20. The Pupil vs. The Teacher
SDRs generally call on people with substantially
more experience
Your prospect has forgotten more about many topics
than your SDR will ever know during their short tenure
21. Listen
Our SDRs bring their best and worst calls of the week to
their 1:1’s, and review them with their manager. The best
of the best go into our “hall of fame”
-Margaret Weniger, SalesLoft
22. Practice
Matt Amundson, director of the
SDR team at EverString, has the
SDRs conduct mock phone calls
on a daily basis...and leverages
the product marketing team to
train his SDRs every other Friday.
-Gartner
23. If words of command are not clear and
distinct, if orders are not thoroughly
understood, the general is to blame.
But if his orders are clear, and the
soldiers nevertheless disobey, then it
is the fault of their officers.
24. If you know the enemy and
know yourself you need not fear
the results of a hundred battles.
25. If you know the prospect and know
yourself you need not fear the
results of a hundred interactions.