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Multi- or transliteracies? Media 
Education and Challenges of 
the 21th Century 
Reijo Kupiainen
Media environment in change 
EU Kids Online 2010- 
www.eukidsonline.net 
http://www.lse.ac.uk/media@lse/research/EUKidsOnline/EU%20Kids%20III/PDFs/ 
EUKOLongitudinal-report,-final.pdf
Media environment in change 
http://www.uta.fi/cmt/index/mobiilimuksut.pdf
http://www.uta.fi/cmt/index/mobiilimuksut.pdf
RSA Animate: Sir Ken Robinson: Changing Education 
Paradigms 
https://www.youtube.com/watch?v=zDZFcDGpL4U
Needed: New literacy paradigm!
MIL: Media and 
information literacy
UNESCO: MIL framework 
http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/ 
http://www.unesco.org/archives/multimedia/index.php?id_film=2148&id_page=33&s=films_details#.VEuf_Ofl3Ls
UNESCO: MIL framework
UNESCO: MIL framework
Transliteracies
Transliteracies 
• Origin: Transliteracies Research Project (Alan 
Liu, 2005) 
• Definition: “the ability to read, write and interact 
across a range of platforms, tools and media 
from signing and orality through handwriting, 
print, TV, radio and film, to digital social 
networks.” (Thomas et al. 2007)
Transliteracies in French 
context (Divina Frau-Meigs) 
• Research beyond cultural studies (UK) and 
media literacy 
• New paradigms: networks, creative industries 
etc. 
• Cosmo-political perspective 
• Neuro-sciences and social cognition
http://www.coetail.com/ascudamore/2013/10/01/remix-literacy/
”Transliteracies as 21st century skills = 
operational, 
critical, editorial and organizational skills.” 
– Divina Frau-Meigs, 2014. Conference of Media Education 
Futures, Tampere
Information transliteracy (Lehmans) 
• Education in the mass media 
• Computation (programming, displays, reading on screens) 
• Learning from information-documentation 
• Prefix trans-: 
• transversality: set of skills common to all media contexts 
and techniques 
• transforming: situation, content and information 
• transition: from collective to individual practices 
http://ifapcom.ru/files/News/Images/2012/mil/Liquete_text.pdf
Multiliteracies
The New London Group 
Goal: students as social agents, who design their own 
social futures by discourses and literacy 
The New London Group 1996, ”A pedagogy of multiliteracies designing social futures,” Harward Educational Review 66(1).
The New London Group 1996, ”A pedagogy of multiliteracies designing social futures,” Harward Educational Review 66(1).
Multiliteracy 
Book 
Grammar 
Competence
Multiliteracy 
Book 
Grammar 
Competence
Multiliteracy 
Book Image 
Grammar 
Competence
Multiliteracy 
Book Image 
Grammar 
Competence
Multiliteracy 
Book Image 
Grammar Semiotic resources 
Competence
Multiliteracy 
Book Image 
Grammar Semiotic resources 
Competence
Multiliteracy 
Book Image 
Grammar Semiotic resources 
Competence Design
Reader’s existing 
! 
interest shapes 
attention, which produces 
engagement leading to 
selection of elements from the message, leading to a 
framing of these elements, which leads to their 
transformation and transduction, which produces a 
new (‘inner’) sign 
(Kress 2010, Multimodality. A Social Semiotic Approach to Contemporary Communication. Routledge)
Semiotic resources
Semiotic resources
Semiotic resources
Semiotic resources
Semiotic resources
Pedagogy of multiliteracies
Design of meaning 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Transformed practice 
Critical framing 
Overt instruction 
Texts and resources Situated practice
Design of meaning 
Transformed practice 
Critical framing 
Overt instruction 
Texts and resources Situated practice
Design of meaning 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Design and remixing 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Design and remixing 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Participating and using own voice 
Design and remixing 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Participating and using own voice 
Design and remixing 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
Design of meaning 
Empowerment and social agency 
Participating and using own voice 
Design and remixing 
Reading and understanding 
Texts and resources 
Transformed practice 
Critical framing 
Overt instruction 
Situated practice
MIL 
Transliteracies 
Multiliteracies 
What do we need in the future?

