-mouth marketing but not same. Publishers should
take care in maintaining full transparency with the pain relationships and expected to create policies of disclosures
and harmony.
Get in contact with samskriti solutions, one of the best content development companies in hyderabad, to handle the
content marketing roller-coaster.

Our Services:

Flat No: 601-B, 6th floor, 6-3-1093, V.V. Vintage
Boulevard, Raj Bhavan Road,
Somajiguda, Hyderabad - 500 082
Telangana, India.
Fax:
+91 40 4013 8896
Phone:
+91 40 2340 2060 / 2061
Toll Free:
1800-313-5609
Email
contact@samskritisolutions.com
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Content Marketing Trends to Watch for in 2018 | Samskriti Solutions

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Content Marketing Trends to Watch for in 2018 | Samskriti Solutions