A logo is a representation of a brand, which is a consumer's perception of you. Needless to say, logos are important. Here are a few good, bad and imperceptible examples of logo changes made by major companies throughout the years.

1. LOGO CHANGES
The Good, The Bad, and The Imperceptible

2. BRAND ≠ LOGO

3. Your brand is the consumer’s
This includes the impression you make on
the people during business interactions
and the way they see you as a result.
perception of you.

4. Your brand is
everything

5. Your logo is a
representation
of your brand

6. because many consumers recognize
companies by their logos
CHANGING YOUR LOGO IS
SIGNIFICANT TO YOUR BUSINESS

7. in order to create new and improved versions.
It’s common for businesses
to change their logos over time

8. Here are a few major logo changes over
the years that have stood out to us
whether we liked them or not, and
a few that we just barely noticed…

9. Using the same colors, PayPal enhanced its logo by using
more enriched and saturated hues, as well as filling in the
Ps. We think this new logo is way more approachable,
especially as an icon on smartphones and tablets.
Good: PayPal

10. Bacardi’s world famous bat logo was changed to look
more realistic, similar to their 1930’s design. Although
it is an attempt as nostalgic branding, we like the
iconic, simple version a little more!
Bad: Bacardi

11. Imperceptible: Morton Salt
Since 1914, Morton Salt has been making slight
changes to its classic logo. Recently, the Morton Salt
girl has been enhanced a bit and some shadows have
been removed, making the newer version more clear.

12. Pizza Hut has been transforming their image and has
become more casual and laid back in recent days. Now,
employee uniforms consist of fitted tees and flannels, with
the logo following the same casual vibe..
Good: Pizza Hut

13. Black & Decker made a radical change to its logo after
deciding to re-brand and appeal to all audiences. To
us, the new logo feels completely unrecognizable.
Bad: Black + Decker

14. Imperceptible: Chap Stick
Recently, Chap Stick subtly changed the font in their
logo. We wouldn’t be surprised if you haven’t noticed,
but sometimes the little things can make a big difference!

15. See if you can spot any recent changes to the
logos of companies and organizations that you
love. It might give you ideas for the next time
you think about a logo revamp of your own!

16. Enhance your marketing and promotional
efforts with Promotions Now
by placing your company’s logo on one of our customized promotional products.