SlideShare uma empresa Scribd logo
1 de 44
Baixar para ler offline
2009 SOCIAL TRENDS Marketing, Communication, Media, Creation, design  Crédit photo : Vincent Debanne
WHO IS pourquoi tu cours ? THE 4 MAJOR SOCIAL TRENDS !
WHO IS pourquoi tu cours ?
Let’s have a look at pourquoi tu cours through google
 
2.0 strategic planning : ask the experts !
2.0 strategic planning for a digital world
Our clients : Orange labs
Our clients : Casino
We help brands adopt  2 .0 Our clients :  idtgv
Our clients :  crédit coopératif
PSST, a 60 000 professionals plateform + newsletter PSST = courts circuits + les apéros du jeudi + le vide poches
Courts circuits : think tank Courts circuits, think tank w/ 700 professionals
Les apéros du jeudi  monthly events Les aperos du jeudi, monthly 400 people events
7 blogs : innovation, marketing, communication, media, international Le vide poches, 7 blogs
7 blogs : innovation, marketing, communication, media, international Contagious ideas …our international blog.
blogs pourquoi tu cours, 8 rue Myrha, 75018 PARIS
4 MAJORS TRENDS 4 major phenomenons Self accomplishment Interactive identity The networks The autonomy
[object Object],1st phenomenon Self Accomplishment
I n a time of traditional points of reference  collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us.  The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is - self thinking but not self compliance - self projection, in a creative way - being coherent in all life’s aspects The new ethic values are on their way to integration
Recentring on oneself  (while connected to the world) Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us » Hiving, major trend in interior design
The need for doing things « Doing things » in order to learn  and gain autonomy Actology, DIY guides for doing things
Wall e : ecology and human emotions  Awakening conscience Becoming aware of interdependence and life specific needs : towards a responsible and spiritual development
[object Object],second phenomenon Interactive Identity
-  A new way of relating to ourselves Empowerment : never  before have we been so free to  choose WHO we want to be, WHAT we want to do, and  being able to do it with WHOM we want. - A new relation with Time Instantaneity  : we are  instantly in the moment, engaged  in the present action -  A new sense of space Hypermobility =  more physical mobility and mental  projection The new means of communication enable us to live our life the way we want: from  “ consumer 2.0” to active identity
Open Identity Presenting oneself in words and images and opening up conversations (not using an avatar). Seth Godin’s blog : a blog to talk about  marketing, respect, and the ways ideas spread
Co-constructed Personal Identity Identity is being edited live, on line, with others t  emmanuel vivier personal Facebook page is a space he shares with other people
Active Identity Being able to instantly share what you are doing with the people around you :  Activity as a Social Signal Twitter.  the micro-blogging that allows you to keep informed all those who wish of your activities.
Augmented Identity The material and immaterial overlap. Reality and virtuality get together, synchronizing and mixing each other. The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No need to own music.
[object Object],The 3rd phenomenon Networking
The 3rd phenomenon The network: new sense of proximity and distance  Source: semio factory personal proximity+ geographic proximity+ geographic proximity+ CLOSE ONES COUSINS DISTANT ONES STRANGERS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The network: new sense of proximity and distance
People like us A new category of people considered as « close ones ». The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries
Activation Networks We can identify people who are useful at a certain moment, by their tags  A new application « fav mapper » allows connections between us and people like us using specific interest tags.
Interpersonal Networks People are more or less distant, according to their information exchanges Relations between members of a twitter network, over a few weeks Source:mp6
The Influence nodes It is important to analyze who is at the network  junctions and facilitating the information spread The information spreading network of two candidates for the American Presidency  Source:mp6
- Shared activity spaces - Action communities - Open access - Geolocalisation - Technological automation 4th phenomenon Collective automation: ,[object Object]
Each person belongs to several communities but is  only engaged in one  action at on given moment and  place. This is where the notion of action community is  coming from: a community engaged in the same  action, with the same vision and direction The challenge for these : becoming more autonomous. the 4th phenomenon Groups of people acting as action communities
Shared activity spaces An activity space is a platform where a group or virtual communities sharing common interests or joint activities can access Google open office
Action communities Taking control of our life in a responsible and collaborative manner … American express open forum
Open access   Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared Wall street journal community
Geolocalization  Interaction in the real world facilitated  Peuplade, un des premiers  sites à favoriser le passage  au réel gr âce à la  géolocalisation.
[object Object],[object Object],ZIPCAR provides automated sharing
 

