Keith Parnell, CEO of JASE Digital Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions speaks on Thursday Feb 3, 2010. Our Topic will be Blogging for Business - The How’s and Why’s. Of the many topics we will cover, will be - Why you should blog. How and where to setup a new blog. How often to blog. When to blog - on a schedule? Who to blog to. Inbound marketing concepts. Lead generation. How to blog efficiently. How to tie your blog to other social media networks such as Twitter and Facebook. How to measure the results of blogging. How to encourage audience interaction on your blog. How to syndicate your blog. Is blogging all you need to do?

1. Blogging for Business
The How’s & Why’s
Keith Parnell
keithparnell.com
@parnellk63
Ustream.TV/parnellk63

2. Chris Brogan
“Social media, social networking, using
Twitter, blogging, and all that, is not an
opportunity for you to market.”

3. Seth Godin
“Interact first, sell second.”

4. Why Blog?
1. Gives you a rock star voice. Use it!
2. Can work wonders in creating, managing
and molding your brand.
3. Provides a way to initiate meaningful
conversations.
4. Can help with reputation management.
5. Inbound marketing, link building, lead
generation.
6. Your competitors are already there!
7. Your current and potential customers are
there.

5. Why Blog?
 73.6% of North Americans are on the Internet.
 83% of Internet users watch videos online.
 49% of Internet users use a search engine each
day.
 73% of Internet users read blogs.
 Companies that blog:
 Monthly leads generated rise by 126%.
 Visitors rise by 55%.
 Have 97% more inbound links.
 Have 434% more indexed pages in search engines.

6. How to Blog?
1. Have a strategy. What do you want to talk
about? What message do you want to spread?
2. Write killer headlines.
3. Write for your audience, not for you or your
peers.
4. Ask questions to get your audience involved.
5. Share information. Don’t be a taker, be a giver.
6. Be Switzerland!
7. Publish on a schedule.
8. Link. Link. Link. Out.

7. How to Blog?
1. Syndicate your blog.
2. Comment on other blogs.
3. Submit your articles to Digg, Delicious,
Reddit, etc.
4. Interview industry experts.
5. Use photos, graphics, and videos in your
articles.
6. Study SEO like your life depended on it.
7. Spell check and grammar check your
writing.
8. Have fun!

8. Tools for Blogging?
1. WordPress
2. Moveable Type
3. TypePad
4. RSS (Feedburner)
5. Blog to Twitter (Ping.fm)
6. Blog to Facebook (Ping.fm)
7. Blog to FriendFeed (Ping.fm)
8. Blog to LinkedIn(Ping.fm)
9. Blog to Delicious (Ping.fm)
10. Blog to Digg (Ping.fm)
11. Blog to Reddit (Ping.fm)
12. Blog to StumbleUpon(Ping.fm)
13. YouTube
14. Flickr
15. Google Reader
16. Google Alerts

9. Basics of an
Inbound Marketing Plan
Content,Content,Content!
InboundLinks

10. Keith Parnell
keithparnell.com
@parnellk63

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