SlideShare uma empresa Scribd logo
1 de 70
Baixar para ler offline
The Art of Product Management
Sachin Rekhi
@sachinrekhi
www.sachinrekhi.com
Entrepreneur, Product Guy, and Software Engineer
My Product Roles
2005
2007
2008
productivity for database pros
experience music where you want it
(acquired by imeem)
unlimited ad-supported music
My Product Roles
2010
2011
2013
contact management without the work
(acquired by LinkedIn)
the easiest way to stay in touch
the leading social selling solution
LinkedIn Contacts
LinkedIn Sales Navigator
My Product Advising Roles
Here’s What I’ve Learned in the
Past Decade...
What Do Product Managers Do?
Product managers drive the vision, strategy,
design, and execution of their product.
Vision
Strategy
Design
Execution
Vision
Elon Musk, SpaceX
“It is important that
humanity become an
interplanetary species.”
Strategy
Jeff Bezos, Amazon
“Your margin is my
opportunity.”
Design
Steve Jobs, Apple
“You have to work hard
to get your thinking clean
to make it simple.”
Execution
Stewart Butterfield, Slack
“We do it really, really
fucking good.”
Vision
Strategy
Design
Execution
A compelling vision articulates how the world
will be a better place if you succeed
Vision
The Best Format: A Customer-Centric Vision Narrative
“Full sentences are harder to write. They have verbs. The
paragraphs have topic sentences. There is no way to write a six-
page narratively structured memo and not have clear thinking.”
— Jeff Bezos
Vision
Vision Narrative: Amazon.com 1997 Shareholder Letter
“But this is Day 1 for the Internet and, if we execute well, for Amazon.com.
Today, online commerce saves customers money and precious time.
Tomorrow, through personalization, online commerce will accelerate the
very process of discovery. Amazon.com uses the Internet to create real
value for its customers and, by doing so, hopes to create an enduring
franchise, even in established and large markets.”
— Jeff Bezos
Read: Jeff Bezos’ 1997 Amazon.com Shareholder Letter
Vision
Vision Narrative: PayPal Speech in 1999
“The need PayPal answers is monumental. Paper money is an ancient
technology and an inconvenient means of payment. In the twenty-first century,
people need a form of money that's more convenient and secure, something
that can be accessed from anywhere with a PDA or an Internet connection. Of
course, what we're calling 'convenient' for American users will be revolutionary
for the developing world. It will be nearly impossible for corrupt governments
to steal wealth from their people through their old means.”
— Peter Thiel
Read: Peter Thiel’s PayPal Speech in 1999
Vision
Vision Narrative: Apple Introduces the iPhone in 2007
“Most advanced phones are called smart phones. They combine a phone +
email + baby Internet in one device with a plastic little keyboard on them.
The problem is that they are not so smart and not so easy to use. What we
want to do is make a leapfrog product that is way smarter than any mobile
device has ever been and super easy to use. So we’re going to reinvent
the phone. Starting first with a revolutionary user interface.”
— Steve Jobs
Watch: Steve Jobs iPhone Keynote in 2007
Vision
Vision Narrative: Slack Pre-Launch Employee Memo
“That’s why what we’re selling is organizational transformation. The
software just happens to be the part we’re able to build & ship (and the
means for us to get our cut). We’re selling a reduction in information
overload, relief from stress, and a new ability to extract the enormous value
of hitherto useless corporate archives. We’re selling better organizations,
better teams.”
— Stewart Butterfield
Read: Stewart Butterfield’s 2013 Employee Memo: We Don’t Sell Saddles Here
Vision
Vision Narrative: LinkedIn Economic Graph
“LinkedIn’s vision, our dream, is to create economic opportunity for every
member of the global workforce, all 3 billion people in the global
workforce. The way we are going to do that is by developing the world’s
first economic graph. We are going to digitally map the global economy…
and in doing so, the hope is we can lift and transform the global economy.”
— Jeff Weiner
Watch: Jeff Weiner introduces the LinkedIn Economic Graph in 2015
Vision
Communicating The Vision
A vision is valuable only if it inspires the entire team
Vision
Communicating The Vision: The Power of Repetition
Just as it takes 7 impressions to garner a response to a
marketing message, you need to constantly repeat your vision
Vision
Communicating The Vision: The Litmus Test
Ask a team member where the product is ultimately going and
see how often they recite back the vision
Vision
Vision
Strategy
Design
Execution
A compelling strategy details exactly
how you’ll dominate your market
Strategy
A vision should be stable, but your strategy
needs to be iterated on and refined until you
find product/market fit
Strategy
Best Format: Product/Market Fit Hypotheses
Ditch the business plan; instead focus on a
few-page summary that captures each of your
critical product/market fit hypotheses
Strategy
The Product/Market Fit Hypotheses
1. Target Audience
2. Problem You’re Solving
3. Value Propositions
4. Strategic Differentiation
5. Competition
6. Acquisition Strategy
7. Monetization Strategy
8. KPIs
Further reading: A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
Strategy
1. Target Audience
This is not your pitch deck,
so don’t think about the
broadest possible definition
of your TAM
Instead think of the bullseye
of your very best potential
customers
Further reading: How to Find Your Ideal Customer
Strategy
2. Problem You’re Solving
Is the problem you’re
solving for your customer
a vitamin or a painkiller?
Strategy
3. Value Propositions
Not the feature list, but
instead the promise to your
customer on the value you
will deliver for them
Strategy
4. Strategic Differentiation
Why is your solution 10x
better than the leading
alternatives?
Strategy
5. Competition
How will your solution win
against direct competitors
and indirect alternatives?
Strategy
6. Acquisition Strategy
How will you find & attract
your potential customers?
And how will you do so
cost-effectively?
Strategy
7. Monetization Strategy
What are your primary and
secondary ways to make money?
Is there strong willingness to pay?
Strategy
8. KPIs
What are the right metrics for you
to know if you are headed in the
right direction?
Strategy
Minimize your dimensions
of innovation
Further reading: The Best Startups Minimize Their Dimensions of Innovation
Strategy
Don’t innovate on ALL dimensions
1. Target Audience
2. Problem You’re Solving
3. Value Propositions
4. Strategic Differentiation
5. Competition
6. Acquisition Strategy
7. Monetization Strategy
8. KPIs
Innovate on a few,
use best practices for
the rest
Strategy
Strategy: Google Maps Leverages Superior Technology
