An overview of the Nigerian Digital Landscape. Contains data on the number of Nigerians accessing the internet; the percentage accessing by phone & desktop; the phone most used to access the internet and the top Nigerian brands on Facebook & Twitter.

1. THE NIGERIAN DIGITAL LANDSCAPE
- November 2014

2. 2
INTERNET ACCESS STATS

3. 3

4. 4
Desktop vs. Mobile access
Mobile is still the main means of accessing the internet.
SOURCE: STATCOUNTER.COM

5. 5
Mobile Data
Operator Sep'14
Connected Lines
Mobile (GSM) 179,973,274
Mobile (CDMA) 3,812,184
Fixed
Wired/Wireless 362,962
Total 184,148,420
Active Lines
Mobile (GSM) 131,910,228
Mobile (CDMA) 2,406,382
Fixed
Wired/Wireless 190,719
Total 134,507,329
1Teledensity 96
74.5%
penetration of
the total
population

6. 6
DEVICE STATS

7. 7
Top 10 Mobile Vendors in Nigeria
SOURCE: STATCOUNTER.COM

8. 8
Internet access on mobile*
Source: InMobi Network
* Data for all mobile Adnetworks is not available but we are assuming InMobi data is representative across all networks

9. 9
Most popular handsets for accessing internet*
1 2 3
Nokia Asha Nokia C1-01
Nokia C3-00
Nokia 6280
4 5
Nokia X2-01
*Source: Inmobi Network

10. 10
TRAFFIC STATS

11. 11
Internet stats (Nov)
SOURCE: ALEXA.COM
Top 10 ranking websites
from Nigeria
1 Google.com.ng
2 Google
3 Facebook
4 Yahoo
5 YouTube
6 Blogspot.com
7 Twitter
8 Nairaland
9 Ask.com
10 Wikipedia

12. 12
SOCIAL MEDIA

13. 13

14. 14
Facebook stats (Nigeria)
8,800,000 4,600,000
SOURCE: FACEBOOK

15. 15
Facebook - Top Ten Nigerian Brands (Oct‘14)
SEP OCT FACEBOOK NO OF LIKES
1 1 NAIJ.COM 2 615 401
2 2 INFORMATION NIGERIA 2 178 347
3 3 GTBANK 2 277 541
4 4 MTN 2 119 894
5 5 SAHARA REPORTERS 1 301 571
6 6 NATURES GENTLE TOUCH 1 242 377
7 7 AIRTEL NIGERIA 1 185 164
8 8 VANGUARD 1 146 283
9 9 KONGA 1 139 499
10 10 NOKIA NIGERIA 1 004 854
• Bespoke research carried out Playhouse Communication Ltd
• Rating is based on the number of ‘Likes’ a brand has.
• The figures are correct as of the date we checked the page.

16. 16

17. 17
How Africa Tweets*
› Johannesburg is the most active city in Africa,
with 344,215 geo-located tweets during Q4
2013, followed by Ekurhuleni (264,172) and
Cairo (227,509). Durban (163,019) and
Alexandria (159,534) make up the remainder of
the top five most active cities.
› Nairobi is the most active city in East Africa and
the sixth most active on the continent, with
123,078 geo-located tweets in Q4 2013.
› Accra is the most active city in West Africa and
the eighth most active on the continent, with
78,575 geo-located tweets in Q4 2013.
› English, French and Arabic are the most
common languages on Twitter in Africa,
accounting for 75.5% of the total tweets
analysed.
› Tuesdays and Fridays are the most active
tweeting days on the continent. Twitter activity
rises steadily through the afternoon and
evening, with peak volumes around 10pm.
SOURCE: PORTLAND COMMUNICATIONS

18. 18
Twitter - Top Ten Nigerian Brands (Oct‘14)
SEP OCT TWITTER NO OF FOLLOWERS
1 1 NIGERIA NEWSDESK 623 313
2 2 CHANNELS TV 590 552
3 3 PUNCH 507 253
4 4 VANGUARD 471 505
5 5 BEAT FM 398 483
6 6 SAHARA REPORTERS 366 918
7 7 MTN 332 510
8 8 COOL FM 289 598
9 9 GUARDIAN 244 520
10 10 THISDAY LIVE 189 932
• Rating is based on the number of ‘Followers’ a brand has.
• We have looked solely at the official Nigerian page of the brands.
• The figures are correct as of the date we checked the page.

19. 19
http://youtu.be/XQCw3SnbuAA