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Digital Marketing,[object Object],Advice & Tactics,[object Object],Paul M. Di Gangi, Ph.D.,[object Object],www.paulmdigangi.com,[object Object]
Digital Marketing: Advice & Tips
I am an expert of many things…,[object Object]
I am confident I can speak intelligently about the…,[object Object]
But there are things that I am still learning…,[object Object],so we are in this together!,[object Object]
I,[object Object],Start,[object Object],w/,[object Object],Questions,[object Object]
< 1 >,[object Object]
How do I put myself in the right mindset?,[object Object]
Web Marketing is about strategy,[object Object]
Start with your vision,[object Object]
Break it down to its core ,[object Object]
Identify the right tools,[object Object]
To craft a story/message,[object Object]
Satisfied Customers,[object Object]
2 heads are better than 1,[object Object],Technology,[object Object],&,[object Object],Strategy,[object Object]
< 2 >,[object Object]
What tools are there?,[object Object]
Create a networked strategy,[object Object]
There are both front-end tools (e.g., specific technologies such as blogs, social media, interface design) and back-end tools (e.g., search engine optimization, web intelligence/analytics) that help with your advertising campaign.,[object Object],http://www.flickr.com/photos/jannem/3312115991,[object Object]
Back-end Tools,[object Object],Getting your customers there first,[object Object]
Search Engine Optimization,[object Object],Finding your diamond in the rough,[object Object]
Search engine optimization (SEO) “is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.”,[object Object],How?,[object Object]
Web Crawlers,[object Object],[object Object],Index Services (Open Directory Project & Google Webmaster Tools),[object Object],[object Object],Linking,[object Object],[object Object],[object Object]
Web Crawlers,[object Object],Meta-data (tags, keywords, site descriptions),[object Object],Scripted language included in websites that allows crawlers, search engines, and other applications to identify and categorize your site.,[object Object]
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.,[object Object],The Open Directory is the most widely distributed data base of Web content classified by humans.  Its editorial standards body of net-citizens provide the collective brain behind resource discovery on the Web.  The Open Directory powers the core directory services for the Web's largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others.,[object Object]
Linking,[object Object],http://www.youtube.com/watch?v=WirXesPXT1o,[object Object]
Tracking & Intelligence,[object Object],http://www.youtube.com/user/googleanalytics,[object Object],Tutorial Recommendation:,[object Object]
Front-end Tools,[object Object],What keeps them there?,[object Object]
Design,[object Object],What should I consider when building?,[object Object]
KISS,[object Object],E,[object Object],E,[object Object],P,[object Object],T,[object Object],I,[object Object],M,[object Object],P,[object Object],L,[object Object],E,[object Object],T,[object Object],U,[object Object],P,[object Object],I,[object Object],D,[object Object]
@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter account owned by Dell that tweets out major discounts for Dell computers and products. All of the deals on @DellOutlet are Twitter-exclusive.,[object Object],~ Mashable.com ,[object Object]
@DellOutlet began in June 2007 as a project initiated by Dell’s Richard Binhammer. Soon though, it started to grow, creating buzz, retweets, and a steady rise in followers. ,[object Object],~ Mashable.com ,[object Object]
Pepsi,[object Object],For those who think young,[object Object],Alignment,[object Object]
Alignment,[object Object],Pepsi,[object Object],For those who think young,[object Object]
Digital Marketing: Advice & Tips
< 3 >,[object Object]
How should I advertise?,[object Object]
Create a networked strategy,[object Object]
Possible Future?,[object Object]
http://www.youtube.com/watch?v=VQ3d3KigPQM,[object Object],Current,[object Object],Brand Affiliation,[object Object]
