SlideShare uma empresa Scribd logo
1 de 17
Baixar para ler offline
Precor Story: Beyond List Email 
Jeremy Mason 
Sr. Manager – Marketing Ops & Lead Gen 
@automatemkt
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use 
of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions 
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and 
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is 
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These 
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 
@automatemkt
Jeremy Mason 
Senior Manager – Marketing Ops & Lead Gen 
@automatemkt
Agenda 
• A few seconds on Precor 
• 3 Years with Pardot + SalesCloud 
• Foundations 
• Behavioral Marketing Sample execution
Precor’s Story 
About Precor 
• Part of Amer Sports 
• Elliptical Category 1998 
• Leaders in Networked Fitness 
@automatemkt
Precor’s Pardot Story 
3 years of Pardot + SalesCloud 
• 2012 – Implementation 
• 2013 – Processes and Situational Awareness 
• 2014 – Agility, Nurturing and Quotas 
• 2015 – Behavioral Marketing 
@automatemkt
Precor’s Pardot Story 
Foundations = Visualization 
• Understand System integrations: 
• Flow chart buyer’s journey 
• Build asset maps + gap analysis (inventory) 
• Plan and execute automations 
@automatemkt
Sample cloud ecosystem 
inquiry MQL SAL SQL customer
Buyer’s Journey in a Primary System Context 
Closed 
Salesforce.com Campaign 
Pardot Campaign 
Lead 
Contact 
Campaign History 
Opportunity 
2 Campaign Influence 
3 
Segmentation List 
Response 
Prospect 
1 
assign 
Marketing Automation Salesforce.com 
Primary 
Campaign 
Source 
Rules 
Emails 
Drips 
Forms 
inquiry MQL SAL SQL customer
Asset Map and Gap Analysis 
Plot out your assets 
@automatemkt 
Visitors 
Prospects 
MQLs 
SQLs 
SEO Social Email Telequal 
Buyer’s 
Guide PDF 
Infographic: 
Buyer’s Guide 
--- --- 
ROI Tools Slideshare: 
Buying Tools 
Video: 
Treadmill 
Plan your 
facility 
? Whitepaper: 
Fitness & Profit 
Video: 
Testimonial 
Appointment: 
Demo Program 
--- --- Video: Service 
Advantages 
Service 
Discount 
--- --- ? ? 
Nurturing
Plan and Execute Automations 
Behavioral Marketing Sample Execution
Plan Automations 
Whiteboard it + Personas 
• Segments 
• Profiles 
• Score 
• Timing 
• Status 
@automatemkt
Plan Automations 
Example “if, then” Automation 
• Segment 
• Profile 
• Score 
• Rating 
• Age/Timing 
• Assets 
• Behaviors 
• Rep Input 
@automatemkt 
Indy Club 
Sidekick (B+) 
>50 
Hot or Warm 
<1 day 
Cardio Vid + Catalog 
Natural Search (10 views) 
Lead Status = “Qualified” 
if 
50 
A- 
hot 
50 : >C
Sample Execution 
Example Automation 
@automatemkt 
then 
if 
=50 
30 
x50 
x 
1 
2 
3 
50 : >C
Sample Execution 
The big picture 
Assets Automations 
@automatemkt 
50 : C 
30 : B+ 
50 : A+ 
Dynamic 
Interface 
Layer 
(web, 
email, 
social etc.) 
Leads
@automatemkt
Salesforce vs. salesforce.com 
• When referring to the Salesforce product, always capitalize the name; 
never refer to the product as Salesforce.com, which is the company name 
• When referring to the company, use salesforce.com 
• Capitalize at the beginning of a sentence, lowercase everywhere else

Mais conteúdo relacionado

Mais procurados

Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationPardot
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot
 
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsGo Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
 
Pardot: Beyond Lead Generation
Pardot: Beyond Lead GenerationPardot: Beyond Lead Generation
Pardot: Beyond Lead GenerationEbsta Limited
 
Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Jeraldine Phneah
 
Accelerate SMB growth with Salesforce Pardot
Accelerate SMB growth with Salesforce PardotAccelerate SMB growth with Salesforce Pardot
Accelerate SMB growth with Salesforce PardotAtocloud
 
