The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?

1. The Marketing Technology
Thrones
Marketing
T E C H
Marketing
T E C H

2. The marketing technology kingdom is at war. With new technologies
seemingly added every day, marketing and sales teams are faced with
dozens of tools all vying for supremacy.
A Kingdom DIVIDED
Marketing
T E C H
Marketing
T E C H

3. B I G D A T A
The Kingdom
A N A L Y T I C S
C R M
E M A I L
S O C I A L
S A L E S I N T E L
While each technology rules over its own territory, there are often skirmishes as aspects of
marketing and sales become less siloed.

4. AND CRUSH THEM
A LOOMING THREAT
While this kingdom has been at war for as long as anyone can remember, it is more important for them
to unite than ever. Your subjects are clamoring for more personal attention and your competitors are
steadily coming from the north. Your kingdom needs to be united if you are going to meet the needs of
your subjects and defeat the white walkers...er, your competitors.

5. AND CRUSH THEM
THE NIGHT S WATCH
As the kingdom wars, a last line of defense prepares itself: a wall of customer
satisfaction. But it can only be manned by satisfied customers and evangelists. To create
these evangelists and save the kingdom, you need to deliver an exceptional experience
through marketing technology.

6. HOUSES
Let’s take a closer look at the warring houses and see how the
right solution could bring them all together and create peace.

7. BIG DATA
Rival House:
Big Data’s rise to power has provided
more valuable data than ever for your
sales and marketing teams. With so
much insight into every touchpoint
with your buyers, why would you ever
need another tool?
“Every decision must
be data-driven.”
Reporting wants to
find meaning and
trends within Big Data,
but Big Data often
resists these efforts.
Reporting
Reporting and Analytics has earned its
spot as a dominant house in the
marketing landscape. After years of
being tied to other houses like email
and social, it now has a formidable
enough reputation to stand on its own.
HOUSE WORDS:
RIVAL HOUSE: Rival House:
“Campaign Success?
It is known.”
Reporting may get
along fine with Email,
but it has a harder
time getting Social
Media to cooperate.
HOUSE WORDS:
RIVAL HOUSE:

8. CRM
CRM has emerged as a leader in the
technology landscape, and has
dominated that position for some time.
Its ability to manage interactions with
current and future customers has made it
a vital tool for sales, marketing, and
EMAIL
Email has been a consistent player in
the marketing landscape — and
despite rumors of its decline, it
doesn’t show signs of relenting
anytime soon.
Rival House:
“New customers
are coming.”
CRM tracks every
interaction with
prospects and
customers — but Big
Data sure is making
that hard by being
so...well, big.
HOUSE WORDS:
RIVAL HOUSE:
“If an email never gets
delivered, was it ever
an email at all?”
Email is constantly at
odds with the always-on
nature of Social. With
Social still finding its
place in the business
world, Email can’t help
but feel a bit of a
superiority complex.
HOUSE WORDS:
RIVAL HOUSE:

9. SOCIAL MEDIA
Although Social is a newer entrant to the
marketing technology landscape, it didn’t
take long for it to start shaking things up.
Once a consumer-only platform,
businesses have quickly swooped in and
set up shop on every major social
SALES INTEL
No technology landscape would be
complete without a platform to support
and enable sales. Like a network of
“little birds,” Sales Intel helps sales reps
comb the kingdom for new subjects to
add to its already impressive dominion.
“Real connections,
with real people, in
real time.”
Social can’t quite
figure out how to play
nice with Sales Intel.
Why should it make
valuable social data
available for sales reps
to use?
HOUSE WORDS:
RIVAL HOUSE:
Rival House:
“The eyes and ears of
the kingdom.”
Sales Intel has more
than the occasional
run-in with Social while
attempting to build
more meaningful
relationships.
HOUSE WORDS:
RIVAL HOUSE:

10. PEACE
So how do you bring all of these disparate houses together?
With Marketing Automation!

11. House
B I G D A T A
House
R E P O R T I N G
House
C R M
House
E M A I L
House
S O C I A L
House
S A L E S I N T E L
With a marketing automation platform, you can unite all of this technology
under one high-tech ruler.
A Kingdom UNITED

12. Marketing automation helps all of these technologies play nice with each other — no red
weddings required. Turn big data into meaningful data, report on campaign success, better
service your customers via email and social, enable sales with real-time insights, and integrate
with your CRM to create one dominant sales and marketing kingdom.
THE AUTOMATION EMPIRE
AND CRUSH THEM
With marketing automation
occupying the iron throne, your rule
will never be questioned again.

13. SHARE THE STORY!

14. RULE YOUR
MARKETING KINGDOM
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