1. Marketing PlanBarcelona, Spain Group Member: Rosa Lee Gary LoHolly Ng Shirley Zou

2. Situational Analysis Situational Analysis Target Market Mission Statement Unique Selling Point Corporate Objectives Competitor Analysis Problem and Opportunity Marketing Objectives Marketing Strategy Marketing Tactics Budget Plan

4. Popular of trendy café

5. Wi-fi internet access

6. Creative location

7. Multi-branding

9. Increasing numbers of single parent household.

10. Boutique restaurants development

13. Fresh graduate

14. University students

15. Trendy youngster

17. Mission Statment To provide tasty food and drinks and add values on the youngster fast food dining experience through caring services

18. positioning Statement For youngsters who need a place that is for them (trendy, well-equipped with online facilities, easy to get food and drinks which open hours are long). The new Jollibee is a lifestyle that is enjoying the moment. Unlike the usual red Jollibee, the quality customer experience does not only taste good food in a rush.

19. Positioning Quick service, affordable price, tasty food, innovative drinks and a comfortable place with free Wi-Fi accessibility and long operating time The trendy place for youngster to gather together

20. Unique Selling Point The Only fast food restaurant provides trendy and cyber environment.

22. Being environmental friendly

24. Expand the choices of food and drinks

26. Opportunities Multi-cultural Branding Headquarter Backup Adaptable eating trends in Spain Co-operation with youth brand New product launch

27. Problems

33. Marketing Strategy Product

36. Wi-Fi Internet Connection

39. Competition Based Pricing

42. Sales Promotion

45. Large Variety of Product

48. Marketing Tactics

50. Sponsor the Local Youngster’s Event

51. Discount Advertisement on Official website and Facebook

52. Free tasting of Product

54. Year1 budget forecast

55. THANK YOU FOR YOUR ATTENTION! ANY QUESTION?