SlideShare uma empresa Scribd logo
1 de 97
JULY, 2012 | SHOP.ORG MEETING - WASHINGTON DC
Rohit Bhargava
KEYNOTE:
12 Big Trends Changing
Retail & Ecommerce
TrendCurator,Storyteller&NiceGuy
#nonobvious
How eRetailers Can
Prepare For The Future
@ROHITBHARGAVATO WATCH VIDEOS VISIT WWW.ROHITBHARGAVA.COM/SPEAKING
ABOUT THIS PRESENTATION:
THE BACKSTORY
Thispresentationwasoriginallydeliveredlivetoanaudienceof
someofthebiggestonline(andreallife)retailersintheworldat
theShop.orgMerchandisingSummit.Sincefirstpresenting
theseretailtrends,Ihavepublishedtwoneweditionsofmy
annualTrendReportwithmoreretailspecifictrends. Forthe
latesttrends–pleasepickuptheneweditionofNon-Obvious
2017onAmazon!
BuyOnAmazon-https://www.amazon.com/dp/1940858232
Rohit Bhargava – Trend Curator, Keynote Speaker, Nice Guy
rohit@nonobviouscompany.com | www.rohitbhargava.com/speaking
NEED A KEYNOTE
SPEAKER ON RETAIL
TRENDS FOR YOUR
NEXT EVENT?
Visit www.rohitbhargava.com/speaking and use the
online form to check availability and rates.
Rohit’s Direct Email – rohit@nonobviouscompany.com
The Problem:
We are living
through the modern
believability crisis.
5
6
7
12 Big Trends Changing Retail Marketing Today
9
10
11
So, can social media
really solve the
problem?
13
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Sometimes consumers
really don’t want a
“conversation” …
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Conversation
Education
Real-time
Ongoing
Static
Archive
Or empty promises of
“storytelling” …
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Success in the future will
require every retailer to
do something more …
In a world where we don’t
trust the institutions around
us, the only real metric for
trust is human connections.
So let’s talk about what
is really changing …
Remember, trends never
offer a perfect map for
where to focus …
Instead, they can spark a
powerful new idea or direction.
Trend #1:
Pervasive Shopping
What Is It? Thanks to mobile devices and
new forms of retail integration, we can now
shop anytime and anywhere.
What Does It Mean? Offering the ability
to purchase in multiple channels, and integrating
with third party ecommerce networks is key.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #2:
Retail Curation
What Is It? A sea of choice leads retailers to
use curation to narrow choice and offer more
personalized experiences to buy and share.
What Does It Mean? Consumers are
growing to expect more custom and personalized
experiences and share them readily with others.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #3:
Story Trumps Product
What Is It? Storytelling takes a fundamental
role in creating a narrative that inspires people
to buy a (sometimes) undifferentiated product.
What Does It Mean? When products are
easily replicated and do not necessarily stand out
alone, better storytelling is the secret weapon.
Story Source: Peter Guber’s Tell To Win
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
45
46
47
Trend #4:
Being Useful Sells
What Is It? While “conversation” gets a lot
of attention today, consumers buy from
companies that provide value by being useful.
What Does It Mean? Often the best
value from digital tactics comes by educating
instead of trying to have a “dialogue.”
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #5:
Analytics Everywhere
What Is It? More and more tools, products
and online services allow us to measure, track
and chart each and every aspect of our lives.
What Does It Mean? As consumers
continually receive “life data” – this will influence
the decisions they make and products they buy.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #6:
Instant Visual eCommerce
What Is It? The longtime promise of being
able to click any image to view and purchase a
product is finally becoming a reality.
What Does It Mean? Finding ways to link
product imagery in any form (across the web) to
ecommerce pages will become more important.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #7:
Eliminating Agony
What Is It? After years of romantic
fascination with social media, usability becomes
a priority to improve customer experience again.
What Does It Mean? As more sites begin
with a mobile-centric design, consumers
expectations of extreme simplicity increase.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #8:
Rewarding Activity
What Is It? “Engagement” continues to be
loosely defined as brands reward simple
activities like clicking a button or showing up.
What Does It Mean? Consumers will
expect more rewards for activity, but may offer
their social capital/networks in exchange.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #9:
Unexpected Honesty
What Is It? As brand humanity continues to
be a major macro trend in business, consumers
reward companies that are honest unexpectedly.
What Does It Mean? Being proactive
with sharing the logic and truth behind your
business is a powerful way to build trust.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #10:
Real Time Ethical Consumerism
What Is It? Consumers now have the tools to
uncover which companies behave ethically in real
time, to impact everyday purchase decisions.
What Does It Mean? Companies that
behave in unethical ways can no longer depend
on that information being hidden or hard to find.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #11:
Social Personalization
What Is It? Retailers personalize not only by
interest & purchase history, but also by social
context of what friends like and recommend.
What Does It Mean? Influencing
consumers takes not only a focus on offers and
benefits, but also through social context.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Trend #12:
Co-Created Retail
What Is It? User generated media has been
popular for years in marketing – but now is
finally extending to on shelf and eRetail.
What Does It Mean? The affiliate model
that has been so successful in ecommerce is
extending to include any entrepreneur.
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
One final thought …
Trends should offer inspiration to
try new things – so be inspired!
+
HOW CAN WE HELP YOU?
CONCIERGE
MARKETING
SIGNATURE
WORKSHOPS
NON-OBVIOUS
KEYNOTES
CMOCONSULTING
AGENCYREVIEWS
STRATEGYAUDITS
STORYTELLING
CONTENTMARKETING
DIGITALCERTIFICATIONS
CONFERENCES
PRIVATESUMMITS
EXECRETREATS
LEARNMOREABOUTBOOKINGROHITTOSPEAK:
www.trustimg.com/speaking

