Depending on your needs, cold emails can not only generate leads, but help you arrange meetings, recruit new employees, or let the market know about your new product and a lot more. Very few methods give such scalable capabilities and at the same time retain a personalized form.

1. 7 Not-So-Obvious
Applications Of Cold
Emails

2. STEPS TO GO
Under-The-Radar Applications Of
Cold Emails
Probing a new market, researching product demand, or warming up
an old lead database - these are just some of the tasks you can use
cold emails for.
It may seem that this communication channel is intended only for online
industries and serves mostly the purpose of generating leads and closing
sales, however, there’s way more to it. Here are 7 of the most overlooked
applications of cold emails.

3. STEPS TO GO
#1 Testing a new service
You’d like to see what kind of market reaction you can expect so… instead of running
time-consuming and unreliable tests, you can, for instance, run a cold email campaign.
#2 Raising awareness in the market
You also can use cold mailing to expand your network of contacts and build awareness in the
market of what your service or product is.
#3 Gaining traction
Cold emails also work with traditional businesses and perform an informative function - the
goal of the campaign may be to get positive responses and create opportunities for contact at
a later time.

4. STEPS TO GO
#4 Call to action
Emails are also capable of prompting action and helping, say, SaaS businesses win new users.
#5 Warming up a cold database
You have a database of old leads you couldn’t convert and have written off by now - cold emails can
help with turining leads concidered cold into qualified ones.
#6 Away game
Are you planning a trip to a business conference or a meeting with a strategic client abroad? Use the
opportunity to expand your network of contacts and win new clients.
#7 Recruiting employees
Cold emails may prove to be an efficient tool for recruiting employees, especially in the IT industry. So
if you’re planning to expand your team, you can reach them via precisely-targeted custom emails

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