Guest lecture for the Stockholm School of Economics on May 10, 2011.
This presentation also used the YEL program developed by Vincent van Witteloostuyn from the GfK Group.
[twitter] Q1: How do I put myself in the right mindset? #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/davesandford/3185653878/sizes/o/in/photostream/
[twitter] Strategy & Technology are a winning combination for marketing #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/briananthonyadams/5224533405/sizes/l/in/photostream/
[twitter] Q2: What tools are out there for web marketing? #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/23748404@N00/30525658/sizes/o/in/photostream/
[twitter] Web marketing requires both back-end and front-end tools #WebMarketing #education [/twitter]Adapted from: http://www.flickr.com/photos/jannem/3312115991
[twitter] Back-end tools are what you need to use to get customers there in the first place #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/wheatfields/130158281/sizes/o/in/photostream/
[twitter] Great source of tutorials for Analytics - http://www.youtube.com/user/googleanalytics [/twitter]
[twitter] Front-end tools are what help keep customers coming back #WebMarketing #education [/twitter]Image Source: http://www.flickr.com/photos/salim/69266030/sizes/o/in/photostream/
[twitter] Great example of a co. creating a fun video: http://www.youtube.com/watch?v=VQ3d3KigPQM[/twitter]Video Source: http://www.youtube.com/watch?v=VQ3d3KigPQM
[twitter] Great example of digital storytelling: http://www.youtube.com/watch?v=GkHNNPM7pJA[/twitter]Video Source: http://www.youtube.com/watch?v=GkHNNPM7pJA