Mais conteúdo relacionado

Mais procurados

Duke #mmsocial Conference
Duke #mmsocial ConferenceDuke #mmsocial Conference
Duke #mmsocial ConferenceJohn Andrews
 
7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge nowNational Retail Federation
 
Agile Online Marketing
Agile Online MarketingAgile Online Marketing
Agile Online MarketingBart De Waele
 
The Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital ExperienceThe Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital ExperienceNational Retail Federation
 
Top 30 e commerce trends to watch out for in 2019 that can boost your sales
Top 30 e commerce trends to watch out for in 2019 that can boost your salesTop 30 e commerce trends to watch out for in 2019 that can boost your sales
Top 30 e commerce trends to watch out for in 2019 that can boost your salesalwayswrite
 
7 ecommerce trends in 2014
7 ecommerce trends in 20147 ecommerce trends in 2014
7 ecommerce trends in 2014GoSquared
 
Trends 2018 eCommerce for US
Trends 2018 eCommerce for USTrends 2018 eCommerce for US
Trends 2018 eCommerce for USBasil Boluk
 
Predictions from the front-line of B2B Marketing 2016
Predictions from the front-line of B2B Marketing 2016Predictions from the front-line of B2B Marketing 2016
Predictions from the front-line of B2B Marketing 2016Earnest
 
11 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 201811 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
 
Re-imagining the in-store Digital Retail Experience
Re-imagining the in-store Digital Retail ExperienceRe-imagining the in-store Digital Retail Experience
Re-imagining the in-store Digital Retail ExperienceTran Ngoc
 
eMarketer Webinar: Key Trends in Ecommerce
eMarketer Webinar: Key Trends in EcommerceeMarketer Webinar: Key Trends in Ecommerce
eMarketer Webinar: Key Trends in EcommerceeMarketer
 
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)iVentures Consulting
 
How to Use Content for eCommerce Marketing
How to Use Content for eCommerce MarketingHow to Use Content for eCommerce Marketing
How to Use Content for eCommerce MarketingHubSpot
 
Omni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryOmni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryHans Smellinckx
 
The Connected Shopper - Mobile in Retail
The Connected Shopper - Mobile in RetailThe Connected Shopper - Mobile in Retail
The Connected Shopper - Mobile in RetailTribal DDB Worldwide
 
eCommerce: The Crucible of Customer Engagement
eCommerce: The Crucible of Customer EngagementeCommerce: The Crucible of Customer Engagement
eCommerce: The Crucible of Customer EngagementOgilvyOne Worldwide
 
Digital transformation: the future of retail
Digital transformation: the future of retailDigital transformation: the future of retail
Digital transformation: the future of retailMosoco Ltd
 
Top 7 Retail Trends for 2017
Top 7 Retail Trends for 2017Top 7 Retail Trends for 2017
Top 7 Retail Trends for 2017ETP Group
 

Mais procurados (20)

Is your company future fit?
Is your company future fit?Is your company future fit?
Is your company future fit?
 