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Multi- or transliteracies? Media Education and Challenges of the 21th Century

  • 1. Multi- or transliteracies? Media Education and Challenges of the 21th Century Reijo Kupiainen
  • 2. Media environment in change EU Kids Online 2010- www.eukidsonline.net http://www.lse.ac.uk/media@lse/research/EUKidsOnline/EU%20Kids%20III/PDFs/ EUKOLongitudinal-report,-final.pdf
  • 3. Media environment in change http://www.uta.fi/cmt/index/mobiilimuksut.pdf
  • 5. RSA Animate: Sir Ken Robinson: Changing Education Paradigms https://www.youtube.com/watch?v=zDZFcDGpL4U
  • 6.
  • 8. MIL: Media and information literacy
  • 9. UNESCO: MIL framework http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/ http://www.unesco.org/archives/multimedia/index.php?id_film=2148&id_page=33&s=films_details#.VEuf_Ofl3Ls
  • 13. Transliteracies • Origin: Transliteracies Research Project (Alan Liu, 2005) • Definition: “the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.” (Thomas et al. 2007)
  • 14. Transliteracies in French context (Divina Frau-Meigs) • Research beyond cultural studies (UK) and media literacy • New paradigms: networks, creative industries etc. • Cosmo-political perspective • Neuro-sciences and social cognition
  • 15.
  • 17. ”Transliteracies as 21st century skills = operational, critical, editorial and organizational skills.” – Divina Frau-Meigs, 2014. Conference of Media Education Futures, Tampere
  • 18. Information transliteracy (Lehmans) • Education in the mass media • Computation (programming, displays, reading on screens) • Learning from information-documentation • Prefix trans-: • transversality: set of skills common to all media contexts and techniques • transforming: situation, content and information • transition: from collective to individual practices http://ifapcom.ru/files/News/Images/2012/mil/Liquete_text.pdf
  • 20. The New London Group Goal: students as social agents, who design their own social futures by discourses and literacy The New London Group 1996, ”A pedagogy of multiliteracies designing social futures,” Harward Educational Review 66(1).
  • 21. The New London Group 1996, ”A pedagogy of multiliteracies designing social futures,” Harward Educational Review 66(1).
  • 24. Multiliteracy Book Image Grammar Competence
  • 25. Multiliteracy Book Image Grammar Competence
  • 26. Multiliteracy Book Image Grammar Semiotic resources Competence
  • 27. Multiliteracy Book Image Grammar Semiotic resources Competence
  • 28. Multiliteracy Book Image Grammar Semiotic resources Competence Design
  • 29. Reader’s existing ! interest shapes attention, which produces engagement leading to selection of elements from the message, leading to a framing of these elements, which leads to their transformation and transduction, which produces a new (‘inner’) sign (Kress 2010, Multimodality. A Social Semiotic Approach to Contemporary Communication. Routledge)
  • 36. Design of meaning Transformed practice Critical framing Overt instruction Situated practice
  • 37. Design of meaning Transformed practice Critical framing Overt instruction Texts and resources Situated practice
  • 38. Design of meaning Transformed practice Critical framing Overt instruction Texts and resources Situated practice
  • 39. Design of meaning Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 40. Design of meaning Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 41. Design of meaning Design and remixing Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 42. Design of meaning Design and remixing Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 43. Design of meaning Participating and using own voice Design and remixing Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 44. Design of meaning Participating and using own voice Design and remixing Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 45. Design of meaning Empowerment and social agency Participating and using own voice Design and remixing Reading and understanding Texts and resources Transformed practice Critical framing Overt instruction Situated practice
  • 46. MIL Transliteracies Multiliteracies What do we need in the future?