A short talk for event organizers on content marketing on SlideShare and LinkedIn for events at the Circle of Influence event in Las Vegas on 11/12/13

1. Ross Mayfield
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2. My Background
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57th member of LinkedIn
Founded the first enterprise social software company
Hosted the first Barcamp
Advisor to event startups
Event organizer, vendor, sponsor, speaker & attendee
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3. The world’s
professional network
(259M members)

4. The world’s largest library of
event content
SlideShare has over 60M visitors per month

5. Connect the world’s professionals
to make them more productive
and successful

6. Connect the world’s professionals
to make them more productive
and successful
... in real life too

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11. Before the Event
Generate Buzz
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12. During the Event
Increase Awareness
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13. After the Event
Sustain Engagement
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14. Best Practices for Event Organizers
SlideShare
 Create a SlideShare Channel
– Presentations, Documents, Infographics & Videos
– Before, during and after event content
– Post to LinkedIn’s status updates and profiles
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15. Best Practices for Event Organizers
LinkedIn
 Create a Company Page
– Use content to drive followers
– Sponsored updates proven to drive attendance
 Create a LinkedIn Group
– Use content to feed community
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