Personal Information
Organização/Local de trabalho
Auckland, New Zealand New Zealand
Cargo
Digital Strategist
Sobre
Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for:
- Using design thinking to map user experience and uncover customer insights
- Linking the business strategy and marketing strategy
- Planning, analyzing and tracking digital marketing campaigns
- Mapping the business model and user experience for new products
- Planning and implementing organisational change
Marcadores
peter thomson
peterjthomson
innovation warehouse
social media
london startups
converge+uk
branding
design
brand guidelines
photography styles
photography
business strategy
design thinking
value proposition canvas
ux design
business model canvas
service design
rebrand
logo
brand design
startup accelerator
startup incubator
klaus bravenboer
co-working
techcity
hot-desking
5in5
ignite
petcha kutcha
five in five
london
digital
pr
behavioural economics
keep calm
enigma machine
bletchley park
marketing
strategy
Ver mais
Apresentações
(9)Documentos
(1)Gostaram
(48)SeedInvest Pitch Presentation Template
SeedInvest
•
Há 8 anos
SeedInvest Halo - Private Funding Platforms for Angel Groups and Incubators (sept 2013)
Kiran Lingam
•
Há 10 anos
SeedInvest Overview
aaronkellner
•
Há 10 anos
The Digital Marketing Workshop SXSW 2014
Blake Robinson
•
Há 10 anos
Jeff Lynn - Seedrs - UK - Equity Crowdfunding in Europe - Stanford Engineering - Feb 10 2014
Burton Lee
•
Há 10 anos
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
Board of Innovation
•
Há 10 anos
Social business - what if businesses couldn't lie?
Ross Breadmore
•
Há 12 anos
Brand Design System: Innovation Warehouse
Peter Thomson
•
Há 10 anos
Talking European
Babel PR
•
Há 10 anos
Breaking up with "Engagement"
Dena Walker
•
Há 11 anos
Developing a Brand Strategy
Lipman Hearne Inc.
•
Há 14 anos
Five in Five Presentation Style
Peter Thomson
•
Há 11 anos
Kapferer Model Brand Identity Prism
nitin59
•
Há 15 anos
Facebook - What You'd Forgotten (and Why it Matters)
Mat Morrison
•
Há 11 anos
Great Speakers Tell Stories
Slides That Rock
•
Há 12 anos
Sold Our Souls To The Devil
Slides That Rock
•
Há 11 anos
Trust Me, I'm a Designer: 9 Principles for Creative Credibility
Jason CranfordTeague
•
Há 11 anos
Planning Needs Some Planning
Gareth Kay
•
Há 15 anos
A framework for measuring social media activity
Wise Words Consulting
•
Há 13 anos
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
PJA Advertising + Marketing
•
Há 13 anos
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
George Krautzel
•
Há 14 anos
Optimising the Facebook Stack for Earned Media
Mat Morrison
•
Há 12 anos
Developing your own planning style - remix
Richard Huntington
•
Há 14 anos
B2B Social Media Palette
Miikka Leinonen
•
Há 13 anos
Ogilvy On: Social Media for B2B Companies
Ogilvy Consulting
•
Há 14 anos
Introducing Thinkfarm
Thinkfarm
•
Há 14 anos
PR: That Was Then, This Is Now
Todd Defren
•
Há 12 anos
Financial modeling for startups
Rodrigo Sepúlveda Schulz
•
Há 12 anos
What if Peter Drucker Taught Enterprise 2.0 Strategy?
Mark Fidelman
•
Há 13 anos
Execution eats strategy for breakfast
Peter Thomson
•
Há 12 anos
Personal Information
Organização/Local de trabalho
Auckland, New Zealand New Zealand
Cargo
Digital Strategist
Sobre
Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for:
- Using design thinking to map user experience and uncover customer insights
- Linking the business strategy and marketing strategy
- Planning, analyzing and tracking digital marketing campaigns
- Mapping the business model and user experience for new products
- Planning and implementing organisational change
Marcadores
peter thomson
peterjthomson
innovation warehouse
social media
london startups
converge+uk
branding
design
brand guidelines
photography styles
photography
business strategy
design thinking
value proposition canvas
ux design
business model canvas
service design
rebrand
logo
brand design
startup accelerator
startup incubator
klaus bravenboer
co-working
techcity
hot-desking
5in5
ignite
petcha kutcha
five in five
london
digital
pr
behavioural economics
keep calm
enigma machine
bletchley park
marketing
strategy
Ver mais