Mais conteúdo relacionado

Destaque

479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2
479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2
479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2Ene Elena
 
Presentation for App Developers
Presentation for App DevelopersPresentation for App Developers
Presentation for App DevelopersMahesh Amarasiri
 
Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11
Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11
Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11Delivering Happiness
 
Torta cocco nutella
Torta cocco nutellaTorta cocco nutella
Torta cocco nutellabaietti1999
 
Bolero de ravel flauta
Bolero de ravel flautaBolero de ravel flauta
Bolero de ravel flautaGlaucos Luis
 
Sopa de letras en excel 2
Sopa de letras en excel 2Sopa de letras en excel 2
Sopa de letras en excel 2trejos123
 
Company Profile 2016
Company Profile 2016Company Profile 2016
Company Profile 2016Jane Qi
 
Visual effects for home and personal care.
Visual effects for home and personal care.Visual effects for home and personal care.
Visual effects for home and personal care.Umang Budhraja
 
Luxury Men's Market - Where should you be?
Luxury Men's Market - Where should you be?Luxury Men's Market - Where should you be?
Luxury Men's Market - Where should you be?Yasha Chandra
 
Capitulo 2 networking
Capitulo 2 networkingCapitulo 2 networking
Capitulo 2 networkingmariye-18
 
ASSE - The Sustainability Professional, Taking EHS To The Next Level
ASSE - The Sustainability Professional, Taking EHS To The Next LevelASSE - The Sustainability Professional, Taking EHS To The Next Level
ASSE - The Sustainability Professional, Taking EHS To The Next LevelHector Rodriguez
 
Market Research, An Introduction
Market Research, An IntroductionMarket Research, An Introduction
Market Research, An IntroductionRoy Hayward
 

Destaque (15)

Page 56
Page 56Page 56
Page 56
 
Demandas de ray velasquez juarez
Demandas de ray velasquez juarezDemandas de ray velasquez juarez
Demandas de ray velasquez juarez
 
479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2
479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2
479 de-pilde-duhovnicesti-crestin-ortodoxe-pentru-minte-inima-si-suflet-2
 
Presentation for App Developers
Presentation for App DevelopersPresentation for App Developers
Presentation for App Developers
 
Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11
Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11
Delivering Happiness - Whole Foods Market Tribal Gathering - 2.26.11
 
Torta cocco nutella
Torta cocco nutellaTorta cocco nutella
Torta cocco nutella
 
Bolero de ravel flauta
Bolero de ravel flautaBolero de ravel flauta
Bolero de ravel flauta
 
Sopa de letras en excel 2
Sopa de letras en excel 2Sopa de letras en excel 2
Sopa de letras en excel 2
 
Encuesta de Satisfacción de los usuarios adultos del CS Fuensanta 2011 2014
Encuesta de Satisfacción de los usuarios adultos del CS Fuensanta 2011 2014Encuesta de Satisfacción de los usuarios adultos del CS Fuensanta 2011 2014
Encuesta de Satisfacción de los usuarios adultos del CS Fuensanta 2011 2014
 
Company Profile 2016
Company Profile 2016Company Profile 2016
Company Profile 2016
 
Visual effects for home and personal care.
Visual effects for home and personal care.Visual effects for home and personal care.
Visual effects for home and personal care.
 
Luxury Men's Market - Where should you be?
Luxury Men's Market - Where should you be?Luxury Men's Market - Where should you be?
Luxury Men's Market - Where should you be?
 
Capitulo 2 networking
Capitulo 2 networkingCapitulo 2 networking
Capitulo 2 networking
 
ASSE - The Sustainability Professional, Taking EHS To The Next Level
ASSE - The Sustainability Professional, Taking EHS To The Next LevelASSE - The Sustainability Professional, Taking EHS To The Next Level
ASSE - The Sustainability Professional, Taking EHS To The Next Level
 
Market Research, An Introduction
Market Research, An IntroductionMarket Research, An Introduction
Market Research, An Introduction
 

Semelhante a Tendances 2009 Marketing, Communication, Media, Creation, design, web 2.0. Version complete avec les strategies relationnelles innovantes

Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)Christina Wodtke
 
From Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social MediaFrom Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social MediaNewMediaMK
 
Web Science Session 2: Social Media
Web Science Session 2: Social MediaWeb Science Session 2: Social Media
Web Science Session 2: Social MediaStefanie Panke
 
mpm17: class 1, introduction to web 2.0
mpm17: class 1, introduction to web 2.0mpm17: class 1, introduction to web 2.0
mpm17: class 1, introduction to web 2.0alex bal
 
