Our presentation from the London Decoded Fashion meet up lays out the three essential elements of mobile commerce for fashion, and looks at how brands can put them into practice.

1. POQ STUDIO –
The mobile commerce
platform for fashion
Kathryn Green, Poq Studio
Decoded Fashion

3. We believe in
creating the
best
shopping
experience
available on
mobile.
OUR MISSION CLIENTSTrusted(by(20+(fashion(retailers(
PARTNERS

4. Poq
Admin
System
m.
web
iOS
app
Product
info
Desktop
web
Orders

5. 1%
41%
Fashion
Retail
Mobile
is
everywhere

6. IT’S THE BIG DEBATE
When
will
mobile
surpass
desktop?
1%
20%

7. 2013:
YEAR OF MOBILE
Mobile made up
23.2% of total
ecommerce sales
in the 2nd quarter of 2013
That’s more than double
the 2012’s rate of 11%

8. IT’S THE BIG DEBATE
A
third
of
all
web
visits
are
on
mobile
1%
33%
of
UK
web
visits

9. IT’S THE BIG DEBATE
1%
41%
Fashion
Retail
No
mobile
site?
It’s
like
closing
your
shop
for
4
months
of
the
year

10. IT’S THE BIG
DEBATE1%
41%
Fashion
Retail
The
Poq
Studio
approach:
what’s
most
important
for
mobile
commerce?
1. Making
it
easy
to
shop
2. The
mulQchannel
experience
3. The
emoQonal
level

11. 1%
41%
Fashion
Retail
1.
Making
it
easy
to
shop
It’s
crucial
that
customers
are
able
to
actually
shop
from
their
mobile.
The
days
of
gimmicky
mobile
apps
are
over.

12. Clear
layout,
good
images

13.
A
secure,
easy
checkout
process

14. IT’S THE BIG DEBATE
1%
41%
Fashion
Retail
2.
MulQchannel
Mobile

15. • A
seamless
customer
experience
• A
single
view
of
inventory
• A
single
view
of
the
customer

16. IT’S THE BIG DEBATE
1%
Look
out
for
Poq
Studio
and
Boxpark,
bringing
together
online
and
off-­‐line

17. 3.
An
emoQonal
experience
A
ringing
iPhone
acFvates
the
insular
cortex
of
the
brain,
which
is
associated
with
feelings
of
love
and
compassion
hHp://www.nyFmes.com/
2011/10/01/opinion/you-­‐love-­‐
your-­‐iphone-­‐literally.html

18. R:
I
bought
a
dress
for
the
party
season
from
ASOS
because
I
got
a
no9fica9on
on
my
phone
from
the
apps
which
is
why
I
clicked
through
and
purchased
it
and
it
came
today
and
I
love
it.
I:
What
was
your
experience
like
when
you
bought
that
online?
R:
It
was
quite
fun
and
exciQng
seeing
lots
of
inspira9on.
And
then
I
had
a
dress
in
mind
that
I
was
looking
for,
so
I
was,
kind
of,
going
through
and
when
I
found
it,
I
was
really
happy,
so
I
clicked
on
it.
Quote
from
Poq
Studio
consumer
interview,
2012
Fashion
shopping
gets
the
same
response

19. 1%
41%
Fashion
Retail
Styling
features
create
engagement

20. 1%
41%
Fashion
Retail
Push
noQficaQons
are
personal
nudges

21. @poqstudio
www.poqstudio.com