Dimension of Innovation: Strategic Differentiation
Google Maps unseated the ubiquitous MapQuest (which had already become a
verb) largely through a superior product that leveraged early use of technologies
like JavaScript and AJAX to bring the first smooth scrolling and zooming
experience to an online map interface.
Strategy
Strategy: Tesla Takes a Top Down Market Approach
Dimensions of Innovation: Target Audience, Strategic Differentiation
Tesla's primary goal was to commercialize electric vehicles, starting with a premium
sports car aimed at early adopters and then moving as rapidly as possible into
more mainstream vehicles, including sedans and affordable compacts. Tesla first
introduced the Roadster, a high-end luxury sports car in 2008, selling 2,400 units
up until 2012. It then followed it with the broader appeal Model S, a full-sized luxury
sedan in 2012, which has sold more than 100,000 cars globally.
Strategy
Strategy: Venmo Focuses its Digital Wallet on P2P
Dimension of Innovation: Problem You’re Solving
While many of the digital wallet & payment solutions like PayPal were far more
focused on digital commerce and merchant transactions, Venmo decided to solely
focus on the problem of helping individuals make payments amongst each other.
This focus enabled Venmo to create a superior P2P solution compared to any other
provider, ultimately leading to their acquisition by PayPal.
Strategy
Strategy: Evernote Exploits App Store Distribution
Dimension of Innovation: Acquisition Strategy
Evernote grew its user base faster and larger than any prior consumer productivity
tool by taking advantage of distribution on the newly launched iPhone App Store.
Evernote continued to exploit this strategy by being amongst the first to deeply
integrate and launch with each subsequent app store, including Android, Mac,
Windows Mobile, and more. This supported their product strategy by ensuring they
remained the most broadly available cross-platform notes app.
Strategy
Strategy: Zenefits Reinvents The Business Model
Dimension of Innovation: Monetization Strategy
Zenefits built a SaaS HR platform to help businesses manage benefits, payroll,
talent, and more. Instead of leveraging the classic SaaS business model of per-seat
customer pricing, Zenefits gave the software away for free and instead monetized
via benefits providers by acting as an insurance broker.
Strategy
Vision
Strategy
Design
Execution
A compelling design delivers a useful, usable,
and delightful experience to your customers
Design
Delivering a useful & usable product has
proven techniques, but how do you build truly
delightful experiences?
Design
By bringing emotional intelligence to your
product design
Design
Start by falling in love with the problem you
are solving for your target customers
But not… with the solution
Design
Further reading: The Best Product Managers Fall in Love With a Problem
Develop Personas
Personas are fictional characters developed to represent the different
archetypes of users of your product.
A persona typically describes the goals, pain points, behaviors, and psychology
associated with members of a particular segment. To bring them to life a name, a
profile image, and sometimes even a background history are associated with them.
A team usually develops one or more personas to represent the core audience of
users they are optimizing their product for.
Design
Further reading: The Importance of Developing Personas in Product Design
Develop Personas
Sample personas from MailChimp
Design
Increase Exposure Hours
“It's the closest thing we've found to a silver bullet when it comes to
reliably improving the designs teams produce. The solution? Exposure
hours. The number of hours each team member is exposed directly to real
users interacting with the team's designs or the team's competitor's
designs. There is a direct correlation between this exposure and the
improvements we see in the designs that team produces.”
— Jared M. Spool, Founder, User Interface Engineering
Read: Fast Path to a Great UX - Increased Exposure Hours
Design
Deliver delight by adding a desired emotion
dimension to your product design process
Send Confirmation in MailChimp
Design
Delight Through Attention to Detail
Hipchat Slack
vs
Slack sweats the details: Emojis, Onboarding, Animations, Reliable Notifications, Slackbot,
Platform Integrations, Quick Switcher, Keyboard Shortcuts, Attachments, Link Previews, ...
Design
Measure Delight Through Net Promoter Score (NPS)
Read: A Practitioner's Guide to Net Promoter Score (NPS)
Design
High EQ: Facebook Sharing
Facebook not only made the sharing
process frictionless, but more
importantly provided instant social
gratification
Design
Further reading: Bringing Emotional Intelligence to Your Product Design
High EQ: Instagram Filters
Instagram made your mundane photos
share-worthy in seconds with beautiful
photo filters
Design
High EQ: Slack’s Watercooler
Slack brought the classic R&D team
watercooler conversation right into
Slack through common channels like
#fun, #general, #random, #etc
Design
Vision
Strategy
Design
Execution
Relentless execution ultimately determines
whether you’ll make your vision a reality
Execution
Execution isn’t just project management, but
doing whatever it takes to win
Execution
You must also ensure you’re pointing the
team in the right direction
Execution
Execution Loop: Define. Validate. Iterate.
Define
Validate
Iterate
1. Define your hypotheses
2. Validate each hypothesis
3. Iterate based on what you’ve learned
Execution
#1 Goal: Increase execution loop velocity
Execution
Fast iteration requires clear decision rights
Who owns this decision?
But… no shortcut for building shared context
Execution
Establish yourself as the curator, not the
creator of great ideas
Execution
Favor decisions today over decisions tomorrow
The enemy of decision-making is time
Execution
Further reading: The Art of Decision Making as a Product Manager
Reward engineering velocity over elegance
Instead of rewarding teams with elegant
architectural solutions to yesterday’s problems...
Reward teams that are moving fast enough to
solve today’s customer challenges
Execution
Further reading: Solving for the Mythical Man-Month
Invest in Retrospectives
Improve your ability to
accurately forecast (and
ultimately improve)
engineering cost & product
outcome estimates through
post-sprint retrospectives
Execution
Further reading: Design Your Development Process for Learning
Metrics: Learn to Read the Matrix
Build your intuition for metrics
by spending time every day
reviewing a few critical
acquisition, engagement, and
monetization dashboards
Execution
Further reading: 3 Essential Dashboards for Every Product
Enjoyed this presentation?
Subscribe to my weekly essays at
sachinrekhi.com

