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Who's your daddy?
1.
WHO’S YOUR DADDY?
2.
IS IT ADVERTISING?
3.
REACH + FREQUENCY
+ INTERRUPTION
4.
BIG BUDGETS
5.
HOT MODELS
6.
BABES, BABIES AND
ANIMALS
7.
EVERYONE IS SHOUTING
8.
SOMETIMES IT WORKS.
9.
WHO’S YOUR DADDY?
10.
IS IT YOUR
PRODUCT?
11.
IT’S SO F***EN
COOL
12.
EVERYONE WANTS YOU
13.
IF YOU BUILD
IT THEY WILL COME
14.
WHO’S YOUR DADDY?
15.
IS IT THE
COMMUNITY?
16.
BUY IT USE
IT BREAK IT FIX IT
17.
CONVERSATIONS
18.
STOP TALKING TO
YOURSELF
19.
“BUILD COMMUNITIES FOR ONLINE
BRANDS”
20.
WHO’S YOUR DADDY?
21.
YOUR AGENCY?
22.
HYPE CRAZED MEDIA
AFICIONADOS
23.
AND TECHNOLOGY OPPORTUNISTS?
24.
MEDIA AGENCIES?
25.
SOCIAL MEDIA STRATEGISTS?
26.
INTERACTIVE AGENCIES?
27.
BRAND AGENCIES?
28.
PUBLIC RELATIONS?
29.
THE NEWEST COOLEST
TECHNOLOGY?
30.
MARKET RESEARCH?
31.
FACE IT
32.
MARKETING MIGHT NOT
SAVE YOU
33.
TAKE A MOMENT
34.
AND START BREATHING
AGAIN
35.
COMMUNITIES DON’T
MEAN ANYTHING
36.
IF NO ONE
CARES ABOUT YOU.
37.
IF YOU DONT
DELIVER A GREAT EXPERIENCE
38.
NO ONE WILL
CARE ABOUT YOU.
39.
WHO CARES ABOUT
ADVERTISING
40.
IF YOUR PRODUCT
SUCKS
41.
IF YOUR BRAND
SUCKS.
42.
THINK OUTSIDE THE
MARKETING BOX
43.
AND GET RID
OF SENSELESS JARGON
44.
WHO’S YOUR DADDY?
45.
DO YOU CARE
ENOUGH
46.
FOR PEOPLE TO
CARE BACK?
47.
MAYBE MARKETING ISNT THE
RIGHT WORD ANYMORE
48.
PRODUCT PLACE PROMOTION
PRICE
49.
AND SPENDING LOTS
OF $
50.
LET ME TELL
YOU
51.
WHO YOUR DADDY
IS
52.
PEOPLE
53.
HUMANS
54.
FULL OF EMOTIONS
55.
AND DAILY REALITIES
56.
MOST DON’T FIT IN
YOUR PERSONA PROFILES
57.
PEOPLE YOU HARDLY
KNOW
58.
PEOPLE THAT PAY
FOR YOUR JOB
59.
PEOPLE THAT CREATE
AD INVENTORY
60.
AND TUNE OUT
WHEN YOUR ADS SUCK
61.
PEOPLE THAT LAUGH
62.
PEOPLE THAT BUY
YOUR STUFF
63.
OR DON’T
64.
PEOPLE THAT LOVE
YOU
65.
AND SOME THAT
DONT CARE.
66.
YOUR PRIORITY
67.
IS TO MAKE
THEM HAPPY
68.
OR AT LEAST
CARE ABOUT YOU.
69.
THEY CREATE VALUE
FOR YOU
70.
SO GIVE THEM
A REASON TO DO IT.
71.
REDEFINE MARKETING
72.
RELEVANCE DISTRIBUTION
QUALITY EXPERIENCE
73.
THERE ARE NO
QUICK SOLUTIONS
74.
THERE IS NO
RECIPE
75.
IT’S MUCH SIMPLER
76.
TRUST YOUR GUT
FEELING
77.
WHO’S YOUR DADDY?
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