Sales and Marketing, working together

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My presentation at Sales in Action 2017 Athens, Greece event, about SMarketing, bringing Sales and Marketing teams together through marketing automation platforms

Marketing

CONSIDERATION
AWARENESS
DECISION
Advertising
Friends & Family
PR
Direct Mail
Sales people
INFLUENCERS

SALES
MARKETING
CONSIDERATION
AWARENESS
DECISION
Advertising
Friends & Family
PR
Direct Mail
Sales people
INFLUENCERS

SALES
MARKETING
NO MAN'S LAND
CONSIDERATION
AWARENESS
DECISION
Social Media
Search Engines
Price Comparison
Online Reviews
Mobile Marketing
Advertising
Friends & Family
PR
Direct Mail
Sales people
INFLUENCERS

MARKETING
NO MAN'S LAND
Online Commerce
Social Media
Search Engines
Price Comparison
Online Reviews
Mobile Marketing
Advertising
Friends & Family
PR
Direct Mail
Sales people
CONSIDERATION
AWARENESS
DECISION
INFLUENCERS

Content Marketing
Social Media
SEO
Newsletters
Advertising

Leads CustomersVisitorsStrangers
Attract Convert Close
Blog
Social Media
Keywords
Pages
Email
Workflows
Lead Scoring
CRM
Calls to action
Forms
Landing Pages
Contacts
Promoters
Delight
Social Media
Smart CTAs
Email
Workflows
MARKETING AUTOMATION
Turning visitors to Leads and Customers

Campaigns
Personas
Web Site
Conversion
Points

Conversion
Points
Campaigns
Blog Posts
Personas
Web Site

Conversion
Points
Campaigns
Social Media
Blog Posts
Personas
Web Site

Buyer wants from us
Listen to speciﬁc needs
Provide relevant information
Respond in a timely manner
Provide a range of options
Marketing & Sales
need to provide
Personalisation
Automation
Self-service

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Sales and Marketing, working together

1. Hello I’m Panos Kontopoulos CEO

4. Sales + Marketing

5. SMarketing

6. short flashback

7. 2010 2011 2012 2013

8. 2010

9. 2011

10. 2012

11. 2013

12. 2014

13.

14.

15.

16. moving on

17.

18. CONSIDERATION AWARENESS DECISION

19. CONSIDERATION AWARENESS DECISION Advertising Friends & Family PR Direct Mail Sales people INFLUENCERS

20. SALES MARKETING CONSIDERATION AWARENESS DECISION Advertising Friends & Family PR Direct Mail Sales people INFLUENCERS

21. SALES MARKETING NO MAN'S LAND CONSIDERATION AWARENESS DECISION Social Media Search Engines Price Comparison Online Reviews Mobile Marketing Advertising Friends & Family PR Direct Mail Sales people INFLUENCERS

22. MARKETING NO MAN'S LAND Online Commerce Social Media Search Engines Price Comparison Online Reviews Mobile Marketing Advertising Friends & Family PR Direct Mail Sales people CONSIDERATION AWARENESS DECISION INFLUENCERS

23. Content Marketing Social Media SEO Newsletters Advertising

24. Marketing Automation

25. Leads CustomersVisitorsStrangers Attract Convert Close Blog Social Media Keywords Pages Email Workflows Lead Scoring CRM Calls to action Forms Landing Pages Contacts Promoters Delight Social Media Smart CTAs Email Workflows MARKETING AUTOMATION Turning visitors to Leads and Customers

26.

27. setting up

28. SMarketing @wedia

29. Web Site

30. Personas Web Site

31. Campaigns Personas Web Site

32. Campaigns Personas Web Site Conversion Points

33. Conversion Points Campaigns Blog Posts Personas Web Site

34. Conversion Points Campaigns Social Media Blog Posts Personas Web Site

35. smarketing in action

36.

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47.

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50.

51. summing up

52. 2017201620152014

53. SMarketing

54. Buyer wants from us Listen to speciﬁc needs Provide relevant information Respond in a timely manner Provide a range of options Marketing & Sales need to provide Personalisation Automation Self-service

55.

56. Growth Stack Platform

57.

58. grow.wedia.gr

59. Thank you and see you soon!

Sales and Marketing, working together

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