Transformed media landscape - and how we can make best use of it
Transformed media landscape - and how we can make best use of itTransformed media landscape - and how we can make best use of it
Transformed media landscape - and how we can make best use of itcentrumcyfrowe
 
#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014Noemi Salantiu
 
Positive And Negative Effects On Social Media
Positive And Negative Effects On Social MediaPositive And Negative Effects On Social Media
Positive And Negative Effects On Social MediaAimee Brown
 
The Symbolic Convergence Theory Rhetorical Analysis
The Symbolic Convergence Theory Rhetorical AnalysisThe Symbolic Convergence Theory Rhetorical Analysis
The Symbolic Convergence Theory Rhetorical AnalysisCrystal Alvarez
 
Dm8106 Class2
Dm8106 Class2Dm8106 Class2
Dm8106 Class2alex bal
 
Dm8106 Class2
Dm8106 Class2Dm8106 Class2
Dm8106 Class2alex bal
 
The Importance Of A Virtual Community
The Importance Of A Virtual CommunityThe Importance Of A Virtual Community
The Importance Of A Virtual CommunityAlana Cartwright
 
Community Building - Burdastyle
Community Building - BurdastyleCommunity Building - Burdastyle
Community Building - BurdastyleKristel Coolen
 
2015 j. claramonte not just ocw's and moo_cs
2015 j. claramonte not just ocw's and moo_cs2015 j. claramonte not just ocw's and moo_cs
2015 j. claramonte not just ocw's and moo_csEADTU
 
EdgeRyders in Bucharest: Building communities to build our better future
EdgeRyders in Bucharest: Building communities to build our better futureEdgeRyders in Bucharest: Building communities to build our better future
EdgeRyders in Bucharest: Building communities to build our better futureNoemi Salantiu
 
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewEms - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewLindsayEms
 
A Virtual Community By Rene Lysloff
A Virtual Community By Rene LysloffA Virtual Community By Rene Lysloff
A Virtual Community By Rene LysloffAmanda Detwiler
 

Semelhante a Tendances 2009 Marketing, Communication, Media, Creation, design, web 2.0. Version complete avec les strategies relationnelles innovantes (20)

Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)
 
Stewarding Edgeryders
Stewarding EdgerydersStewarding Edgeryders
Stewarding Edgeryders
 
From Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social MediaFrom Social Media to Human Media @ Glocal: Inside Social Media
From Social Media to Human Media @ Glocal: Inside Social Media
 
Web Science Session 2: Social Media
Web Science Session 2: Social MediaWeb Science Session 2: Social Media
Web Science Session 2: Social Media
 
mpm17: class 1, introduction to web 2.0
mpm17: class 1, introduction to web 2.0mpm17: class 1, introduction to web 2.0
mpm17: class 1, introduction to web 2.0
 
Transformed media landscape - and how we can make best use of it
Transformed media landscape - and how we can make best use of itTransformed media landscape - and how we can make best use of it
Transformed media landscape - and how we can make best use of it
 
#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014
 
Positive And Negative Effects On Social Media
Positive And Negative Effects On Social MediaPositive And Negative Effects On Social Media
Positive And Negative Effects On Social Media
 
The Symbolic Convergence Theory Rhetorical Analysis
The Symbolic Convergence Theory Rhetorical AnalysisThe Symbolic Convergence Theory Rhetorical Analysis
The Symbolic Convergence Theory Rhetorical Analysis
 
Dm8106 Class2
Dm8106 Class2Dm8106 Class2
Dm8106 Class2
 
Contact deckv2 suresh
Contact deckv2 sureshContact deckv2 suresh
Contact deckv2 suresh
 
E revolution summary
E revolution summaryE revolution summary
E revolution summary
 
Dm8106 Class2
Dm8106 Class2Dm8106 Class2
Dm8106 Class2
 
The Importance Of A Virtual Community
The Importance Of A Virtual CommunityThe Importance Of A Virtual Community
The Importance Of A Virtual Community
 
Community Building - Burdastyle
Community Building - BurdastyleCommunity Building - Burdastyle
Community Building - Burdastyle
 
2015 j. claramonte not just ocw's and moo_cs
2015 j. claramonte not just ocw's and moo_cs2015 j. claramonte not just ocw's and moo_cs
2015 j. claramonte not just ocw's and moo_cs
 
