I was blown away by nugget after nugget from some of the best in Real estate at the 2014 RETSO event in Atlanta, Georgia. This is a summary of what found to be the best take aways from the event.

1. PIERRE RATTIN MB BUZZ

2. • Little Verbal Communication (Phone or in person)
• Mostly email communication
• Have to be on top of them
• 4 of 6 would not use their agent again
• No expectations set or never asked
• 5 of 6 choose the first person they contacted the other used a family friend
• Only one would happily refer them to their friends

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4. FULL REPORT
BUYER SELLER
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5. EMPATHY | TRUSTWORTHY | HONESTY | COMMUNICATION
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6. EMPATHY | TRUSTWORTHY | HONESTY | COMMUNICATION
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• SITEGEIST
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PIXELHUB.ME
PIXELHUB.ME/PIERRE
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• CONTACTUALLY
• DOTLOOP
• CLOSINGTI.ME
• ANIMOTO
• HOMEKEEPR

9. -FEEL LIKE SCREAMING AT YOUR INTERNET LEADS
-WE ALL WANT BETTER CONVERSION
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• RAPPORTIVE
• YESWARE
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• BETTER VOICEMAIL
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10. -FEEL LIKE SCREAMING AT YOUR INTERNET LEADS
-WE ALL WANT BETTER CONVERSION
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13. -70% OF BUSINESS COMES FROM REFERRALS EVEN SOME WHEN ITS NOT
REFERABLE BUSINESS
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Goal is to deliver Value to a specific Audience/client – Ask the Questions as the Client

14. -HOW TO RUN A BETTER BROKERAGE WITH PEOPLE-FIRST SYSTEMS
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Real estate can’t be completely commoditized = Huge Emotional Decision
THEREFORE – People & Service are Huge

15. -HOW TO RUN A BETTER BROKERAGE WITH PEOPLE-FIRST SYSTEMS
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Real estate can’t be completely commoditized = Huge Emotional Decision
THEREFORE – People & Service are Huge

16. -HOW TO RUN A BETTER BROKERAGE WITH PEOPLE-FIRST SYSTEMS
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Real estate can’t be completely commoditized = Huge Emotional Decision
THEREFORE – People & Service are Huge

17. BECAUSE THEY ARE NOT GOING AWAY
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Most Websites are to Complicated

18. YOU ARE GIVING UP OR IN WAY TOO SOON
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Follow Up Forever – If Coke had your email they would email you every day

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79% of leads do not turn into anything mostly due to poor follow up

20. HOW TO RUN A PEOPLE-FIRST BUSINESS IN A DIGITAL-FIRST WORLD
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Would you like to BE YOUR OWN CLIENT? Be honest with yourself

21. HOW TO RUN A PEOPLE-FIRST BUSINESS IN A DIGITAL-FIRST WORLD
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Would you like to BE YOUR OWN CLIENT? Be honest with yourself

22. HOW TO RUN A PEOPLE-FIRST BUSINESS IN A DIGITAL-FIRST WORLD
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Would you like to BE YOUR OWN CLIENT? Be honest with yourself

23. HOW TO RUN A PEOPLE-FIRST BUSINESS IN A DIGITAL-FIRST WORLD
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Would you like to BE YOUR OWN CLIENT? Be honest with yourself

24. HOW TO RUN A PEOPLE-FIRST BUSINESS IN A DIGITAL-FIRST WORLD
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Would you like to BE YOUR OWN CLIENT? Be honest with yourself

25. HOW TO RUN A PEOPLE-FIRST BUSINESS IN A DIGITAL-FIRST WORLD
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Would you like to BE YOUR OWN CLIENT? Be honest with yourself

26. PIERRE RATTIN MB BUZZ