Mais conteúdo relacionado

Mais procurados

Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekJanna Bastow
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
Product roadmap-guide-by-product plan
Product roadmap-guide-by-product planProduct roadmap-guide-by-product plan
Product roadmap-guide-by-product planLewis Lin 🦊
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market FitScott Bales
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundationsPooja T R
 
Product Development with Spotify's Product Manager
 Product Development with Spotify's Product Manager Product Development with Spotify's Product Manager
Product Development with Spotify's Product ManagerProduct School
 
Fundamentals of Agile Product Management
Fundamentals of Agile Product ManagementFundamentals of Agile Product Management
Fundamentals of Agile Product ManagementAmbreen Hussain
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
What is Product Management ?
What is Product Management ?What is Product Management ?
What is Product Management ?Charles Loumeau
 
Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market FrameworkDemand Metric
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product ManagerAgileSparks
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startupsa16z
 
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Product School
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 

Mais procurados (20)

Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator Week
 
Go to market planning
Go to market planningGo to market planning
Go to market planning
 
Product Roadmap
Product RoadmapProduct Roadmap
Product Roadmap
 
Product roadmap-guide-by-product plan
Product roadmap-guide-by-product planProduct roadmap-guide-by-product plan
Product roadmap-guide-by-product plan
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market Fit
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundations
 
Product Development with Spotify's Product Manager
 Product Development with Spotify's Product Manager Product Development with Spotify's Product Manager
Product Development with Spotify's Product Manager
 
Product Roadmap
Product RoadmapProduct Roadmap
Product Roadmap
 
Fundamentals of Agile Product Management
Fundamentals of Agile Product ManagementFundamentals of Agile Product Management
Fundamentals of Agile Product Management
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Strategic Role - Product Management
Strategic Role - Product ManagementStrategic Role - Product Management
Strategic Role - Product Management
 
What is Product Management ?
What is Product Management ?What is Product Management ?
What is Product Management ?
 