EdgeRyders in Bucharest: Building communities to build our better future
EdgeRyders in Bucharest: Building communities to build our better futureEdgeRyders in Bucharest: Building communities to build our better future
EdgeRyders in Bucharest: Building communities to build our better future
 
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewEms - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam Review
 
Social media-advice-wp
Social media-advice-wpSocial media-advice-wp
Social media-advice-wp
 
A Virtual Community By Rene Lysloff
A Virtual Community By Rene LysloffA Virtual Community By Rene Lysloff
A Virtual Community By Rene Lysloff
 

Mais de PSST (opinions et tendances 2.0) par jeremy dumont

Mais de PSST (opinions et tendances 2.0) par jeremy dumont (20)

Disruption dans le marché du disque par Laurent Bonnet, mymajorcompany
Disruption dans le marché du disque par Laurent Bonnet, mymajorcompanyDisruption dans le marché du disque par Laurent Bonnet, mymajorcompany
Disruption dans le marché du disque par Laurent Bonnet, mymajorcompany
 
Les tendances du brand content video 2015 pour la conférence des trophées de ...
Les tendances du brand content video 2015 pour la conférence des trophées de ...Les tendances du brand content video 2015 pour la conférence des trophées de ...
Les tendances du brand content video 2015 pour la conférence des trophées de ...
 
L’effet Papayon d'Oasis par Benjamin Taïeb Directeur Associé chez Marcel
L’effet Papayon d'Oasis par Benjamin Taïeb Directeur Associé chez MarcelL’effet Papayon d'Oasis par Benjamin Taïeb Directeur Associé chez Marcel
L’effet Papayon d'Oasis par Benjamin Taïeb Directeur Associé chez Marcel
 
#onsefaitunfilm avec Legrand par Maxime Madrières responsable de la création ...
#onsefaitunfilm avec Legrand par Maxime Madrières responsable de la création ...#onsefaitunfilm avec Legrand par Maxime Madrières responsable de la création ...
#onsefaitunfilm avec Legrand par Maxime Madrières responsable de la création ...
 
Study case optic 2000 : Pas froid aux yeux par Marjorie Guedj Directrice comm...
Study case optic 2000 : Pas froid aux yeux par Marjorie Guedj Directrice comm...Study case optic 2000 : Pas froid aux yeux par Marjorie Guedj Directrice comm...
Study case optic 2000 : Pas froid aux yeux par Marjorie Guedj Directrice comm...
 
Assassin’s Creed Unity pour Ubisoft par Alex Pasini directeur du planning str...
Assassin’s Creed Unity pour Ubisoft par Alex Pasini directeur du planning str...Assassin’s Creed Unity pour Ubisoft par Alex Pasini directeur du planning str...
Assassin’s Creed Unity pour Ubisoft par Alex Pasini directeur du planning str...
 
TENDANCES BRAND CONTENT 2015 : Don’t skip the ad de NRJ Mobile par Anas Nadif...
TENDANCES BRAND CONTENT 2015 : Don’t skip the ad de NRJ Mobile par Anas Nadif...TENDANCES BRAND CONTENT 2015 : Don’t skip the ad de NRJ Mobile par Anas Nadif...
TENDANCES BRAND CONTENT 2015 : Don’t skip the ad de NRJ Mobile par Anas Nadif...
 
TENDANCES BRAND CONTENT 2015 : Just Dance présenté par Alban Dechelotte de Co...
TENDANCES BRAND CONTENT 2015 : Just Dance présenté par Alban Dechelotte de Co...TENDANCES BRAND CONTENT 2015 : Just Dance présenté par Alban Dechelotte de Co...
TENDANCES BRAND CONTENT 2015 : Just Dance présenté par Alban Dechelotte de Co...
 
PARIS 2.0. Etude sur 14 campagnes de branded entertainment françaises par HYP...
PARIS 2.0. Etude sur 14 campagnes de branded entertainment françaises par HYP...PARIS 2.0. Etude sur 14 campagnes de branded entertainment françaises par HYP...
PARIS 2.0. Etude sur 14 campagnes de branded entertainment françaises par HYP...
 
