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Presented by g suryaprathap rao
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Digital advertising Television advertising Radio advertising Online advertising Physical advertising Press advertising Mobile billboard advertising In-store advertising Coffee cup advertising Types of advertising
 
 
About David Ogilvy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
research Professional dicipline creativity Research for clients philosophy His philosophy
 
Global offices
Contd… - 1 st Advertising agency in India ,[object Object],- Exec chairman & NCD – Piyush Pandey - Growth rate of 23% in 2007 - Local Perspective in accordance with Indian Culture.
indian officess New delhi Kolkata Mumbai hyderabad
 
Competitors ,[object Object],[object Object],[object Object],[object Object]
A Passion for Chocolate JWT ,[object Object],[object Object],[object Object],[object Object]
Mudra ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis STRENGTHS WEAKNESS BRAND EQUITY OLD SCHOOL CONCEPT OF ADVERTISING RURAL MARKETING CREATIVITY
SWOT Analysis OPERTUNITIES THREATS High growth economic crisis Untapped areas like web Marketing tough competition
Complaint by customers about worms in dairy milk chocolates a month before diwali Sales dropped by 30% in just 10 weeks Challenge was to restore confidence in key Stakeholders Set of media desk, leaflets and posters With contact numbers New purity sealed packaging testimonial Add on tv Case study
Gold Winners Ogilvy India Vodafone "Zoozoos Ogilvy Delhi Coca-Cola Sprite "Seedhi Baat, No Bakwaas Ogilvy Hyderabad Badjaj Pulsar Silver Winners Vodafone "Zoozoos on your mobile Awards for o&m
News adds from o&m Tatasky adds Asian paints
Vodafone’s Zoozoo nerolac
official Advertising and Media Agency for the 50-over ICC Cricket World Cup Sakshi telugu news paper
Cadbury Dairy Milk Shubh Aarambh Ad Sprite " Seedhi Baat, No Bakwaas"
 
 
 
It takes a big idea to attract the attention of customers and get them to buy your Product. Unless your advertising contains A big idea, it will pass like a ship in the Night by DAVID OGILVY
G surya prathap rao by

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Advertisement
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ogilvy-mather

  • 1. Presented by g suryaprathap rao
  • 2.
  • 3. Digital advertising Television advertising Radio advertising Online advertising Physical advertising Press advertising Mobile billboard advertising In-store advertising Coffee cup advertising Types of advertising
  • 4.  
  • 5.  
  • 6.
  • 7. research Professional dicipline creativity Research for clients philosophy His philosophy
  • 8.  
  • 10.
  • 11. indian officess New delhi Kolkata Mumbai hyderabad
  • 12.  
  • 13.
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  • 16. SWOT Analysis STRENGTHS WEAKNESS BRAND EQUITY OLD SCHOOL CONCEPT OF ADVERTISING RURAL MARKETING CREATIVITY
  • 17. SWOT Analysis OPERTUNITIES THREATS High growth economic crisis Untapped areas like web Marketing tough competition
  • 18. Complaint by customers about worms in dairy milk chocolates a month before diwali Sales dropped by 30% in just 10 weeks Challenge was to restore confidence in key Stakeholders Set of media desk, leaflets and posters With contact numbers New purity sealed packaging testimonial Add on tv Case study
  • 19. Gold Winners Ogilvy India Vodafone "Zoozoos Ogilvy Delhi Coca-Cola Sprite "Seedhi Baat, No Bakwaas Ogilvy Hyderabad Badjaj Pulsar Silver Winners Vodafone "Zoozoos on your mobile Awards for o&m
  • 20. News adds from o&m Tatasky adds Asian paints
  • 22. official Advertising and Media Agency for the 50-over ICC Cricket World Cup Sakshi telugu news paper
  • 23. Cadbury Dairy Milk Shubh Aarambh Ad Sprite " Seedhi Baat, No Bakwaas"
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  • 27. It takes a big idea to attract the attention of customers and get them to buy your Product. Unless your advertising contains A big idea, it will pass like a ship in the Night by DAVID OGILVY
  • 28. G surya prathap rao by