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STATE OF THE
FINANCIAL BLOGOSPHERE
         2012
ABOUT US

                GREG GO
                Chief Technologist


                ASHLEY JACOBS
                Commu...
WISE1000 RANKINGS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WISE1000 NEWSLETTER




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
AGENDA
Bloggers
Readers
Topics
Social Media
                                            ACTIONABLE
Best Practices
        ...
DON’T TAKE NOTES
SLIDES



VIDEO




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A
   “FINANCIAL” BLOGGER?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A BLOG?




                                            Merriam-Webster Dictionary




STATE OF FINANCIAL BLOGOSPH...
WHAT IS A BLOG?




                                            Merriam-Webster Dictionary




STATE OF FINANCIAL BLOGOSPH...
EVERYONE HAS A BLOG




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
COMPANY BLOGS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
FREELANCING




  MIRANDA MARQUIT                           …and more!

STATE OF FINANCIAL BLOGOSPHERE – FINCON12
VLOGGER




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #1
YOUR BRAND
NOT YOUR WEBSITE


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
FINANCIAL BLOGS
                BY THE NUMBERS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
LINKING DOMAINS
ALL BLOGS                                   TOP 100
Median: 593                                 Median: 7,...
LINKING DOMAINS
ALL BLOGS                                   TOP 100
Median: 593                                 Median: 7,...
ALEXA
ALL BLOGS                                   TOP 100
Median: 795,531                             Median: 90,411
Avera...
PAGE VIEWS PER MONTH
ALL BLOGS                                   TOP 100
Median: 2,601                               Media...
RSS SUBSCRIBERS
ALL BLOGS                                   TOP 100
Median: 639                                 Median: 5,...
FACEBOOK PAGE LIKES
ALL BLOGS                                   TOP 100
Median: 260                                 Median...
TWITTER FOLLOWERS
ALL BLOGS                                   TOP 100
Median: 925                                 Median: ...
KLOUT SCORE
ALL BLOGS                                   TOP 100
Median: 40                                  Median: 53
Ave...
WHAT READERS WANT




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
UNEMPLOYMENT




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
LOSS OF MID-WAGE JOBS
                                            LOW-WAGE JOBS



                                       ...
“FINANCIAL” TOPICS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TOPICS BY FINANCIAL
BLOG                     0           100    200   300   400


   Financial Advice
   Frugality
   Inve...
EXPECTED TOPICS
                      0              100    200   300   400




   Financial Advice

   Frugality

   Inve...
TOPICS WITH
OPPORTUNITY           0       5         10   15   20   25   30   35




   Faith & Finances

   Women & Financ...
TAKEAWAY #2
YOU CAN WRITE
ABOUT ANYTHING
Finances touch every part of
our readers‟ lives.



STATE OF FINANCIAL BLOGOSPHER...
BROWSER SHARE
                        4 0                 8/2011 – 8/2012
                                            STAT...
CHROME IS TOP
BROWSER
    4 5                                            Chrome overtakes IE as
    4 0                   ...
SMARTPHONE USAGE %
60

       SOURCE: GOOGLE INSIGHTS
50

                                            Over HALF the
40
   ...
TABLET USAGE %
18


16     SOURCE: GOOGLE INSIGHTS


14
                                            1 in every 7 users
12
...
MOBILE vs PC VISITORS
                                                                16
                                 ...
TAKEAWAY #3
THE SMALL SCREEN
IS BACK IN FORCE


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
SOCIAL NETWORKING




                                            SOURCE: COMSCORE

STATE OF FINANCIAL BLOGOSPHERE – FINCO...
What are the Social Media
    Options for Bloggers?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Well-Known Outlets




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Non-Traditional Outlet




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Most Popular




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Stats: Based on the Wise1000
  • 79% of blogs use Twitter
     – Average Number of Followers: 2,810
     – Average Number ...
Facebook is Underused


                                                        Twitter
                                  ...
Twitter: Stats and
         Patterns of the Top 50
             Twitter Titans



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Twitter Titans Breakdown

                                            29 are
                                      ...
What are the Top Twitter
 Deals & Coupons Bloggers
          Doing?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Two Strategies:




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Top Twitter
 Personal Finance Bloggers
          Doing?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.

 2. Interact with
    followers.




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.

 2. Interact with
    followers.

 3. Get personal.




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Unexpected Findings for
     the Top 50 Twitter Titans
• 6 haven’t tweeted in the last 2 months.

