Having a strong understanding of current hiring and compensation trends is a critical first step to winning over top candidates. This slideshow from The Creative Group features information on how much to pay creative and marketing professionals in 2018, as well as popular benefits, incentives and perks. To learn more, visit www.roberthalf.com/creativegroup/salary-center.

1. 2018
Hiring and
Compensation
Trends

2. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
5 Trends Driving Hiring
Unemployment rates are low and hiring
competition is intense
Hard and soft skills carry equal weight
Technology, design and marketing are
going through a profound change
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2
3

3. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
5 Trends Driving Hiring
Hard Skills
▪ Design tools
▪ Video production/motion
graphics
▪ UX/UI
▪ Programming languages
▪ Content management systems
▪ Customer experience
▪ Digital strategy
▪ Project management
Soft Skills
▪ Communication
▪ Collaboration
▪ Empathy
▪ Problem solving
▪ Creative thinking/innovation
▪ Power of influence
▪ Ability to attract and retain top
talent

4. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
5 Trends Driving Hiring
4 Compensation for in-demand skills is rising

5. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
5 Trends Driving Hiring
Retention is top of mind
Top Causes of Employee Turnover
Limited opportunities for career growth
Inadequate compensation and benefits
Job boredom
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6. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Current Compensation Practices
Pay to Perks
How does your company
determine bonuses?*
How
companies
determine
salary
increases
Source: Robert Half survey of more than 740 human resources, compensation and benefits professionals in North America
*Responses do not total 100 percent due to rounding.

7. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Current Compensation Practices
Pay to Perks
95% 89% 88% 81% 79% 78%
65%
56%
Medical
insurance
Dental
insurance
Life
insurance
Vision
insurance
AD&D
(accidental
death and
dismemberment)
Disability
insurance
Employee
assistance
program
(EAP)
Reimbursement
for tuition/
professional
certifications
Most common benefits offered*
Source: Robert Half survey of more than 740 human resources, compensation and benefits professionals in North America
*Responses do not total 100 percent due to rounding.

8. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Current Compensation Practices
Pay to Perks
37%
20%
18%
18%
16%
spot awards for individual or team achievement
profit-sharing
retention bonuses
stock options, restricted stock or performance shares
deferred compensation
The most common
incentives offered
Source: Robert Half survey of more than 740 human resources, compensation and benefits professionals in North America

9. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Current Compensation Practices
Pay to Perks
The most common
perks offered
Source: Robert Half survey of more than 740 human resources, compensation and benefits professionals in North America

10. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Pay for performance: Nearly 2 out of 3
companies tie compensation to organizational
or individual performance.
Current Compensation Practices
Pay to Perks
Helping employees save for retirement:
Seventy-five percent of companies offer a
401(k) or RRSP. On average, employers
match 3 to 4% of employees’ contributions.
Time-off policies: On average, employers
offer 14 days of paid vacation for the first 5
years of employment, plus 9 paid holidays,
including floating holidays.
Source: Robert Half survey of more than 740 human resources, compensation and benefits professionals in North America

11. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
The Creative Group Salary Center
Download your copy of the Salary Guide for more on the
latest hiring and compensation trends:
creativegroup.com/salary-center