What Is Product Management?
What Is Product Management?What Is Product Management?
What Is Product Management?
 
Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market Framework
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product Manager
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startups
 
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 

Destaque

A Product Manager's Job
A Product Manager's JobA Product Manager's Job
A Product Manager's Jobjoshelman
 
Ten Traits Of Good Product Managers
Ten Traits Of Good Product ManagersTen Traits Of Good Product Managers
Ten Traits Of Good Product ManagersJeff Lash
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Johan Oskarsson
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product ManagerBrainmates Pty Limited
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)Peter Merholz
 
Nathalie Nahai - Naughty or nice? The psychology behind successful products
Nathalie Nahai  - Naughty or nice? The psychology behind successful productsNathalie Nahai  - Naughty or nice? The psychology behind successful products
Nathalie Nahai - Naughty or nice? The psychology behind successful productsNathalie Nahai
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?Sachin Rekhi
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product ManagersAmarpreet Kalkat
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Enthiosys Inc
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionPeter Merholz
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013Jeffrey Bussgang
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
 
New is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product ManagementNew is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product ManagementBernard Leong
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
 
What is good product management
What is good product managementWhat is good product management
What is good product managementGiff Constable
 
Product Strategy
Product StrategyProduct Strategy
Product StrategyMatt Hunter
 
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
 

Destaque (19)

What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
 
A Product Manager's Job
A Product Manager's JobA Product Manager's Job
A Product Manager's Job
 
Ten Traits Of Good Product Managers
Ten Traits Of Good Product ManagersTen Traits Of Good Product Managers
Ten Traits Of Good Product Managers
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)
 
Nathalie Nahai - Naughty or nice? The psychology behind successful products
Nathalie Nahai  - Naughty or nice? The psychology behind successful productsNathalie Nahai  - Naughty or nice? The psychology behind successful products
Nathalie Nahai - Naughty or nice? The psychology behind successful products
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product Managers
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and Execution
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication Tool
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
 
New is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product ManagementNew is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product Management
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns
 
What is good product management
What is good product managementWhat is good product management
What is good product management
 
Product Strategy
Product StrategyProduct Strategy
Product Strategy
 
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
 

Semelhante a The Art of Product Management

What is Next in Corporate Innovation?
What is Next in Corporate Innovation?What is Next in Corporate Innovation?
What is Next in Corporate Innovation?1508 A/S
 
Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMDmemonic
 
UX South Africa 2014 - Keynote
UX South Africa 2014 - KeynoteUX South Africa 2014 - Keynote
UX South Africa 2014 - KeynotePhil Barrett
 
Space Invaders. The Revolution in a Nutshell.
Space Invaders. The Revolution in a Nutshell.Space Invaders. The Revolution in a Nutshell.
Space Invaders. The Revolution in a Nutshell.Gerald Hensel
 
Ryan Rego Portfolio
Ryan Rego PortfolioRyan Rego Portfolio
Ryan Rego PortfolioRyan Rego
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product ManagementSachin Rekhi
 
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...Smash Tech
 
The road to digital success
The road to digital successThe road to digital success
The road to digital successJim Forrest
 
It's Not About Working Software After All!
It's Not About Working Software After All!It's Not About Working Software After All!
It's Not About Working Software After All!Ignite
 
Real World Insights That Will Help You Develop an Amazing UX & Mobile Strategy
Real World Insights That Will Help You Develop an Amazing UX & Mobile StrategyReal World Insights That Will Help You Develop an Amazing UX & Mobile Strategy
Real World Insights That Will Help You Develop an Amazing UX & Mobile StrategyGreg Zapar
 
Digital marketing trends (workshop)
Digital marketing trends (workshop)Digital marketing trends (workshop)
Digital marketing trends (workshop)Cyber-Duck
 
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
 
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)Salesforce Partners
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
 
5 reasons-your-mobile-app-will-fail
5 reasons-your-mobile-app-will-fail5 reasons-your-mobile-app-will-fail
5 reasons-your-mobile-app-will-failBrian Moore
 
Product Camp: Lean + Agile Culture
Product Camp: Lean + Agile CultureProduct Camp: Lean + Agile Culture
Product Camp: Lean + Agile CultureRohn Jay Miller
 

Semelhante a The Art of Product Management (20)

AGENT BETA
AGENT BETAAGENT BETA
AGENT BETA
 
What is Next in Corporate Innovation?
What is Next in Corporate Innovation?What is Next in Corporate Innovation?
What is Next in Corporate Innovation?
 
Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMD
 
UX South Africa 2014 - Keynote
UX South Africa 2014 - KeynoteUX South Africa 2014 - Keynote
UX South Africa 2014 - Keynote
 
Space Invaders. The Revolution in a Nutshell.
Space Invaders. The Revolution in a Nutshell.Space Invaders. The Revolution in a Nutshell.
Space Invaders. The Revolution in a Nutshell.
 
Ryan Rego Portfolio
Ryan Rego PortfolioRyan Rego Portfolio
Ryan Rego Portfolio
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product Management
 
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...
 
Hair Products Evaluation
Hair Products EvaluationHair Products Evaluation
Hair Products Evaluation
 
The road to digital success
The road to digital successThe road to digital success
The road to digital success
 
It's Not About Working Software After All!
It's Not About Working Software After All!It's Not About Working Software After All!
It's Not About Working Software After All!
 
Real World Insights That Will Help You Develop an Amazing UX & Mobile Strategy
Real World Insights That Will Help You Develop an Amazing UX & Mobile StrategyReal World Insights That Will Help You Develop an Amazing UX & Mobile Strategy
Real World Insights That Will Help You Develop an Amazing UX & Mobile Strategy
 
Digital marketing trends (workshop)
Digital marketing trends (workshop)Digital marketing trends (workshop)
Digital marketing trends (workshop)
 
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
 
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
 
Final file v4 top 10 start ups to watch in 2021(1)
Final file v4 top 10 start ups to watch in 2021(1) Final file v4 top 10 start ups to watch in 2021(1)
Final file v4 top 10 start ups to watch in 2021(1)
 
5 reasons-your-mobile-app-will-fail
5 reasons-your-mobile-app-will-fail5 reasons-your-mobile-app-will-fail
5 reasons-your-mobile-app-will-fail
 
Product Camp: Lean + Agile Culture
Product Camp: Lean + Agile CultureProduct Camp: Lean + Agile Culture
Product Camp: Lean + Agile Culture
 

Mais de Sachin Rekhi

LinkedIn Learning: Product Strategy, Systems, and Frameworks
LinkedIn Learning: Product Strategy, Systems, and FrameworksLinkedIn Learning: Product Strategy, Systems, and Frameworks
LinkedIn Learning: Product Strategy, Systems, and FrameworksSachin Rekhi
 
How to Master Influencing Without Authority
How to Master Influencing Without AuthorityHow to Master Influencing Without Authority
How to Master Influencing Without AuthoritySachin Rekhi
 
The Style of Product Management
The Style of Product ManagementThe Style of Product Management
The Style of Product ManagementSachin Rekhi
 
Successfully navigating today's career maze
Successfully navigating today's career mazeSuccessfully navigating today's career maze
Successfully navigating today's career mazeSachin Rekhi
 
The Hunt for Product/Market Fit
The Hunt for Product/Market FitThe Hunt for Product/Market Fit
The Hunt for Product/Market FitSachin Rekhi
 
Teaching Students the Power of Relationships
Teaching Students the Power of RelationshipsTeaching Students the Power of Relationships
Teaching Students the Power of RelationshipsSachin Rekhi
 
A Day in the Life of a Silicon Valley Startup
A Day in the Life of a Silicon Valley StartupA Day in the Life of a Silicon Valley Startup
A Day in the Life of a Silicon Valley StartupSachin Rekhi
 
Monetize The Twitter API
Monetize The Twitter APIMonetize The Twitter API
Monetize The Twitter APISachin Rekhi
 
Intro To Media APIs
Intro To Media APIsIntro To Media APIs
Intro To Media APIsSachin Rekhi
 

Mais de Sachin Rekhi (9)

LinkedIn Learning: Product Strategy, Systems, and Frameworks
LinkedIn Learning: Product Strategy, Systems, and FrameworksLinkedIn Learning: Product Strategy, Systems, and Frameworks
LinkedIn Learning: Product Strategy, Systems, and Frameworks
 
How to Master Influencing Without Authority
How to Master Influencing Without AuthorityHow to Master Influencing Without Authority
How to Master Influencing Without Authority
 
The Style of Product Management
The Style of Product ManagementThe Style of Product Management
The Style of Product Management
 
Successfully navigating today's career maze
Successfully navigating today's career mazeSuccessfully navigating today's career maze
Successfully navigating today's career maze
 
The Hunt for Product/Market Fit
The Hunt for Product/Market FitThe Hunt for Product/Market Fit
The Hunt for Product/Market Fit
 
