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Rashmi Sinha,
CEO & Cofounder,
SlideShare
How to run a scrappy startupHow to run a scrappy startup
Who am I?Who am I?
SlideShare...SlideShare...
best place in the world to share
presentations
Taking over the worldTaking over the world
(one PowerPoint at a(one PowerPoint at a
time!)time!)
Start: May 06 > Beta > Launch Oct
06 > Grow > Grow more > Angel
funding Dec 07 > Series A Apr 08
Scrappy Startup2
How to run aHow to run a
scrappy startupscrappy startup
•OR how to make the most of the
money you have
•OR How to build the best product
with little money
1. Keep your day1. Keep your day
job till your ideajob till your idea
has legshas legs
•MindCanvas to SlideShare
Start from top inStart from top in
being scrappybeing scrappy
The lower the CEO salary, theThe lower the CEO salary, the
more likely it is to succeedmore likely it is to succeed …it goes…it goes
to whether the mission of the company is to buildto whether the mission of the company is to build
something new or just collect paychecks.something new or just collect paychecks.
Peter Thiel, FoundersFund
Cash is importantCash is important
•Know your burn rate & fume date
(when you will run out of money)
at any moment
2. Have a remote2. Have a remote
teamteam
•Offshore not outsource
•Everyone should feel ownership
(& have stock options)
•Hire smart people, give them
ownership
ChallengesChallenges
Getting to know each other
(developing informal rapport)
Body clock
Benefits: 24 hour cycle
SynchronousSynchronous is mustis must
Need to look at same screen
Skype
GoToMeeting
SCRUM
End of day reports
3. Bring expertise3. Bring expertise
into company without hiringinto company without hiring
•Advisory roles – SEO, Sales,
Metrics, Marketing
How to structure advisoryHow to structure advisory
relationshipsrelationships
•How much stock?
•Setup monthly meetings
•Create action items at each meeting,
complete them, report back
Accountants & HRAccountants & HR
•Rent a CFO
RecruitingRecruiting
is hardis hard
•Recruiters or not?
4. Get a good4. Get a good
lawyerlawyer
5.5. OutsourceOutsource what youwhat you
cancan
Amazon S3, EC2
Dedicated servers instead of colocation
Google Ads, custom search
Different widgets (Gigya, AddThis)
6. Don’t let biz-6. Don’t let biz-
dev get ahead ofdev get ahead of
productproduct
Dealswith big companiescan be a mirage
7. Marketing:7. Marketing: Do youDo you
really need that schwag?really need that schwag?
User acquisitionUser acquisition
is a scienceis a science
Be metrics based
SEO not SEMSEO not SEM
•Have an organic SEO story
•How to incorporate seo from
ground up
8. Don’t skimp on8. Don’t skimp on
teamteam
•Hire the best designers &
developers you can
Create fun workCreate fun work
cultureculture
•celebrate every victory, have
meals together
Have food aroundHave food around
officeoffice (even if not Google(even if not Google
gourmet)gourmet)
9. Speed is9. Speed is
imperativeimperative
Small & agile
Set the tone forSet the tone for
speedspeed
In hiring, development, design,
releases, biz dev
Be agileBe agile
(worry about scaling later)
10. Build a great10. Build a great
productproduct
a. Solve one problema. Solve one problem
really wellreally well
b. Make appb. Make app
socialsocial
SlideShare as non social app
PowerPoint plugin?
No virality
c. Social networksc. Social networks
or open web?or open web?
d. Understandd. Understand
markets you buildmarkets you build
forfor
MindCanvas: Could sell into market
SlideShare: Understood market
e. To build ae. To build a
feature or not tofeature or not to
Listen to loudest?
Watch behavioral metrics?
Read blog posts?
Always think: How should weAlways think: How should we
double trafficdouble traffic??
f. Everyone onf. Everyone on
team should useteam should use
productproduct
•Let engineers directly get
customer feedback
11. How to11. How to LaunchLaunch
The AlphaThe Alpha
Feedback to the embed
No publicity
Browser compatibility issues
HowHow developeddeveloped shouldshould
a Beta be?a Beta be?
SlideShare beta
Enough to get point across
Little of social layer
Not buggy
SlideShare launchSlideShare launch
Invite only: Before or after launch?
Alpha
Stealth mode
Open to allLaunch
Invite only
Initial MomentumInitial Momentum
FinallyFinally
find me at
www.slideshare.net/rashmi
http://twitter.com/rashmi

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Scrappy Startup2

Editor's Notes

  1. http://www.flickr.com/photos/7210687@N08/3042350908/
  2. Why choose Describe three popularity methods
  3. http://www.entrepreneurbeginner.com/start-a-franchise.html (image from)
  4. What type of hosting Developers love it Its good for fast, agile teams We hit scalability issues, but Twitter hitting them first! So far, its been solvable Not enough CPU. Doubled spend on machines. Split Web servers from App servers As system gets load, some parts of system get used more, code needs to be optimized Database scaling issues currently Solving problems as they arise, but architecting for scaling Dedicated hosting provider is compromise Having tech resources outside organization you can call on Reduces initial expense Good sys admins harder to find than good devs
  5. Customer requests? At any given time List of 15 to-do features Many bugs to fix Customer requests