Duke #mmsocial Conference
Duke #mmsocial ConferenceDuke #mmsocial Conference
Duke #mmsocial Conference
 
7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now
 
Agile Online Marketing
Agile Online MarketingAgile Online Marketing
Agile Online Marketing
 
The Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital ExperienceThe Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital Experience
 
Top 30 e commerce trends to watch out for in 2019 that can boost your sales
Top 30 e commerce trends to watch out for in 2019 that can boost your salesTop 30 e commerce trends to watch out for in 2019 that can boost your sales
Top 30 e commerce trends to watch out for in 2019 that can boost your sales
 
7 ecommerce trends in 2014
7 ecommerce trends in 20147 ecommerce trends in 2014
7 ecommerce trends in 2014
 
Trends 2018 eCommerce for US
Trends 2018 eCommerce for USTrends 2018 eCommerce for US
Trends 2018 eCommerce for US
 
Predictions from the front-line of B2B Marketing 2016
Predictions from the front-line of B2B Marketing 2016Predictions from the front-line of B2B Marketing 2016
Predictions from the front-line of B2B Marketing 2016
 
11 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 201811 Trends That Will Shape Shopper Marketing In 2018
11 Trends That Will Shape Shopper Marketing In 2018
 
Re-imagining the in-store Digital Retail Experience
Re-imagining the in-store Digital Retail ExperienceRe-imagining the in-store Digital Retail Experience
Re-imagining the in-store Digital Retail Experience
 
eMarketer Webinar: Key Trends in Ecommerce
eMarketer Webinar: Key Trends in EcommerceeMarketer Webinar: Key Trends in Ecommerce
eMarketer Webinar: Key Trends in Ecommerce
 
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
ESHOPPER INDEX 2015 REPORT (FREE DOWNLOAD)
 
How to Use Content for eCommerce Marketing
How to Use Content for eCommerce MarketingHow to Use Content for eCommerce Marketing
How to Use Content for eCommerce Marketing
 
Omni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryOmni-channel Marketing Travel Industry
Omni-channel Marketing Travel Industry
 
Top 10 Retail Trends
Top 10 Retail TrendsTop 10 Retail Trends
Top 10 Retail Trends
 
The Connected Shopper - Mobile in Retail
The Connected Shopper - Mobile in RetailThe Connected Shopper - Mobile in Retail
The Connected Shopper - Mobile in Retail
 
eCommerce: The Crucible of Customer Engagement
eCommerce: The Crucible of Customer EngagementeCommerce: The Crucible of Customer Engagement
eCommerce: The Crucible of Customer Engagement
 
Digital transformation: the future of retail
Digital transformation: the future of retailDigital transformation: the future of retail
Digital transformation: the future of retail
 
Top 7 Retail Trends for 2017
Top 7 Retail Trends for 2017Top 7 Retail Trends for 2017
Top 7 Retail Trends for 2017
 

Destaque (10)

JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
 
Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013
 
Conquering The Omnichannel Arena
Conquering The Omnichannel ArenaConquering The Omnichannel Arena
Conquering The Omnichannel Arena
 
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
OmniChannel Retail
 
New product launch planing.
New product launch planing.New product launch planing.
New product launch planing.
 
World as a shopping interface
World as a shopping interfaceWorld as a shopping interface
World as a shopping interface
 
3D Printing: Endless Opportunities
3D Printing: Endless Opportunities3D Printing: Endless Opportunities
3D Printing: Endless Opportunities
 
26 Product Launch Strategies
26 Product Launch Strategies 26 Product Launch Strategies
26 Product Launch Strategies
 
Product launch ppt
Product launch pptProduct launch ppt
Product launch ppt
 

Semelhante a 12 Big Trends Changing Retail Marketing Today

Future of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneFuture of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
 
The changing face of B2B buyer behaviour
The changing face of B2B buyer behaviourThe changing face of B2B buyer behaviour
The changing face of B2B buyer behaviourHN Marketing
 
15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the WorldCasey Lucas
 
SapientNitro Insights 2013 - Annual Trend Report
SapientNitro Insights 2013 - Annual Trend ReportSapientNitro Insights 2013 - Annual Trend Report
SapientNitro Insights 2013 - Annual Trend ReportHilding Anderson
 
Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Retelur Marketing
 
360i social-commerce-playbook
360i social-commerce-playbook360i social-commerce-playbook
360i social-commerce-playbookMikey Cramer
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing TipsReach China Holdings Limited
 
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayPayment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayAndrew Barnes
 
[Pps] the on demand brand
[Pps] the on demand brand[Pps] the on demand brand
[Pps] the on demand brandRichard Go
 
Outside Innovation - Getting Started
Outside Innovation - Getting StartedOutside Innovation - Getting Started
Outside Innovation - Getting StartediEvolution
 
Referral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying BehaviourReferral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying BehaviourSociable Labs
 

Semelhante a 12 Big Trends Changing Retail Marketing Today (20)

