Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
10. “In the scarcity economy,
success meant selling your
brand’s products at a value.
In the new abundance
economy, your brand’s
values are the product.”
Doug Stephens, @RetailProphet
11. 3IN 2015, A POSITIVE IN-STORE
EXPERIENCE IS CRUCIAL.
CUSTOMERS NEED A REASON
TO BUY FROM YOU.
14. “You can do promotions and marketing
gimmicks until the cows come home but
if you haven’t done all you can to convert
those customers who are in your four
walls – the only place you can truly affect
your sales – from lookers to buyers, then
you are like a poor marksman constantly
missing the target.” Bob Phibbs, @TheRetailDoctor
17. “It’s hard to remember everything.
Tracking customer information
allows us to build relationships
without having to remember all
the details ourselves. It’s amazing
what that can do to drive sales.”
Linda Shikany, Owner, Marigold Clothing
21. “Ask yourself: What’s happening in
my community, in my category and in
my channel? What pain or friction are
my shoppers dealing with right now?
What can I do to ease it or just make
them happier? And how will this lead
to them choosing our store?”
Laura Davis-Taylor, SVP of Omnichannel Experience, The Integer Group
24. “Consumers don’t care about tags
like ‘omni’ – what they care about
is being able to purchase the
products they are looking for on
their own time, from anywhere,
on any device.” Jason Becker, COO, RICS Software