Not sure how to use the reddit self-serve system and want to get your ad up and running on reddit. This slideshare

1. reddit self-serve platform —
an advertising how-toSept 2013!

2. self-serve sponsored headlines —
reddit media explained

3. step 1 —
collecting creative assets and media
• 70x70 thumbnail image (we accept .jpeg, .gif, .png – optional)
• Headline Copy (suggested: 100 characters of text)
• Click-thru URL
• A list of what subreddits you want to target your ad to (ex. /r/funny)
• Campaign flight (dates you want your ad to run)

4. Comments
Gain valuable feedback and insight from the reddit
community through the commenting functionality
within the sponsored headline (function can be turned
off upon request).
step 1 —
anatomy of an ad
Headline Copy
Through engaging and targeted
writing, advertisers can drive
traffic and engagement.
Thumbnail Image
70px x 70px
URL
Structured like standard popular
content on reddit, the sponsored
headline position drives traffic and
trailer views.

5. step 2 —
create a reddit account & verify email
• Go to reddit.com and click “register” to create an account

6. step 2 —
create a reddit account & verify email
• Choose what username you want
associated to the ad
• Create password
• Fill in the CAPTCHA so we know
you’re not a robot
• Click “create account”

7. • Once you’re logged-in, click on the “advertise” link on reddit.com
(see bottom of page)
step 3 —
sync username to the self-serve platform
• Then, click on the “Create an ad” link

8. • Verify email account
step 3 —
sync username to the self-serve platform
• Check inbox for reddit confirmation email, then click on the reddit link
to complete verification
Type in current password associated with this account
Type in email you want associated with this account

9. You will be re-directed to a reddit page asking to confirm reddit account
information
step 3 —
sync username to the self-serve platform
• Type in current password
associated with this account
• Click save!

10. • Now that you’ve synced an email to your reddit account, return to the
“advertise” link on reddit homepage to create an ad!
(see bottom of page)
step 4 —
create an ad
• Click on the “Create an ad” link

11. • Type in what you want your ad to say
(we suggest using no more than 100 characters)
• Insert the URL you want your ad to re-direct users to
• Click “next”
step 4 —
create an ad

12. step 4 —
create an ad
• Timeline
48 hour grace period before
ads can launch – plan accordingly!
(we review each new promotion before it goes live)
• Budget
• Choose frontpage, or
target a subreddit
choose a subreddit relevant to the
audience interested in your product for
maximum optimization
Price per 1,000
impressions is
always $0.75
• Finally, click “create”!

13. • Confirm the headline copy
• Confirm the URL you want
your ad to re-direct users to
• Upload 70x70 thumbnail
image (image will resize automatically if not
70x70)
• Ability to disable comments
(not recommended)
step 4 —
create an ad
Click “save options”

14. • Once you’ve saved your ad,
press the “pay” button next to
your budget
• You will be re-directed to a site that will
ask you to plug in payment information
• Once everything is complete, click
“authorize payment”
• Your ad will then be queued-up for
approval, and once it’s been approved
your credit card will be charged ~12-24
hours prior to launch
step 5 —
payment

15. step 6 —
ad launch: sponsored headline anatomy
Yellow
Highlight
Ads
are
highlighted
yellow
upon
crea4on.
Green
Highlight
Background
turns
green
a8er
paid
for
or
freebied,
and
accepted.
Blue
Highlight
Background
turns
blue
when
it’s
live.
It
will
remain
blue
throughout
the
flight.
Grey
Highlight
Background
turns
grey
at
the
end
of
the
flight
and
no
longer
live.

16. step 6 —
ad launch
let the conversation begin!!

17. sponsored headlines —
best practices

18. creative suggestions —
how to choose the best creatives
• For a personalized headline: mention redditors or subreddit you’re in
(ex. “hi /r/funny” or “greetings runnit”)
• Select a relevant, easy to see thumbnail
• Offer promo codes (hard to pass up a deal)
• Create a specialized landing page greeting redditors
• Be available to engage with the community via the comment threads
• Create new headline copy for campaigns running more than a month
• Search for your brand on reddit to get a feel for the communities
reactions. Great way to anticipate concerns and see what resonates.
• Have fun! If you’re not enjoying it, chances are redditors won’t either.

19. get involved —
engagement in conversation
• Participate in conversation around your brand within the “comments”
section – it’s appreciated and helps build brands!

20. Kristine Smith
kristine@reddit.com
Adriana Gadala-Maria
adriana@reddit.com
CHEERS!
selfservicesupport@reddit.com