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Making Wearables Tip
- 1. Making Wearables Tip A discussion of questions that can help frame the summit over the next two days. One quarter innovator, one quarter provocateur, and the remaining; iconoclast.
- 3. V vanity Getting design right excessive pride in one’s appearance Beyond The Technology O ownership Getting value right to have the state of owner on a property G greed Getting bus. Model right excessive desire for wealth or possessions U utility Getting data right the quality or state of being useful @RichieEtwaru E evolution Getting paradigm right a process of slow change and development
- 4. Vanity “Unless wearables satisfy our vain desire to look better than we actually are, they will not tip.” – Richie Etwaru
- 5. V vanity Getting design right
- 6. V vanity Getting design right
- 7. V vanity Getting design right
- 8. What Else Shall We Wear @RichieEtwaru At the end of the limbs • 29% - clipped on clothing on forearm • 28% - on wrist • 18% - clipped on shoe • 15% - embedded in clothing around calves • 12% - jewelry on the ankles
- 9. 20 Billion 2012 was a record year on spending on luxury watches globally.
- 10. vanity Getting design right
- 11. V vanity vanity Getting design right Getting design right
- 12. Brand vs. Design “The brand of most companies is what consumers think they get, design is what those customers actually get.” – Richie Etwaru
- 13. V vanity Getting design right
- 14. V vanity Getting design right
- 15. Vanity “It is important to be a watch first, a good one, then be smart.” – Richie Etwaru
- 16. Ownership “Wearables must become our primary belongings, right now every wearable is a second class belonging.” – Richie Etwaru
- 17. O ownership Getting value right
- 18. O ownership Getting value right
- 19. O ownership Getting value right
- 21. O ownership Getting value right
- 22. O ownership Getting value right
- 23. O ownership Getting value right 5 10 20 2 5 10
- 24. O ownership Getting value right the smartback
- 25. Ownership “It will be difficult to be a smart shirt, or hat, or shoe because it means you will be my only shirt.” – Richie Etwaru
- 26. V vanity Getting design right excessive pride in one’s appearance Beyond The Technology O ownership Getting value right to have the state of owner on a property G greed Getting bus. Model right excessive desire for wealth or possessions U utility Getting data right the quality or state of being useful @RichieEtwaru E evolution Getting paradigm right a process of slow change and development
- 27. Greed “If every wearable device continues to have an App of it is own, we should be afraid of hypochondria more than Ebola.” – Richie Etwaru
- 28. G greed Getting bus. Model right
- 29. G greed Getting bus. Model right
- 30. G greed Getting bus. Model right
- 31. G greed Getting bus. Model right
- 32. Greed “For wearables to enable digital health, we must go from a set of competing products to an industry of cooperating stakeholders.” – Richie Etwaru
- 33. Utility “Wearables intending to change behavior should focus on psychology (data) first, and hardware & software at the very last” – Richie Etwaru
- 34. U utility Getting data right
- 35. U utility Getting data right 21 Billion
- 36. U utility Getting data right
- 37. U utility Getting data right
- 38. U utility Getting data right System of Record vs System of Engagement
- 39. Utility “For wearables to stick, and eventually tip we must go from systems of record to systems of engagement.” – Richie Etwaru
- 40. Evolution “Wearables is one of the smallest subsets of all of the edge computing that is driving The Internet of Things” – Richie Etwaru
- 41. E evolution Getting paradigm right
- 42. E evolution Getting paradigm right
- 43. E evolution Getting paradigm right
- 44. E evolution Getting paradigm right
- 45. E evolution Getting paradigm right
- 46. E evolution Getting paradigm right
- 47. E evolution Getting paradigm right
- 48. E evolution Getting paradigm right
- 49. Evolution “Things in me, one me, around me, surrounding me (home), takes me around (automotive), and where I do my rounds (offices, factories, and hospitals) ” – Richie Etwaru
- 50. V vanity Getting design right excessive pride in one’s appearance Beyond The Technology O ownership Getting value right to have the state of owner on a property G greed Getting bus. Model right excessive desire for wealth or possessions U utility Getting data right the quality or state of being useful @RichieEtwaru E evolution Getting paradigm right a process of slow change and development
- 51. Keep In Touch. EMAIL & PHONE SOCIAL MEDIA retwaru@gmail.com m 917.403.0642 o 908.443.2535 T L @richieetwaru in/richieetwaru Let’s Thank You
Notas do Editor
- Just 3.3 Million Fitness Trackers Were Sold In The US In The Past Year Assume 5%, 300 MM in US, 100 MM addressable market, we are at 5%, not even close to being ready to tip.
- The Rolex Back
- Sales up 40%, margins up 30% in 2014
- Keeping up with Tim Moore.
- Keeping up with Tim Moore.
- Beats did this, but the beats headphone is a hell of a headphone … it became my primary headphone immediately, and my bose headphone became my secondary
- Everyone has a blog … a different type of echo chamber.
- Instant gratification takes too long, Carrie Fisher
- In the US only, annually 67% actually go to the gym
- Instant gratification takes too long, Carrie Fisher
- Instant gratification takes too long, Carrie Fisher