• Pretty even split betw...
THE OATMEAL


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook: Stats and
         Patterns of the Top 50
            Facebook Titans



STATE OF FINANCIAL BLOGOSPHERE – FINCON...
Top 50 Facebook Titans Breakdown

                                            14 Are
• The Top 19 Facebook                ...
What are Deals & Coupons
      Bloggers Doing
        Differently?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Making it Personal




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Strategies are Both
  PF Bloggers and Deals &
  Coupons Bloggers Using?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Sharing Content




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Interacting with Followers




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Added Sharing




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Other Strategies are
  the Top PF Bloggers Using
        on Facebook?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
A New Level of Asking Questions




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Giveaways




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Overall Social Media
      Strategies from the Heavy
        Hitters: Wise1000 Top
      Bloggers on What TO Do



STATE O...
“Hold occasional gift card giveaways - the
    reader can qualify to win by liking and
    answering a question about pers...
“The more you get personal and have FUN
  on Twitter and other social media channels,
     the more you‟ll „connect‟ with ...
“My only real strategy is to personally
   and manually post updates.” -Jeremy
                   Vohwinkle, Generation X ...
"We work to reach
out and support other
key influencers in the
savings and financial
 blogosphere.” -Teresa
    Mullins, G...
“Asking open ended questions has been
  the single best way to get people to
chime in on Facebook and Twitter.” -David
   ...
“Hosting events like
a weekly Tweetchat
  is a great way to
 engage followers
and get a discussion
 going!” -Will Chen, Wi...
Wise1000 Top Bloggers on
     What NOT To Do



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“The worst strategy for me was having my twitter
feed duplicated on my facebook status updates
since I only used my person...
“We initially failed to realize the importance
   of Facebook in the marketing of our small
       business.” -Andrew Schr...
TAKEAWAY #4
       Create and Use Your
         Facebook Page


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Don’t Be
         Boring

                                       J.
Money, Budgets Are Sexy



            David Weliver, ...
What about Emails/Newsletters?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“I have an email newsletter that ends up being one
     of the more „social‟ outlets on my site. It‟s
      practically th...
Others Agree!

• “My email list is still • “I follow a few
  my best way of             people that send
  communicating  ...
So What’s the Bottom Line?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
-J. Money, Budgets Are Sexy




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #5
ENGAGEMENT IS KEY




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THIS YEAR,
             OUR COMMUNITY...




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...HAD BABIES
                                            GOOD FINANCIAL
                                            CENTS...
...BOUGHT OR BUILT
HOMES
                                            BUDGETING IN THE FUN STUFF




STATE OF FINANCIAL BLO...
...MADE FEATURE MOVIES




     ADAM BAKER
     MAN VS DEBT




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...PUBLISHED BOOKS




TODD TRESIDDER
FINANCIAL MENTOR




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...CONSULTED THE
PRESIDENT
                              DAVID NING




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...QUIT OUR DAY JOBS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...CONNECTED IN PERSON
THANKS TO
FINCON LOCAL MEETUPS
AROUND THE COUNTRY




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
QUESTIONS?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THANK YOU!




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
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The Official State of the Financial Blogosphere - Gregory Go and Ashley Jacobs