Teaching Students the Power of Relationships
Teaching Students the Power of RelationshipsTeaching Students the Power of Relationships
Teaching Students the Power of Relationships
 
A Day in the Life of a Silicon Valley Startup
A Day in the Life of a Silicon Valley StartupA Day in the Life of a Silicon Valley Startup
A Day in the Life of a Silicon Valley Startup
 
Monetize The Twitter API
Monetize The Twitter APIMonetize The Twitter API
Monetize The Twitter API
 
Intro To Media APIs
Intro To Media APIsIntro To Media APIs
Intro To Media APIs
 

Último

Enterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze IncEnterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze Incrobinwilliams8624
 
IA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeIA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeNeo4j
 
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...OnePlan Solutions
 
Generative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilGenerative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilVICTOR MAESTRE RAMIREZ
 
Deep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - DatacampDeep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - DatacampVICTOR MAESTRE RAMIREZ
 
OpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorOpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorShane Coughlan
 
Why Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfWhy Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfBrain Inventory
 
AI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human BeautyAI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human BeautyRaymond Okyere-Forson
 
How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?AmeliaSmith90
 
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageSales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageDista
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesShyamsundar Das
 
Growing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesGrowing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesSoftwareMill
 
Introduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntroduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntelliSource Technologies
 
Top Software Development Trends in 2024
Top Software Development Trends in  2024Top Software Development Trends in  2024
Top Software Development Trends in 2024Mind IT Systems
 
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.Sharon Liu
 
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsYour Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsJaydeep Chhasatia
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfTobias Schneck
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Jaydeep Chhasatia
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxAutus Cyber Tech
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdfMeon Technology
 

Último (20)

Enterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze IncEnterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze Inc
 
IA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeIA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG time
 
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
 
Generative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilGenerative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-Council
 
Deep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - DatacampDeep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - Datacamp
 
OpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorOpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS Calculator
 
Why Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfWhy Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdf
 
AI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human BeautyAI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human Beauty
 
How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?
 
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageSales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security Challenges
 
Growing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesGrowing Oxen: channel operators and retries
Growing Oxen: channel operators and retries
 
Introduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntroduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptx
 
Top Software Development Trends in 2024
Top Software Development Trends in  2024Top Software Development Trends in  2024
Top Software Development Trends in 2024
 
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
 
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsYour Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptx
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdf
 