Future of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneFuture of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOne
 
5 Hidden Factors Driving Complexity
5 Hidden Factors Driving Complexity5 Hidden Factors Driving Complexity
5 Hidden Factors Driving Complexity
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
 
The changing face of B2B buyer behaviour
The changing face of B2B buyer behaviourThe changing face of B2B buyer behaviour
The changing face of B2B buyer behaviour
 
15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World
 
SapientNitro Insights 2013 - Annual Trend Report
SapientNitro Insights 2013 - Annual Trend ReportSapientNitro Insights 2013 - Annual Trend Report
SapientNitro Insights 2013 - Annual Trend Report
 
Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11
 
360i Social commerce playbook
360i Social commerce playbook360i Social commerce playbook
360i Social commerce playbook
 
360i social-commerce-playbook
360i social-commerce-playbook360i social-commerce-playbook
360i social-commerce-playbook
 
STQ 06
STQ 06STQ 06
STQ 06
 
20 Useful Content Marketing Tips
20 Useful Content Marketing Tips20 Useful Content Marketing Tips
20 Useful Content Marketing Tips
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips
 
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayPayment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePay
 
Insights
InsightsInsights
Insights
 
[Pps] the on demand brand
[Pps] the on demand brand[Pps] the on demand brand
[Pps] the on demand brand
 
The On-Demand Brand
The On-Demand BrandThe On-Demand Brand
The On-Demand Brand
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
 
Outside Innovation - Getting Started
Outside Innovation - Getting StartedOutside Innovation - Getting Started
Outside Innovation - Getting Started
 
Referral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying BehaviourReferral Marketing: How To Influence Social Buying Behaviour
Referral Marketing: How To Influence Social Buying Behaviour
 

Mais de Rohit Bhargava

Non-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryNon-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryRohit Bhargava
 
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...Rohit Bhargava
 
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)Rohit Bhargava
 
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaNon-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaRohit Bhargava
 
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book PreviewRohit Bhargava
 
ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation Rohit Bhargava
 
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaSXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaRohit Bhargava
 
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
 
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...Rohit Bhargava
 
Always Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewAlways Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
 
How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media Rohit Bhargava
 
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
 
Why Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityWhy Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityRohit Bhargava
 
The Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A BookThe Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A BookRohit Bhargava
 
How To Use Social Media Optimization
How To Use Social Media OptimizationHow To Use Social Media Optimization
How To Use Social Media OptimizationRohit Bhargava
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...Rohit Bhargava
 
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
 
10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing CampaignsRohit Bhargava
 
Personality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectPersonality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectRohit Bhargava
 

Mais de Rohit Bhargava (20)

Non-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryNon-Obvious Workshops - Gallery
Non-Obvious Workshops - Gallery
 
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
 
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
 
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaNon-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
 
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
 
ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation
 
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaSXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
 
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
 
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
 
Always Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewAlways Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual Overview
 
How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media
 
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
 
Why Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityWhy Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential Likeability
 
The Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A BookThe Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A Book
 
How To Use Social Media Optimization
How To Use Social Media OptimizationHow To Use Social Media Optimization
How To Use Social Media Optimization
 
Likeonomics: The Book
Likeonomics: The BookLikeonomics: The Book
Likeonomics: The Book
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
 
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
 
10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns
 
Personality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectPersonality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality Project
 