Paris 2.0 : " single air by CELIO " Nathanael Rouas directeur de 5dumat
Paris 2.0 : " single air by CELIO " Nathanael Rouas directeur de 5dumatParis 2.0 : " single air by CELIO " Nathanael Rouas directeur de 5dumat
Paris 2.0 : " single air by CELIO " Nathanael Rouas directeur de 5dumat
 
Paris 2.0 "SERIAL PARIEURS " Gildas Launay, publicis modem et Kuider Akani Di...
Paris 2.0 "SERIAL PARIEURS " Gildas Launay, publicis modem et Kuider Akani Di...Paris 2.0 "SERIAL PARIEURS " Gildas Launay, publicis modem et Kuider Akani Di...
Paris 2.0 "SERIAL PARIEURS " Gildas Launay, publicis modem et Kuider Akani Di...
 
Paris 2.0 : "L'enquête du M de la RATP" Pierre Audiger, RATP, Jeanne Séguél...
Paris 2.0 : "L'enquête du M de la RATP" Pierre Audiger, RATP, Jeanne Séguél...Paris 2.0 : "L'enquête du M de la RATP" Pierre Audiger, RATP, Jeanne Séguél...
Paris 2.0 : "L'enquête du M de la RATP" Pierre Audiger, RATP, Jeanne Séguél...
 
Paris 2.0 "NETGlobers" : Audrey Chatel, Responsable E Marketing Europ Assista...
Paris 2.0 "NETGlobers" : Audrey Chatel, Responsable E Marketing Europ Assista...Paris 2.0 "NETGlobers" : Audrey Chatel, Responsable E Marketing Europ Assista...
Paris 2.0 "NETGlobers" : Audrey Chatel, Responsable E Marketing Europ Assista...
 
Paris 2.0 : "Un jour de tweets a paris" Olivier Gangnard et Caroline Ramade, ...
Paris 2.0 : "Un jour de tweets a paris" Olivier Gangnard et Caroline Ramade, ...Paris 2.0 : "Un jour de tweets a paris" Olivier Gangnard et Caroline Ramade, ...
Paris 2.0 : "Un jour de tweets a paris" Olivier Gangnard et Caroline Ramade, ...
 
Paris 2.0 : "le mur des betises" Benoit Bergeaud, Agence 1969, Karline Minell...
Paris 2.0 : "le mur des betises" Benoit Bergeaud, Agence 1969, Karline Minell...Paris 2.0 : "le mur des betises" Benoit Bergeaud, Agence 1969, Karline Minell...
Paris 2.0 : "le mur des betises" Benoit Bergeaud, Agence 1969, Karline Minell...
 
Paris 2.0 : «We are Tennis» BNP Paribas et Roland Garros. Alexandre Pasini, d...
Paris 2.0 : «We are Tennis» BNP Paribas et Roland Garros. Alexandre Pasini, d...Paris 2.0 : «We are Tennis» BNP Paribas et Roland Garros. Alexandre Pasini, d...
Paris 2.0 : «We are Tennis» BNP Paribas et Roland Garros. Alexandre Pasini, d...
 
Paris 2.0 "#happyforcharity " Pierre Etienne Boilard Mensquare + Cécile Chour...
Paris 2.0 "#happyforcharity " Pierre Etienne Boilard Mensquare + Cécile Chour...Paris 2.0 "#happyforcharity " Pierre Etienne Boilard Mensquare + Cécile Chour...
Paris 2.0 "#happyforcharity " Pierre Etienne Boilard Mensquare + Cécile Chour...
 
paris 2.0 : " SOCHOCO " Julien Guiraud de Carat, Caroline Sionneau et Vivian...
paris 2.0  : " SOCHOCO " Julien Guiraud de Carat, Caroline Sionneau et Vivian...paris 2.0  : " SOCHOCO " Julien Guiraud de Carat, Caroline Sionneau et Vivian...
paris 2.0 : " SOCHOCO " Julien Guiraud de Carat, Caroline Sionneau et Vivian...
 
Paris 2.0 : " THE CREATORS PROJECT " Benjamin Lassale, DG de VICE France et L...
Paris 2.0 : " THE CREATORS PROJECT " Benjamin Lassale, DG de VICE France et L...Paris 2.0 : " THE CREATORS PROJECT " Benjamin Lassale, DG de VICE France et L...
Paris 2.0 : " THE CREATORS PROJECT " Benjamin Lassale, DG de VICE France et L...
 
Paris 2.0 : PARIS 2.0 : Les medias producteurs de contenus pour les marques, ...
Paris 2.0 : PARIS 2.0 : Les medias producteurs de contenus pour les marques, ...Paris 2.0 : PARIS 2.0 : Les medias producteurs de contenus pour les marques, ...
Paris 2.0 : PARIS 2.0 : Les medias producteurs de contenus pour les marques, ...
 

