The Mission Driven Startup
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Slides from @craftconf Craft conference Budapest. Including extra bits on building a product - engineering team
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The Mission Driven Startup
- 2. @nilanp 1. Growth 2. Culture 3. Practices
- 6. TransferWise was started to solve a problem @nilanp@nilanp
- 7. In our case a personal pain point helped to see an epidemic dysfunction in the entire industry, which lacked any natural force of improvement or move towards resolution. — Kristo Käärmann & Taavet Hinrikus @nilanp@nilanp
- 8. TransferWise in one slide @nilanp
- 9. @nilanp A Mission Driven Startup = A catalyst for achieving a change in the world @nilanp
- 10. 1. Growth
- 11. @nilanp £0.1 Million ➤ £1 Billion
- 12. @nilanp 60 ➤ 650 TransferWisers
- 13. @nilanp Evangelism is the biggest driver of growth
- 14. We believe we can create evangelical customers.
- 15. Why do people recommend our product ?
- 19. To achieve advocacy your product needs to be an order of magnitude better than the alternative
- 21. But don’t do this as “growth hack” do it because the world deserves it
- 24. Money without borders. Instant, convenient, transparent and eventually free We’re powering money for people and businesses: to pay, to get paid, to spend, in any currency, wherever you are, whatever you’re doing
- 25. You can’t copy that !
- 26. 2. Culture
- 27. Culture = optimising for speed
- 28. We work in autonomous independent teams that focus on KPIs that make a difference to our customers and drive our growth @nilanp
- 29. @nilanp The currencies teams launches new currencies @nilanp
- 30. @nilanp@nilanp It is autonomous & independent
- 31. @nilanp Regulated and available Instantly and almost zero cost IdentityOnboarding Worry Evangelism Problem awareness
- 32. Currencies OperationsVerificationConversion Experience ViralityMarketing @nilanp Regulated and available Instantly and almost zero cost IdentityOnboarding Worry Evangelism Problem awareness
- 33. @nilanp
- 34. What drives our growth rate ?
- 35. We grow at the rate we solve our customers problems.
- 37. We grow at the rate we hire people and help them have an impact on our mission.
- 38. 3. Practices
- 40. Teams
- 41. Learn to work with each other
- 42. Define (+ measure) the problem
- 45. Build conviction
- 46. Scale
- 47. Work as a team Define the problem Prototype and iterate solutions Build Conviction Scale
- 49. Principles
- 53. Values = Common Sense
- 54. How we build product
- 56. Every part of the product is owned Every team can change any part of the product
- 60. @nilanp You cannot tell an engineer what to do .
- 61. @nilanp If you fail to inspire an engineer You will fail to inspire customers
- 62. @nilanp@nilanp Building + Hiring Product Engineers
- 63. @nilanp 1. Growth 2. Culture 3. Practices