  1. 1. STATE OF THE FINANCIAL BLOGOSPHERE 2012
  2. 2. ABOUT US GREG GO Chief Technologist ASHLEY JACOBS Community & Social Media Maven STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  3. 3. WISE1000 RANKINGS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  4. 4. WISE1000 NEWSLETTER STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  5. 5. AGENDA Bloggers Readers Topics Social Media ACTIONABLE Best Practices TAKEAWAYS Community STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  6. 6. DON’T TAKE NOTES SLIDES VIDEO STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  7. 7. WHAT IS A “FINANCIAL” BLOGGER? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  8. 8. WHAT IS A BLOG? Merriam-Webster Dictionary STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  9. 9. WHAT IS A BLOG? Merriam-Webster Dictionary STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  10. 10. EVERYONE HAS A BLOG STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  11. 11. COMPANY BLOGS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  12. 12. FREELANCING MIRANDA MARQUIT …and more! STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  13. 13. VLOGGER STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  14. 14. TAKEAWAY #1 YOUR BRAND NOT YOUR WEBSITE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  15. 15. FINANCIAL BLOGS BY THE NUMBERS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  16. 16. LINKING DOMAINS ALL BLOGS TOP 100 Median: 593 Median: 7,572 Average: 2,410 Average: 10,530 Highest: 139,210 Highest: 139,210 Lowest: 1 Lowest: 705 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  17. 17. LINKING DOMAINS ALL BLOGS TOP 100 Median: 593 Median: 7,572 Average: 2,410 Average: 10,530 Highest: 139,210 Highest: 139,210 Lowest: 1 Lowest: 705 Better than half the sphere. As good as a Top 100 blog. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  18. 18. ALEXA ALL BLOGS TOP 100 Median: 795,531 Median: 90,411 Average: 3,277,673 Average: 106,885 Highest: 11 Highest: 11 Lowest: 25,665,064 Lowest: 770,920 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  19. 19. PAGE VIEWS PER MONTH ALL BLOGS TOP 100 Median: 2,601 Median: 37,158 Average: 28,413 Average: 120,844 Highest: 1,891,584 Highest: 1,891,584 Lowest: 39 Lowest: 1,405 FROM COMPETE. ABOUT 3X LOWER VERSUS DIRECTLY MEASURED. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  20. 20. RSS SUBSCRIBERS ALL BLOGS TOP 100 Median: 639 Median: 5,151 Average: 3,374 Average: 11,701 Highest: 114,284 Highest: 114,284 Lowest: 1 Lowest: 42 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  21. 21. FACEBOOK PAGE LIKES ALL BLOGS TOP 100 Median: 260 Median: 3,939 Average: 6,778 Average: 24,873 Highest: 862,662 Highest: 862,662 Lowest: 1 Lowest: 47 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  22. 22. TWITTER FOLLOWERS ALL BLOGS TOP 100 Median: 925 Median: 5,403 Average: 2,810 Average: 10,343 Highest: 123,970 Highest: 123,970 Lowest: 1 Lowest: 517 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  23. 23. KLOUT SCORE ALL BLOGS TOP 100 Median: 40 Median: 53 Average: 36 Average: 54 Highest: 79 Highest: 79 Lowest: 1 Lowest: 32 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  24. 24. WHAT READERS WANT STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  25. 25. UNEMPLOYMENT STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  26. 26. LOSS OF MID-WAGE JOBS LOW-WAGE JOBS HIGH-WAGE MID-WAGE SOURCE: THE ATLANTIC STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  27. 27. “FINANCIAL” TOPICS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  28. 28. TOPICS BY FINANCIAL BLOG 0 100 200 300 400 Financial Advice Frugality Investing Personal Journey Debt Consumer Family Finance Deals & Coupons Credit Cards News Career / Job Retirement Simple Living College Banking Faith & Finances Women & Finances Small Business Taxes Food Real Estate Insurance Green / Environment Travel Fashion STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  29. 29. EXPECTED TOPICS 0 100 200 300 400 Financial Advice Frugality Investing Personal Journey Debt Consumer Family Finance Deals & Coupons Credit Cards News STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  30. 30. TOPICS WITH OPPORTUNITY 0 5 10 15 20 25 30 35 Faith & Finances Women & Finances Small Business Taxes Food Real Estate Insurance Green Travel Fashion STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  31. 31. TAKEAWAY #2 YOU CAN WRITE ABOUT ANYTHING Finances touch every part of our readers‟ lives. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  32. 32. BROWSER SHARE 4 0 8/2011 – 8/2012 STATCOUNTER.COM 3 5 3 0 Internet Explorer 2 5 Chrome Firefox 2 0 Safari 1 5 Opera Other 1 0 5 0 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  33. 33. CHROME IS TOP BROWSER 4 5 Chrome overtakes IE as 4 0 top browser in May 2012. 3 5 3 0 2 5 2 0 1 5 Internet Explorer 1 0 Chrom e 8/2011 – 8/2012 5 Firefox STATCOUNTER.COM 0 Q 1 Q 2 Q 3 Q4 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  34. 34. SMARTPHONE USAGE % 60 SOURCE: GOOGLE INSIGHTS 50 Over HALF the 40 population 30 will be using 20 smartphones by end of the year. 10 0 Feb-11 Oct-11 Jan-12 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  35. 35. TABLET USAGE % 18 16 SOURCE: GOOGLE INSIGHTS 14 1 in every 7 users 12 use a tablet to 10 browse Internet. 8 6 4 2 0 Feb-11 Oct-11 Jan-12 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  36. 36. MOBILE vs PC VISITORS 16 SOURCE: STATCOUNTER 14 12 10 Mobile Visitor % 8 6 Mobile website 4 visitors are 2 doubling every year. 0 2009 2010 2011 2012 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  37. 37. TAKEAWAY #3 THE SMALL SCREEN IS BACK IN FORCE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  38. 38. SOCIAL NETWORKING SOURCE: COMSCORE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  39. 39. What are the Social Media Options for Bloggers? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  40. 40. Well-Known Outlets STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  41. 41. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  42. 42. Non-Traditional Outlet STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  43. 43. Most Popular STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  44. 44. Stats: Based on the Wise1000 • 79% of blogs use Twitter – Average Number of Followers: 2,810 – Average Number Following: 1,360 • 53% have a Facebook – Average Likes: 6,778 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  45. 45. Facebook is Underused Twitter Facebook Usage Followers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  46. 