http://www.youtube.com/watch?v=GkHNNPM7pJA,[object Object],Future,[object Object],Digital Storytelling,[object Object]
ences,[object Object],Differ,[object Object],Current,[object Object],Future,[object Object],[object Object]
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Digital Marketing: Advice & Tips

Notas do Editor

  1. Image Source: http://www.flickr.com/photos/deleatur/9153499/sizes/o/in/photostream/
  2. Image Source: http://www.flickr.com/photos/jon_gilbert/1085416756/sizes/o/in/photostream/
  3. Image Source: http://www.flickr.com/photos/dayapragm/4371853353/sizes/o/in/photostream/
  4. [twitter] For web marketing start by asking three questions #WebMarketing #education [/twitter]
  5. [twitter] Q1: How do I put myself in the right mindset? #WebMarketing #education [/twitter]Adapted from: http://www.flickr.com/photos/hebe/2512086374/
  6. [twitter] Web marketing needs to align with the business strategy#WebMarketing #education [/twitter]
  7. Image Source: http://www.flickr.com/photos/concars/3195593545/sizes/o/in/photostream/
  8. [twitter] Q1: How do I put myself in the right mindset? #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/davesandford/3185653878/sizes/o/in/photostream/
  9. Image Source: http://www.flickr.com/photos/jm3/385117316/sizes/o/in/photostream/
  10. Image Source: http://www.flickr.com/photos/kodomut/3616896096/
  11. Image Source: http://www.flickr.com/photos/kodomut/3616106957/sizes/o/in/photostream/
  12. [twitter] Strategy &amp; Technology are a winning combination for marketing #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/briananthonyadams/5224533405/sizes/l/in/photostream/
  13. [twitter] Q2: What tools are out there for web marketing? #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/23748404@N00/30525658/sizes/o/in/photostream/
  14. Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
  15. [twitter] Web marketing requires both back-end and front-end tools #WebMarketing #education [/twitter]Adapted from: http://www.flickr.com/photos/jannem/3312115991
  16. [twitter] Back-end tools are what you need to use to get customers there in the first place #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/wheatfields/130158281/sizes/o/in/photostream/
  17. Image Source: http://www.flickr.com/photos/livatlantis/301069164/sizes/o/in/photostream/
  18. Source: Wikipedia (http://en.wikipedia.org/wiki/Search_engine_optimization)
  19. Image Source: http://www.flickr.com/photos/binux/2495709841/sizes/o/in/photostream/
  20. Image Source: http://www.flickr.com/photos/binux/2495709841/sizes/o/in/photostream/
  21. Source: http://www.dmoz.org/docs/en/about.html
  22. Image Source: http://www.flickr.com/photos/purpleslog/3120320741/sizes/o/in/photostream/
  23. [twitter] Great source of tutorials for Analytics - http://www.youtube.com/user/googleanalytics [/twitter]
  24. [twitter] Front-end tools are what help keep customers coming back #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/salim/69266030/sizes/o/in/photostream/
  25. Image Source: http://www.flickr.com/photos/pikesville/467016499/sizes/o/in/photostream/
  26. http://mashable.com/2009/06/11/delloutlet-two-million/
  27. Image Source: http://www.flickr.com/photos/x-ray_delta_one/4670229837/sizes/o/in/photostream/
  28. Image Source: http://www.flickr.com/photos/thebrokenone/3321299233/sizes/o/in/photostream/
  29. Image Source: http://trendland.net/wp-content/uploads/2009/07/evian-young-commercial-4.jpg
  30. [twitter] Q3: How should I advertise#WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/tjblackwell/2352521894/
  31. Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
  32. Image Source: http://www.flickr.com/photos/naturalturn/3393185440/sizes/l/
  33. [twitter] Great example of a co. creating a fun video: http://www.youtube.com/watch?v=VQ3d3KigPQM[/twitter]Video Source: http://www.youtube.com/watch?v=VQ3d3KigPQM
  34. [twitter] Great example of digital storytelling: http://www.youtube.com/watch?v=GkHNNPM7pJA[/twitter]Video Source: http://www.youtube.com/watch?v=GkHNNPM7pJA