Robin Lincoln Wood has had a lifelong passion for environmental and social justice. He has advised hundreds of large organizations and political leaders to catalyze beneficial change. Through his work with organizations like the ThriveAbility Foundation, Renaissance2 Foundation, and campaigns in South Africa and Borneo, he aims to help leaders make decisions that maximize thriving for all stakeholders with minimal environmental impact. He has written and spoken extensively on developing a circular economy powered by renewable energy, conscious evolution, and conscious enterprise to transition from an unsustainable system to one where all can flourish.
14. • Growth- Transcend the
materialism of
• Development- Embrace
the full spectrum of
potential?
• Diversity- Enjoy the
richness of diverse
& share common
perspectives?
• Consciousness- On a
planet that is
alive, conscious &
for the stars?
18. Action Logic Characteristics Strengths % of
executives
Opportunist Wins any way possible. Uses
sustainability as a PR play/power boost
Crises & sales opportunities; short term
focus; dealing with power cultures
5%
Diplomat Avoids overt conflict. Wants to belong;
obeys group norms: reactive approach to
sustainability
Acts as supportive glue in office; helps
bring people together; CSR as usual
12%
Expert Rules by logic and expertise. Seeks
rational efficiency. Values scientific &
technical knowledge & certainty
Good as an individual contributor:
excellent within own sustainability
stovepipe
38%
Achiever Meets Strategic Goals. Team leader;
juggles & integrates managerial duties
&market demands
Well suited to managerial roles; action and
goal oriented; ISO 14001 implementation
30%
Individualist Interweaves competing personal &
company action logics. Creates
unique structures to resolve strategy/
performance gaps
Systemic & integrated approach to diverse
stakeholders; Effective in venturing and
consulting roles
10%
Strategist Generates personal &
organizational transformations.
Exercises mutual enquiry, vigilance &
vulnerability for short/long term
Effective as a transformational leader for
large organizations and business
ecosystems; proactively reframes
sustainability issues; ISO 26000
4%
Alchemist Generates social transformations.
Integrates material, spiritual & societal
transformation
Good at leading large system and society
wide transformation; Principle based,
authentic, transparent
1%
ThriveAbility is a response to the failure of sustainability to turn our ship around before we hit the iceberg. Its focus is on what motivates people to change, by providing them with a clear cut logic and set of incentives for doing so. Given that governments and NGO’s are often last in line when it comes to their ability to change, the focus of ThriveAbility is on innovators, entrepreneurs, businesses and enablers in governments and NGO’s who are able to work well in partnership with the business community to make things happen.