This document discusses how building trust with end users can lead to significant returns on investment within a year. It notes that companies that focus on developing trust see their average deal sizes increase from $100,000 to over $1,000,000 as users rely on them more. The CEO of Cleo, Shannon Spanhake, argues that providing helpful content to users across different life stages from prenatal to childcare can build long-term loyalty and trust in a brand.