The Art of Product Management

  • 1. The Art of Product Management Sachin Rekhi @sachinrekhi www.sachinrekhi.com Entrepreneur, Product Guy, and Software Engineer
  • 2. My Product Roles 2005 2007 2008 productivity for database pros experience music where you want it (acquired by imeem) unlimited ad-supported music
  • 3. My Product Roles 2010 2011 2013 contact management without the work (acquired by LinkedIn) the easiest way to stay in touch the leading social selling solution LinkedIn Contacts LinkedIn Sales Navigator
  • 5. Here’s What I’ve Learned in the Past Decade...
  • 6. What Do Product Managers Do?
  • 7. Product managers drive the vision, strategy, design, and execution of their product.
  • 9. Vision Elon Musk, SpaceX “It is important that humanity become an interplanetary species.”
  • 10. Strategy Jeff Bezos, Amazon “Your margin is my opportunity.”
  • 11. Design Steve Jobs, Apple “You have to work hard to get your thinking clean to make it simple.”
  • 12. Execution Stewart Butterfield, Slack “We do it really, really fucking good.”
  • 14. A compelling vision articulates how the world will be a better place if you succeed Vision
  • 15. The Best Format: A Customer-Centric Vision Narrative “Full sentences are harder to write. They have verbs. The paragraphs have topic sentences. There is no way to write a six- page narratively structured memo and not have clear thinking.” — Jeff Bezos Vision
  • 16. Vision Narrative: Amazon.com 1997 Shareholder Letter “But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.” — Jeff Bezos Read: Jeff Bezos’ 1997 Amazon.com Shareholder Letter Vision
  • 17. Vision Narrative: PayPal Speech in 1999 “The need PayPal answers is monumental. Paper money is an ancient technology and an inconvenient means of payment. In the twenty-first century, people need a form of money that's more convenient and secure, something that can be accessed from anywhere with a PDA or an Internet connection. Of course, what we're calling 'convenient' for American users will be revolutionary for the developing world. It will be nearly impossible for corrupt governments to steal wealth from their people through their old means.” — Peter Thiel Read: Peter Thiel’s PayPal Speech in 1999 Vision
  • 18. Vision Narrative: Apple Introduces the iPhone in 2007 “Most advanced phones are called smart phones. They combine a phone + email + baby Internet in one device with a plastic little keyboard on them. The problem is that they are not so smart and not so easy to use. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use. So we’re going to reinvent the phone. Starting first with a revolutionary user interface.” — Steve Jobs Watch: Steve Jobs iPhone Keynote in 2007 Vision
  • 19. Vision Narrative: Slack Pre-Launch Employee Memo “That’s why what we’re selling is organizational transformation. The software just happens to be the part we’re able to build & ship (and the means for us to get our cut). We’re selling a reduction in information overload, relief from stress, and a new ability to extract the enormous value of hitherto useless corporate archives. We’re selling better organizations, better teams.” — Stewart Butterfield Read: Stewart Butterfield’s 2013 Employee Memo: We Don’t Sell Saddles Here Vision
  • 20. Vision Narrative: LinkedIn Economic Graph “LinkedIn’s vision, our dream, is to create economic opportunity for every member of the global workforce, all 3 billion people in the global workforce. The way we are going to do that is by developing the world’s first economic graph. We are going to digitally map the global economy… and in doing so, the hope is we can lift and transform the global economy.” — Jeff Weiner Watch: Jeff Weiner introduces the LinkedIn Economic Graph in 2015 Vision
  • 21. Communicating The Vision A vision is valuable only if it inspires the entire team Vision
  • 22. Communicating The Vision: The Power of Repetition Just as it takes 7 impressions to garner a response to a marketing message, you need to constantly repeat your vision Vision
  • 23. Communicating The Vision: The Litmus Test Ask a team member where the product is ultimately going and see how often they recite back the vision Vision
  • 25. A compelling strategy details exactly how you’ll dominate your market Strategy
  • 26. A vision should be stable, but your strategy needs to be iterated on and refined until you find product/market fit Strategy
  • 27. Best Format: Product/Market Fit Hypotheses Ditch the business plan; instead focus on a few-page summary that captures each of your critical product/market fit hypotheses Strategy
  • 28. The Product/Market Fit Hypotheses 1. Target Audience 2. Problem You’re Solving 3. Value Propositions 4. Strategic Differentiation 5. Competition 6. Acquisition Strategy 7. Monetization Strategy 8. KPIs Further reading: A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses Strategy
  • 29. 1. Target Audience This is not your pitch deck, so don’t think about the broadest possible definition of your TAM Instead think of the bullseye of your very best potential customers Further reading: How to Find Your Ideal Customer Strategy
  • 30. 2. Problem You’re Solving Is the problem you’re solving for your customer a vitamin or a painkiller? Strategy
  • 31. 3. Value Propositions Not the feature list, but instead the promise to your customer on the value you will deliver for them Strategy
  • 32. 4. Strategic Differentiation Why is your solution 10x better than the leading alternatives? Strategy
  • 33. 5. Competition How will your solution win against direct competitors and indirect alternatives? Strategy
  • 34. 6. Acquisition Strategy How will you find & attract your potential customers? And how will you do so cost-effectively? Strategy
  • 35. 7. Monetization Strategy What are your primary and secondary ways to make money? Is there strong willingness to pay? Strategy
  • 36. 8. KPIs What are the right metrics for you to know if you are headed in the right direction? Strategy
  • 37. Minimize your dimensions of innovation Further reading: The Best Startups Minimize Their Dimensions of Innovation Strategy
  • 38. Don’t innovate on ALL dimensions 1. Target Audience 2. Problem You’re Solving 3. Value Propositions 4. Strategic Differentiation 5. Competition 6. Acquisition Strategy 7. Monetization Strategy 8. KPIs Innovate on a few, use best practices for the rest Strategy
  • 39. Strategy: Google Maps Leverages Superior Technology Dimension of Innovation: Strategic Differentiation Google Maps unseated the ubiquitous MapQuest (which had already become a verb) largely through a superior product that leveraged early use of technologies like JavaScript and AJAX to bring the first smooth scrolling and zooming experience to an online map interface. Strategy