Último

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Último (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

Tendances 2009 Marketing, Communication, Media, Creation, design, web 2.0. Version complete avec les strategies relationnelles innovantes

  • 1. 2009 SOCIAL TRENDS Marketing, Communication, Media, Creation, design Crédit photo : Vincent Debanne
  • 2. WHO IS pourquoi tu cours ? THE 4 MAJOR SOCIAL TRENDS !
  • 3. WHO IS pourquoi tu cours ?
  • 4. Let’s have a look at pourquoi tu cours through google
  • 5.  
  • 6. 2.0 strategic planning : ask the experts !
  • 7. 2.0 strategic planning for a digital world
  • 8. Our clients : Orange labs
  • 9. Our clients : Casino
  • 10. We help brands adopt 2 .0 Our clients : idtgv
  • 11. Our clients : crédit coopératif
  • 12. PSST, a 60 000 professionals plateform + newsletter PSST = courts circuits + les apéros du jeudi + le vide poches
  • 13. Courts circuits : think tank Courts circuits, think tank w/ 700 professionals
  • 14. Les apéros du jeudi monthly events Les aperos du jeudi, monthly 400 people events
  • 15. 7 blogs : innovation, marketing, communication, media, international Le vide poches, 7 blogs
  • 16. 7 blogs : innovation, marketing, communication, media, international Contagious ideas …our international blog.
  • 17. blogs pourquoi tu cours, 8 rue Myrha, 75018 PARIS
  • 18. 4 MAJORS TRENDS 4 major phenomenons Self accomplishment Interactive identity The networks The autonomy
  • 19.
  • 20. I n a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is - self thinking but not self compliance - self projection, in a creative way - being coherent in all life’s aspects The new ethic values are on their way to integration
  • 21. Recentring on oneself (while connected to the world) Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us » Hiving, major trend in interior design
  • 22. The need for doing things « Doing things » in order to learn and gain autonomy Actology, DIY guides for doing things
  • 23. Wall e : ecology and human emotions Awakening conscience Becoming aware of interdependence and life specific needs : towards a responsible and spiritual development
  • 24.
  • 25. - A new way of relating to ourselves Empowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want. - A new relation with Time Instantaneity : we are instantly in the moment, engaged in the present action - A new sense of space Hypermobility = more physical mobility and mental projection The new means of communication enable us to live our life the way we want: from “ consumer 2.0” to active identity
  • 26. Open Identity Presenting oneself in words and images and opening up conversations (not using an avatar). Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread
  • 27. Co-constructed Personal Identity Identity is being edited live, on line, with others t emmanuel vivier personal Facebook page is a space he shares with other people
  • 28. Active Identity Being able to instantly share what you are doing with the people around you : Activity as a Social Signal Twitter. the micro-blogging that allows you to keep informed all those who wish of your activities.
  • 29. Augmented Identity The material and immaterial overlap. Reality and virtuality get together, synchronizing and mixing each other. The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No need to own music.
  • 30.
  • 31. The 3rd phenomenon The network: new sense of proximity and distance Source: semio factory personal proximity+ geographic proximity+ geographic proximity+ CLOSE ONES COUSINS DISTANT ONES STRANGERS
  • 32.
  • 33. People like us A new category of people considered as « close ones ». The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries
  • 34. Activation Networks We can identify people who are useful at a certain moment, by their tags A new application « fav mapper » allows connections between us and people like us using specific interest tags.
  • 35. Interpersonal Networks People are more or less distant, according to their information exchanges Relations between members of a twitter network, over a few weeks Source:mp6
  • 36. The Influence nodes It is important to analyze who is at the network junctions and facilitating the information spread The information spreading network of two candidates for the American Presidency Source:mp6
  • 37.
  • 38. Each person belongs to several communities but is only engaged in one action at on given moment and place. This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction The challenge for these : becoming more autonomous. the 4th phenomenon Groups of people acting as action communities
  • 39. Shared activity spaces An activity space is a platform where a group or virtual communities sharing common interests or joint activities can access Google open office
  • 40. Action communities Taking control of our life in a responsible and collaborative manner … American express open forum
  • 41. Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared Wall street journal community
  • 42. Geolocalization Interaction in the real world facilitated Peuplade, un des premiers sites à favoriser le passage au réel gr âce à la géolocalisation.
  • 43.
  • 44.