Want to know a secret? It’s one savvy Facebook marketers have known for a while.
Visual marketing is the key component to getting your Facebook content seen.
In fact, a study by Software Advice found that graphics are the top way to optimize Facebook posts.
But, what does that mean to you as a business marketer?
You need to get visual...and fast!
But how do you do that with little design skills and an even smaller budget?
Easy peasy!
I've scoured the web to find the top visual marketing tools that will help you create memorable visual content.
And no, I don't mean tools that will break your budget or burn hours within your day.
I chose each of these tools for three specific reasons.
- Ease of use (low barrier to entry and little to no learning curve)
- Cost effective and in line with a small visual marketing budget
- Flexibility to design a brand that's unique to you (and not cookie cutter)
Ready to power up your visual designs? Here's 13 must-have visual marketing tools for Facebook marketers!
13 Marketing Tools for Creating Engaging Facebook Images
1. TOP FACEBOOK VISUAL
MARKETING TOOLS
13 Must-Have Tools for Social Media Marketers
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Relay
If you want to create branded graphics in a matter of minutes,
Relay is the tool for you. Choose a layout, your colors, fonts,
and elements and then automagically turn that layout into the
perfectly sized image for each social network.
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QuotesCover
QuotesCover is a simple tool for creating high resolution
visual versions of quotes. It has a large selection of
templates, backgrounds and fonts to customize your visuals.
Word Swag
Word Swag, an iPhone app, has over 290,000 free images,
backgrounds, and templates for you to choose from, making
branded image creation a snap!
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Pixlr
Not a fan of Photoshop? You need PixIr! This advanced
design tool allows you to customize image size, upload your
own fonts, and so much more. But keep in mind, this isn't a
Relay or Canva. You won't find pre-designed templates, so
make sure you have some design savvy.
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PicMonkey
If you find Photoshop too complex, but Recite too limiting -
PicMonkey might be for you. Add text to images, borders,
graphics, plus choose filters, create a collage, and all in a
matter of minutes.
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Recite
Looking for the quickest way to turn your thoughts into a
graphic? Recite is your solution! Recite won't give you a
bunch of fancy options or design choices. It does one simple
thing - turns your words into an instantly shareable graphic.
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Skitch
Work with a team? Need to share content with clients? Skitch
makes communication on projects seamless. Add arrows that
draw the eye, circle specific data points, and add instructions
to any image.
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Adobe Post
If you’ve never fancied yourself a designer and don’t have
super savvy design skills, this is the tool for you! Open the
app, choose your layout, search for images, add elements or
text to your image, and customize your graphic to match your
brand’s look and feel.
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Pictaculous
Pictaculous is a color palette generator that lets you upload
an image, such as a logo or a screenshot of your brand’s
home page, and get a matching color palette in a matter of
seconds. Never worry about getting the shade and color
right again!
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Over
With Over, you can turn your mobile device into an
on-the-go design studio. Over makes it easy to add text,
choose your background, font and save or submit directly
to your social networks.
Aviary
Aviary is a simple and easy to use tool for both iOS and
Android that lets you create frames, add new effects and
customize your Facebook image immediately.
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Tangent
Tired of seeing the same old thing over and over on
Facebook? If you're looking for a fresh look, Tangent is your
answer. With Tangent, you can take a boring and blah photo
and transform it into a one-of-a-kind work of art.
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Canva
Canva’s many layouts, fonts, sizes, and others factors make
it possible to create professional looking content that will
get noticed and shared. And the best part? It's right inside
Post Planner!
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