Basic principle of marketing is one of the most important aspects of any successful SEO strategy. When it comes to defining your target audience, the more specific the definition, the more likely you are to achieve visibility.

1. Four Step Guide to a Successful SEO Strategy
Search Engine Optimisation or SEO has become an integral part of any modern day business. Having a
visible online presence is a proven way of taking your business forward. These days almost every
business understands the value of a solid online presence. What this means for your business is that all
your competitors are also trying to get a healthy share of the pie. A successful SEO strategy ensures
that you are always one step ahead. This FOUR step guide to a successful SEO strategy will make sure
that you maximise the visibility of your business.
Step 1: Define your target audience
This basic principle of marketing is one of the most important aspects of any successful SEO strategy.
When it comes to defining your target audience, the more specific the definition, the more likely you
are to achieve visibility. Suppose you are a tax consultant. It would not make sense to target teenagers
or college going students. It would make much more sense to target recent college graduates who are
just venturing into job market and would probably require assistance in understanding the intricacies of
the tax system. Or you may choose to target middle aged people who may want to maximise their tax
savings. All these decisions are to be made by your Pittsburgh SEO Company. These decisions will help
you maximise the impact while minimising the cost.
Step 2: Use parallel tools to create back links
Parallel tools are perhaps the most important tools in your arsenal. By these parallel tools I mean
various forms of social networks like Facebook, Instagram, Quora, Reddit, YouTube etc. These tools can
be used without investing a single penny but still have the potential to generate huge business. The
best part is, you do not even have to directly talk about your business to increase the traffic on your
website. You just have to post relevant stuff and create backlinks to your page in a subtle manner. For
example you can answer questions on harry potter in Quora but have the name and link of your
business in your profile bio. This makes sure that you do not look as if you are trying too hard to sell
yourself. These parallel tools are extremely powerful. Your presence on them allows you to capitalise
on their features.
Step 3: Analyse and implement
Self-reflection and analyses in perhaps the most critical step of the strategy used by your Pittsburgh
SEO Company! The knowledge of what works and what doesn’t can only be obtained using these tools.
The main purpose behind digital marketing is increasing sales. If your efforts are not translating into
increase of sales, there is a flaw in you strategy. To get an idea of the pain points, you need a
comprehensive analysis of your current strategy. There are various tools available which can provide
you an accurate picture of your current strategy.
Step 4: Taking professional help
Running a business in a tough task! You have multiple things to worry about. Traditional marketing is
hard as it is and adding a digital aspect to it certainly doesn’t make things easier. As a businessman your
goal must be to increase sales while using your resources in an efficient manner. To become perfect in

2. SEO takes a lot of time. It is an art which has to be mastered. There is always an option to take
professional help. A lot of Pittsburgh SEO companies offer their services to businesses. Taking the help
of these professional services allows you to focus on more critical aspect of your business.
If you want to know more about SEO techniques, visit www.salealeadpittsburgh.com
ABOUT THE AUTHOR
Jason Anthony is an expert when it comes to providing high end SEO services, leads generation,
marketing assistance, who also likes to write many interesting articles and blogs related to SEO and
Marketing. He recommends Salesleadspittsburgh.com as the best name to trust if you are looking for
the best SEO and lead generation services in Pittsburgh.