46. Twitter: Stats and Patterns of the Top 50 Twitter Titans STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  47. 47. Top 50 Twitter Titans Breakdown 29 are PF Blogs • Top 5 are Deals & Coupons Blogs 21 are Deals & Coupons Blogs STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  48. 48. What are the Top Twitter Deals & Coupons Bloggers Doing? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  49. 49. Two Strategies: STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  50. 50. What are the Top Twitter Personal Finance Bloggers Doing? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  51. 51. 1. Share articles. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  52. 52. 1. Share articles. 2. Interact with followers. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  53. 53. 1. Share articles. 2. Interact with followers. 3. Get personal. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  54. 54. Unexpected Findings for the Top 50 Twitter Titans • 6 haven’t tweeted in the last 2 months. • Pretty even split between tweeting a lot and tweeting a little. • Only 11 employ a follow back strategy. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  55. 55. THE OATMEAL STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  56. 56. Facebook: Stats and Patterns of the Top 50 Facebook Titans STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  57. 57. Top 50 Facebook Titans Breakdown 14 Are • The Top 19 Facebook PF Blogs Titans are Deals & Coupons Blogs 36 Are Deals & Coupons Blogs STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  58. 58. What are Deals & Coupons Bloggers Doing Differently? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  59. 59. Making it Personal STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  60. 60. What Strategies are Both PF Bloggers and Deals & Coupons Bloggers Using? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  61. 61. Sharing Content STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  62. 62. Interacting with Followers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  63. 63. Added Sharing STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  64. 64. What Other Strategies are the Top PF Bloggers Using on Facebook? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  65. 65. A New Level of Asking Questions STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  66. 66. Giveaways STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  67. 67. Overall Social Media Strategies from the Heavy Hitters: Wise1000 Top Bloggers on What TO Do STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  68. 68. “Hold occasional gift card giveaways - the reader can qualify to win by liking and answering a question about personal finance.” -Andrew Schrage, Money Crashers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  69. 69. “The more you get personal and have FUN on Twitter and other social media channels, the more you‟ll „connect‟ with people.” -J. Money, Budgets Are Sexy STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  70. 70. “My only real strategy is to personally and manually post updates.” -Jeremy Vohwinkle, Generation X Finance STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  71. 71. "We work to reach out and support other key influencers in the savings and financial blogosphere.” -Teresa Mullins, Get Rich Slowly STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  72. 72. “Asking open ended questions has been the single best way to get people to chime in on Facebook and Twitter.” -David Weliver, Money Under 30 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  73. 73. “Hosting events like a weekly Tweetchat is a great way to engage followers and get a discussion going!” -Will Chen, Wise Bread STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  74. 74. Wise1000 Top Bloggers on What NOT To Do STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  75. 75. “The worst strategy for me was having my twitter feed duplicated on my facebook status updates since I only used my personal facebook account as a personal tool.” -David Ning, MoneyNing STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  76. 76. “We initially failed to realize the importance of Facebook in the marketing of our small business.” -Andrew Schrage, Money Crashers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  77. 77. TAKEAWAY #4 Create and Use Your Facebook Page STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  78. 78. Don’t Be Boring J. Money, Budgets Are Sexy David Weliver, Money Under 30 GEEK AND POKE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  79. 79. What about Emails/Newsletters? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  80. 80. “I have an email newsletter that ends up being one of the more „social‟ outlets on my site. It‟s practically the most social thing I do for MoneyNing!” -David Ning, MoneyNing STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  81. 81. Others Agree! • “My email list is still • “I follow a few my best way of people that send communicating out really good with my readers.” - weekly email David Weliver, Money Under newsletters.” -Ben 30 Edwards, Money Smart Life STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  82. 82. So What’s the Bottom Line? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  83. 83. -J. Money, Budgets Are Sexy STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  84. 84. TAKEAWAY #5 ENGAGEMENT IS KEY STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  85. 85. THIS YEAR, OUR COMMUNITY... STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  86. 86. ...HAD BABIES GOOD FINANCIAL CENTS BUDGETS ARE SEXY WISE BREAD SQUAWKFOX STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  87. 87. ...BOUGHT OR BUILT HOMES BUDGETING IN THE FUN STUFF STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  88. 88. ...MADE FEATURE MOVIES ADAM BAKER MAN VS DEBT STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  89. 89. ...PUBLISHED BOOKS TODD TRESIDDER FINANCIAL MENTOR STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  90. 90. ...CONSULTED THE PRESIDENT DAVID NING STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  91. 91. ...QUIT OUR DAY JOBS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  92. 92. ...CONNECTED IN PERSON THANKS TO FINCON LOCAL MEETUPS AROUND THE COUNTRY STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  93. 93. QUESTIONS? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  94. 94. THANK YOU! STATE OF FINANCIAL BLOGOSPHERE – FINCON12

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