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FROM DREAM TO SPECIFICATION TO
MVP
1
© Quickode Ltd. 2015
SOME NEW ENTREPRENEURS ACT LIKE THIS
2
© Quickode Ltd. 2015
4
FAIL FAST
LEARN QUICKLY
We at Quickode Believe
in lean startup methodology
© Quickode Ltd. 2015
5FROM DREAM TO PRODUCT SPEC TO MVP
In three steps
RESEARCH
.
Define the pain
Define the target market
Talk to people
Competition research
© Quickode Ltd. 2015
6FROM DREAM TO PRODUCT SPEC TO MVP
In three steps
MVP
.
Stick to the Core
Remember your marketing
plan and the target audience
WRITING PRODUCT SPEC
.
Flowcharts & use-case scenarios
Feature cards
Create storyboards
Test the storyboards on users
Fix storyboards
Talk to product experts
Design
© Quickode Ltd. 2015
7RESEARCH
The most important stage
DEFINE THE PRODUCT PURPOSE
How are you solving the pain?
What additional features are
needed?
DEFINE THE USER
User Profiles.
User Goals.
Tasks.
DEFINE THE PAIN
What is the problem you are
trying to solve?
Are people willing to pay to solve
this pain?
COMPETITORS
What are the competitors doing how is
our product different ?
What is our USP ?
WRITE
EVERYTHING
DOWN
© Quickode Ltd. 2015
9AT THE END OF THIS STAGE
PAIN
SOLUTION
USER
© Quickode Ltd. 2015
10PRODUCT SPECIFICATION
FLOWCHARTS
Define product
use-cases
FEATURE CARDS
List all
features you want
in the product
STORYBOARDS
Create storyboards
based on flowcharts
and features
TEST
Test the
storyboards
on users
EXPERTS
Talk to
product experts
© Quickode Ltd. 2015
11FLOWCHART
© Quickode Ltd. 2015
12WIREFRAMES
© Quickode Ltd. 2015
STORYBOARD 13
© Quickode Ltd. 2015
FROM PRODUCT SPEC TO MVP
14
© Quickode Ltd. 2015
FROM SPECIFICATION TO MINIMUM VIABLE PRODUCT (MVP)
CORE
MVP
VERSION 2.0
VERSION 3.0
15
© Quickode Ltd. 2015
ROAD TO SUCCESS
Marketing plan for “everyone”?
BLOGGERS
THE EARLY
ADOPTERS
THE TREND
SETTER
16
© Quickode Ltd. 2015
FAKE IT UNTIL YOU MAKE IT
17CONCIERGE MVP
© Quickode Ltd. 2015
PLAN MVP BASED ON CORE FEATURES
AND A SOLID MARKETING STRATEGY
18
© Quickode Ltd. 2015
FEEL FREE TO CONTACT US
QUICKODE ISRAEL
THE MALCHA TECHNOLOGY PARK
1 agudat sport hapoel, jerusalem
Israel
QUICKODE FRANCE
65, rue de Tocqueville 75017 Paris
France
http://bit.ly/quickodefacebook
www.quickode.com
+972 545 620 662
19
© Quickode Ltd. 2015

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Dream to spec mvp

  • 1.
  • 2. FROM DREAM TO SPECIFICATION TO MVP 1 © Quickode Ltd. 2015
  • 3. SOME NEW ENTREPRENEURS ACT LIKE THIS 2 © Quickode Ltd. 2015
  • 4.
  • 5. 4 FAIL FAST LEARN QUICKLY We at Quickode Believe in lean startup methodology © Quickode Ltd. 2015
  • 6. 5FROM DREAM TO PRODUCT SPEC TO MVP In three steps RESEARCH . Define the pain Define the target market Talk to people Competition research © Quickode Ltd. 2015
  • 7. 6FROM DREAM TO PRODUCT SPEC TO MVP In three steps MVP . Stick to the Core Remember your marketing plan and the target audience WRITING PRODUCT SPEC . Flowcharts & use-case scenarios Feature cards Create storyboards Test the storyboards on users Fix storyboards Talk to product experts Design © Quickode Ltd. 2015
  • 8. 7RESEARCH The most important stage DEFINE THE PRODUCT PURPOSE How are you solving the pain? What additional features are needed? DEFINE THE USER User Profiles. User Goals. Tasks. DEFINE THE PAIN What is the problem you are trying to solve? Are people willing to pay to solve this pain? COMPETITORS What are the competitors doing how is our product different ? What is our USP ? WRITE EVERYTHING DOWN © Quickode Ltd. 2015
  • 9.
  • 10. 9AT THE END OF THIS STAGE PAIN SOLUTION USER © Quickode Ltd. 2015
  • 11. 10PRODUCT SPECIFICATION FLOWCHARTS Define product use-cases FEATURE CARDS List all features you want in the product STORYBOARDS Create storyboards based on flowcharts and features TEST Test the storyboards on users EXPERTS Talk to product experts © Quickode Ltd. 2015
  • 15. FROM PRODUCT SPEC TO MVP 14 © Quickode Ltd. 2015
  • 16. FROM SPECIFICATION TO MINIMUM VIABLE PRODUCT (MVP) CORE MVP VERSION 2.0 VERSION 3.0 15 © Quickode Ltd. 2015
  • 17.
  • 18. ROAD TO SUCCESS Marketing plan for “everyone”? BLOGGERS THE EARLY ADOPTERS THE TREND SETTER 16 © Quickode Ltd. 2015
  • 19. FAKE IT UNTIL YOU MAKE IT 17CONCIERGE MVP © Quickode Ltd. 2015
  • 20. PLAN MVP BASED ON CORE FEATURES AND A SOLID MARKETING STRATEGY 18 © Quickode Ltd. 2015
  • 21. FEEL FREE TO CONTACT US QUICKODE ISRAEL THE MALCHA TECHNOLOGY PARK 1 agudat sport hapoel, jerusalem Israel QUICKODE FRANCE 65, rue de Tocqueville 75017 Paris France http://bit.ly/quickodefacebook www.quickode.com +972 545 620 662 19 © Quickode Ltd. 2015