Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Market Research, An Introduction Slide 1 Market Research, An Introduction Slide 2 Market Research, An Introduction Slide 3 Market Research, An Introduction Slide 4 Market Research, An Introduction Slide 5 Market Research, An Introduction Slide 6 Market Research, An Introduction Slide 7 Market Research, An Introduction Slide 8 Market Research, An Introduction Slide 9 Market Research, An Introduction Slide 10 Market Research, An Introduction Slide 11 Market Research, An Introduction Slide 12 Market Research, An Introduction Slide 13 Market Research, An Introduction Slide 14
Upcoming SlideShare
Visual effects for home and personal care.
Next
Download to read offline and view in fullscreen.

2 Likes

Share

Download to read offline

Market Research, An Introduction

Download to read offline

This is a quick introduction to the basics of Market Research for the Entrepreneur.

Market Research, An Introduction

  1. 1. Market Research Finding the Answers to what you don't know. And don't know that you don't know
  2. 2. Common Process Idea -> Product Development -> Marketing/Sales
  3. 3. How this process fails... <ul><li>Started a blog </li></ul><ul><ul><li>Zero Money </li></ul></ul><ul><li>Learned and added SEO and other Techniques </li></ul><ul><ul><li>Achieved top 5 rank on Google </li></ul></ul><ul><ul><li>Zero Money </li></ul></ul><ul><ul><li>“ I'm my own #1 fan!” </li></ul></ul><ul><li>Finally did Market Research on my product </li></ul><ul><ul><li>Global market of 500 people. </li></ul></ul>
  4. 4. Better Process Idea -> Market Research -> Product Development -> $
  5. 5. The First Question What is my market?
  6. 6. PB&J Inc “ We make and sell peanut butter and jelly sandwiches to hungry people needing lunch in a hurry with no time to make it themselves and who don't want a big selection menu. We have pre-packaged brown bag meals ready to go, with out any waiting. And we deliver.”
  7. 7. PB&J Inc Sandwich, Hungry People, Hurry, Small Selection, Pre-Packaged, Brown Bag, Deliver
  8. 8. PB&J Inc Sandwich
  9. 9. The Second Question How big is the market?
  10. 11. The Third Question Are people Spending Money in this Market?
  11. 13. Summing it up <ul><li>After we answer the 20 questions, we need to make our go/no-go decision. </li></ul><ul><li>Repeating our Market Research process periodically helps us keep track of our market and the competion. </li></ul><ul><li>Be creative and tailoring your aproach to your market. </li></ul>
  12. 14. If you want a copy of these slides, and some other market research information… TheIntegrationEngineer.com/MarketResearch Or Email to: [email_address]
  • TiffanySmith812583

    Nov. 30, 2021
  • anggitut

    Jan. 4, 2015

This is a quick introduction to the basics of Market Research for the Entrepreneur.

Views

Total views

1,035

On Slideshare

0

From embeds

0

Number of embeds

17

Actions

Downloads

22

Shares

0

Comments

0

Likes

2

×