  • 40. Strategy: Tesla Takes a Top Down Market Approach Dimensions of Innovation: Target Audience, Strategic Differentiation Tesla's primary goal was to commercialize electric vehicles, starting with a premium sports car aimed at early adopters and then moving as rapidly as possible into more mainstream vehicles, including sedans and affordable compacts. Tesla first introduced the Roadster, a high-end luxury sports car in 2008, selling 2,400 units up until 2012. It then followed it with the broader appeal Model S, a full-sized luxury sedan in 2012, which has sold more than 100,000 cars globally. Strategy
  • 41. Strategy: Venmo Focuses its Digital Wallet on P2P Dimension of Innovation: Problem You’re Solving While many of the digital wallet & payment solutions like PayPal were far more focused on digital commerce and merchant transactions, Venmo decided to solely focus on the problem of helping individuals make payments amongst each other. This focus enabled Venmo to create a superior P2P solution compared to any other provider, ultimately leading to their acquisition by PayPal. Strategy
  • 42. Strategy: Evernote Exploits App Store Distribution Dimension of Innovation: Acquisition Strategy Evernote grew its user base faster and larger than any prior consumer productivity tool by taking advantage of distribution on the newly launched iPhone App Store. Evernote continued to exploit this strategy by being amongst the first to deeply integrate and launch with each subsequent app store, including Android, Mac, Windows Mobile, and more. This supported their product strategy by ensuring they remained the most broadly available cross-platform notes app. Strategy
  • 43. Strategy: Zenefits Reinvents The Business Model Dimension of Innovation: Monetization Strategy Zenefits built a SaaS HR platform to help businesses manage benefits, payroll, talent, and more. Instead of leveraging the classic SaaS business model of per-seat customer pricing, Zenefits gave the software away for free and instead monetized via benefits providers by acting as an insurance broker. Strategy
  • 45. A compelling design delivers a useful, usable, and delightful experience to your customers Design
  • 46. Delivering a useful & usable product has proven techniques, but how do you build truly delightful experiences? Design
  • 47. By bringing emotional intelligence to your product design Design
  • 48. Start by falling in love with the problem you are solving for your target customers But not… with the solution Design Further reading: The Best Product Managers Fall in Love With a Problem
  • 49. Develop Personas Personas are fictional characters developed to represent the different archetypes of users of your product. A persona typically describes the goals, pain points, behaviors, and psychology associated with members of a particular segment. To bring them to life a name, a profile image, and sometimes even a background history are associated with them. A team usually develops one or more personas to represent the core audience of users they are optimizing their product for. Design Further reading: The Importance of Developing Personas in Product Design
  • 50. Develop Personas Sample personas from MailChimp Design
  • 51. Increase Exposure Hours “It's the closest thing we've found to a silver bullet when it comes to reliably improving the designs teams produce. The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team's designs or the team's competitor's designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.” — Jared M. Spool, Founder, User Interface Engineering Read: Fast Path to a Great UX - Increased Exposure Hours Design
  • 52. Deliver delight by adding a desired emotion dimension to your product design process Send Confirmation in MailChimp Design
  • 53. Delight Through Attention to Detail Hipchat Slack vs Slack sweats the details: Emojis, Onboarding, Animations, Reliable Notifications, Slackbot, Platform Integrations, Quick Switcher, Keyboard Shortcuts, Attachments, Link Previews, ... Design
  • 54. Measure Delight Through Net Promoter Score (NPS) Read: A Practitioner's Guide to Net Promoter Score (NPS) Design
  • 55. High EQ: Facebook Sharing Facebook not only made the sharing process frictionless, but more importantly provided instant social gratification Design Further reading: Bringing Emotional Intelligence to Your Product Design
  • 56. High EQ: Instagram Filters Instagram made your mundane photos share-worthy in seconds with beautiful photo filters Design
  • 57. High EQ: Slack’s Watercooler Slack brought the classic R&D team watercooler conversation right into Slack through common channels like #fun, #general, #random, #etc Design
  • 59. Relentless execution ultimately determines whether you’ll make your vision a reality Execution
  • 60. Execution isn’t just project management, but doing whatever it takes to win Execution
  • 61. You must also ensure you’re pointing the team in the right direction Execution
  • 62. Execution Loop: Define. Validate. Iterate. Define Validate Iterate 1. Define your hypotheses 2. Validate each hypothesis 3. Iterate based on what you’ve learned Execution
  • 63. #1 Goal: Increase execution loop velocity Execution
  • 64. Fast iteration requires clear decision rights Who owns this decision? But… no shortcut for building shared context Execution
  • 65. Establish yourself as the curator, not the creator of great ideas Execution
  • 66. Favor decisions today over decisions tomorrow The enemy of decision-making is time Execution Further reading: The Art of Decision Making as a Product Manager
  • 67. Reward engineering velocity over elegance Instead of rewarding teams with elegant architectural solutions to yesterday’s problems... Reward teams that are moving fast enough to solve today’s customer challenges Execution Further reading: Solving for the Mythical Man-Month
  • 68. Invest in Retrospectives Improve your ability to accurately forecast (and ultimately improve) engineering cost & product outcome estimates through post-sprint retrospectives Execution Further reading: Design Your Development Process for Learning
  • 69. Metrics: Learn to Read the Matrix Build your intuition for metrics by spending time every day reviewing a few critical acquisition, engagement, and monetization dashboards Execution Further reading: 3 Essential Dashboards for Every Product
  • 70. Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com