Último

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 

Último (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 

12 Big Trends Changing Retail Marketing Today

  • 1. JULY, 2012 | SHOP.ORG MEETING - WASHINGTON DC Rohit Bhargava KEYNOTE: 12 Big Trends Changing Retail & Ecommerce TrendCurator,Storyteller&NiceGuy #nonobvious How eRetailers Can Prepare For The Future
  • 2. @ROHITBHARGAVATO WATCH VIDEOS VISIT WWW.ROHITBHARGAVA.COM/SPEAKING ABOUT THIS PRESENTATION: THE BACKSTORY Thispresentationwasoriginallydeliveredlivetoanaudienceof someofthebiggestonline(andreallife)retailersintheworldat theShop.orgMerchandisingSummit.Sincefirstpresenting theseretailtrends,Ihavepublishedtwoneweditionsofmy annualTrendReportwithmoreretailspecifictrends. Forthe latesttrends–pleasepickuptheneweditionofNon-Obvious 2017onAmazon! BuyOnAmazon-https://www.amazon.com/dp/1940858232 Rohit Bhargava – Trend Curator, Keynote Speaker, Nice Guy rohit@nonobviouscompany.com | www.rohitbhargava.com/speaking
  • 3. NEED A KEYNOTE SPEAKER ON RETAIL TRENDS FOR YOUR NEXT EVENT? Visit www.rohitbhargava.com/speaking and use the online form to check availability and rates. Rohit’s Direct Email – rohit@nonobviouscompany.com
  • 4. The Problem: We are living through the modern believability crisis.
  • 5. 5
  • 6. 6
  • 7. 7
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. So, can social media really solve the problem?
  • 13. 13
  • 16. Sometimes consumers really don’t want a “conversation” …
  • 20. Or empty promises of “storytelling” …
  • 23. Success in the future will require every retailer to do something more …
  • 24. In a world where we don’t trust the institutions around us, the only real metric for trust is human connections.
  • 25. So let’s talk about what is really changing …
  • 26. Remember, trends never offer a perfect map for where to focus …
  • 27. Instead, they can spark a powerful new idea or direction.
  • 28. Trend #1: Pervasive Shopping What Is It? Thanks to mobile devices and new forms of retail integration, we can now shop anytime and anywhere. What Does It Mean? Offering the ability to purchase in multiple channels, and integrating with third party ecommerce networks is key.
  • 31. Trend #2: Retail Curation What Is It? A sea of choice leads retailers to use curation to narrow choice and offer more personalized experiences to buy and share. What Does It Mean? Consumers are growing to expect more custom and personalized experiences and share them readily with others.
  • 36. Trend #3: Story Trumps Product What Is It? Storytelling takes a fundamental role in creating a narrative that inspires people to buy a (sometimes) undifferentiated product. What Does It Mean? When products are easily replicated and do not necessarily stand out alone, better storytelling is the secret weapon.
  • 37. Story Source: Peter Guber’s Tell To Win
  • 45. 45
  • 46. 46
  • 47. 47
  • 48. Trend #4: Being Useful Sells What Is It? While “conversation” gets a lot of attention today, consumers buy from companies that provide value by being useful. What Does It Mean? Often the best value from digital tactics comes by educating instead of trying to have a “dialogue.”
  • 53. Trend #5: Analytics Everywhere What Is It? More and more tools, products and online services allow us to measure, track and chart each and every aspect of our lives. What Does It Mean? As consumers continually receive “life data” – this will influence the decisions they make and products they buy.
  • 58. Trend #6: Instant Visual eCommerce What Is It? The longtime promise of being able to click any image to view and purchase a product is finally becoming a reality. What Does It Mean? Finding ways to link product imagery in any form (across the web) to ecommerce pages will become more important.
  • 62. Trend #7: Eliminating Agony What Is It? After years of romantic fascination with social media, usability becomes a priority to improve customer experience again. What Does It Mean? As more sites begin with a mobile-centric design, consumers expectations of extreme simplicity increase.
  • 70. Trend #8: Rewarding Activity What Is It? “Engagement” continues to be loosely defined as brands reward simple activities like clicking a button or showing up. What Does It Mean? Consumers will expect more rewards for activity, but may offer their social capital/networks in exchange.
  • 77. Trend #9: Unexpected Honesty What Is It? As brand humanity continues to be a major macro trend in business, consumers reward companies that are honest unexpectedly. What Does It Mean? Being proactive with sharing the logic and truth behind your business is a powerful way to build trust.
  • 84. Trend #10: Real Time Ethical Consumerism What Is It? Consumers now have the tools to uncover which companies behave ethically in real time, to impact everyday purchase decisions. What Does It Mean? Companies that behave in unethical ways can no longer depend on that information being hidden or hard to find.
  • 88. Trend #11: Social Personalization What Is It? Retailers personalize not only by interest & purchase history, but also by social context of what friends like and recommend. What Does It Mean? Influencing consumers takes not only a focus on offers and benefits, but also through social context.
  • 91. Trend #12: Co-Created Retail What Is It? User generated media has been popular for years in marketing – but now is finally extending to on shelf and eRetail. What Does It Mean? The affiliate model that has been so successful in ecommerce is extending to include any entrepreneur.
  • 96. Trends should offer inspiration to try new things – so be inspired!
  • 97. + HOW CAN WE HELP YOU? CONCIERGE MARKETING SIGNATURE WORKSHOPS NON-OBVIOUS KEYNOTES CMOCONSULTING AGENCYREVIEWS STRATEGYAUDITS STORYTELLING CONTENTMARKETING DIGITALCERTIFICATIONS CONFERENCES PRIVATESUMMITS EXECRETREATS LEARNMOREABOUTBOOKINGROHITTOSPEAK: www.trustimg.com/speaking