Social Games on Facebook: Worth it?

Social Games on Facebook: Worth It?

Arseny Lebedev Large Animal Games, New York City

My Talking Points ,[object Object],[object Object],[object Object],[object Object]

Facebook By The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Facebook.com and comScore

Facebook Demographics Source: Facebook Social Ads

Integration Points Source: Facebook Ecosystem , O’Reilly , March 2008

Evolution of Facebook Layout Before After

Business Models Third Party Ads Branded Sponsorship

Some Calculations… ,[object Object],[object Object],600K DAU = 1.7 to 2.5 Mn Impressions / Day At $.35 CPM: $11,000 to $26,000 / Month At $3 CPM: $150,000 to $210,000 / Month Source: Adonomics.com

Some Calculations… ,[object Object],[object Object],1.9 Mn DAU = 6 to 9 Mn Impressions / Day At $.35 CPM: $40,000 to $90,000 / Month At $3 CPM: $680,000 to $810,000 / Month

Growth Average: 50 Average: 6,800 Source: Facebook Ecosystem , O’Reilly , March 2008 Application growth over 11 weeks

[object Object],[object Object],50 DAU February, 2008 1 216 DAU May, 2008 1 17,446 DAU April, 2008 1 4,037 DAU March, 2008 1 934 DAU June, 2008 1 75,399 DAU

When Facebook Gets Mad … Source: TechCrunch, July 7, 2008

Social Games on Facebook: Worth it?

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Social Games on Facebook: Worth it?