Junglee.com, a breif

1. Online Shopping Service
Owned by Amazon
Payal Patel
St20063411
Cardiff Met. University

2. Timeline
• Junglee.com
was launched by
America’s top E-
commerce
website Amazon
February
2012
• Junglee.com
announces
partnership with
Quikr.com
January
2014

3. BUSINESS
MODEL
CANVAS

4. Key Partners
 Quikr.com is the only partner of Junglee.com
 They share the database for pre-owned electronic goods to give
customers a wide variety of choice.
 The strategic partnership helped junglee to gain already existing
traffic of Quikr.com and Quikr.com got an expanded platform for
its products.

5. Key activities
(Platform for retailers)
 Post Ads free
 Selling on Junglee

6. Key Activities(contd.)
 Selling on Junglee, Fulfillment by Amazon.

7. Value Proposition
( For one product, all the retailers in market online/offline
with prices )
 Product discovery
 Wide variety of items in stock
 Price comparison
 Best offers on major e-retailer sites
 Convenience for the customer to find all brands they may aspire on one
platform
 Discount Hubs
 Seller information Section
 Related Product Listings
 1700+ brands
 60000 local retailers in 7major cities

8. Customer Relationships
Product Reviews
Feedback button on every product page
Personalized recommendations
Customer Care Helpline
Automated Processes for uploading new
products for sellers, no need of
contacting anyone or anything.

9. Customer Segments
 Mass Market (Online Shoppers)
Early majority Internet shoppers
College students
Price conscious shoppers
Early Adopters (kindle)
 Sellers
Current low performing sellers
Third party retailers
Online sellers

10. Key Resources
 Revenue is generated by sellers who sell on this website, the
price is per unit basis.
 Distribution Channel is required only for the fulfillment option

11. Channels
 The awareness about the website was made through ads on
social media website only.
 The channels of fulfilling the customer requirements is
through other sellers and Amazon itself.
 Amazon is relatively new in the market and the traffic
generated on junglee is helpful for the Amazon to build new
customer base.

12. Revenue Streams
 Subscription fees paid by sellers
 Referral fees paid by sellers on each unit sold
This website deals in B2B so the revenue is generated only by sellers.
Customer
Pay to
Junglee.com
Deduction of
referral fees
Sellers
account
credited

13. Revenue Streams
(Illustration)
To sell on Junglee i.e. the products will be listed and every item sold will
have its cost.

14. Revenue Streams
(Illustration)
Fee structure for Fulfillment by Amazon

15. Cost Structure
 Salaries
 Warehousing Cost-Rents, Vehicles,
 Distribution and Logistics Costs
 Advertisement
 Administration Cost
 Bank charges on online payments
 Sales tax, VAT, CST et al

16. Organizational Structure
Board of
Directors
Corporate R&D
Jeff Bezos
Founder & CEO
Corporate HQs
staff
Amit Agrawal, Country Head &
VP, Amazon India
BOD
CEO
Marketing
CEO
Operations
CEO
Business
Expansion
CEO
Development
CEO Editorial
Krish Srinivasan,
CFO

17. Development in the Industry
18-25
35%
26-35
55%
36-45
8%
45-60
2%
Age-group of Online
Shoppers 2013
Top Cities in Online
Shopping India 2013
E-
commerce
Industry
(Revenue
Year-wise)
2009
$2.5Billion
2012
$8.5Billion
2013
$16 Billion
2023
$56
Billion
Revenue Growth

18. Why the model is
successful?
 Price discovery and end purchase at one spot.
 Unbiased image in customers
 Brands spending Crores to build brand and image but if featured on junglee even if
the brand is not known customer has the guarantee of amazon quality and the
product will sell.
 The idea is killer; as it is in accordance with Indian mindset of choice and sasta.
 1700+ Indian as well as global brands in more than 25 categories, virtually
anything an online shopper may think of.
 150 million Internet users out of 1.5 billion population, lot of scope to grow in E-
commerce. Online Shopping is in its nascent stage.
 It is creating traffic for Amazon.In as well as running on no loss-no profit for now.

19. THANK
YOU