SalesLoft + Captora: Solving the $5.4 Million Problem
SalesLoft + Captora: Solving the $5.4 Million ProblemSalesLoft + Captora: Solving the $5.4 Million Problem
SalesLoft + Captora: Solving the $5.4 Million ProblemSalesLoft
 
How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG? How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG? Jeraldine Phneah
 
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
 
Dreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity Management
Dreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity ManagementDreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity Management
Dreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity ManagementDeepa Patel
 
Marketing automation market is expected to grow $6.4 billion by 2024
Marketing automation market is expected to grow $6.4 billion by 2024Marketing automation market is expected to grow $6.4 billion by 2024
Marketing automation market is expected to grow $6.4 billion by 2024DheerajPawar4
 
Enquiry to order functional brief
Enquiry to order   functional briefEnquiry to order   functional brief
Enquiry to order functional briefSushma Tiwaari
 
Pardot B2B Marketing Automation
Pardot B2B Marketing AutomationPardot B2B Marketing Automation
Pardot B2B Marketing AutomationJulie Minner
 
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
ISV Tech Talk:  Usage Metrics for Your LMA Managed PackagesISV Tech Talk:  Usage Metrics for Your LMA Managed Packages
ISV Tech Talk: Usage Metrics for Your LMA Managed PackagesSalesforce Partners
 
How to work with your salesforce contacts
How to work with your salesforce contactsHow to work with your salesforce contacts
How to work with your salesforce contactsSalesforce Partners
 
Best practices in creating & using sales reports & dashboards
Best practices in creating & using sales reports & dashboards Best practices in creating & using sales reports & dashboards
Best practices in creating & using sales reports & dashboards csupilowski
 
How tech companies scale their business on Salesforce?
How tech companies scale their business on Salesforce?How tech companies scale their business on Salesforce?
How tech companies scale their business on Salesforce?Jeraldine Phneah
 
Expert Blog PPT: Salesforce High-Velocity Sales for Opportunities
Expert Blog PPT: Salesforce High-Velocity Sales for OpportunitiesExpert Blog PPT: Salesforce High-Velocity Sales for Opportunities
Expert Blog PPT: Salesforce High-Velocity Sales for OpportunitiesCloud Analogy
 
Eloqua Experience Presentation on Sales-Marketing Alignment at Basware
Eloqua Experience Presentation on Sales-Marketing Alignment at BaswareEloqua Experience Presentation on Sales-Marketing Alignment at Basware
Eloqua Experience Presentation on Sales-Marketing Alignment at BaswareCeri Jones
 

Mais procurados (20)

Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot Integration
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For America
 
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsGo Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
 
Pardot: Beyond Lead Generation
Pardot: Beyond Lead GenerationPardot: Beyond Lead Generation
Pardot: Beyond Lead Generation
 
Pardot
PardotPardot
Pardot
 
Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing
 
Accelerate SMB growth with Salesforce Pardot
Accelerate SMB growth with Salesforce PardotAccelerate SMB growth with Salesforce Pardot
Accelerate SMB growth with Salesforce Pardot
 
SalesLoft + Captora: Solving the $5.4 Million Problem
SalesLoft + Captora: Solving the $5.4 Million ProblemSalesLoft + Captora: Solving the $5.4 Million Problem
SalesLoft + Captora: Solving the $5.4 Million Problem
 
How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG? How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG?
 
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...
 
Dreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity Management
Dreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity ManagementDreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity Management
Dreamforce 2013 Salesforce Fundamentals: Strategy for Opportunity Management
 
Marketing automation market is expected to grow $6.4 billion by 2024
Marketing automation market is expected to grow $6.4 billion by 2024Marketing automation market is expected to grow $6.4 billion by 2024
Marketing automation market is expected to grow $6.4 billion by 2024
 
Enquiry to order functional brief
Enquiry to order   functional briefEnquiry to order   functional brief
Enquiry to order functional brief
 
Pardot B2B Marketing Automation
Pardot B2B Marketing AutomationPardot B2B Marketing Automation
Pardot B2B Marketing Automation
 
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
ISV Tech Talk:  Usage Metrics for Your LMA Managed PackagesISV Tech Talk:  Usage Metrics for Your LMA Managed Packages
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
 
How to work with your salesforce contacts
How to work with your salesforce contactsHow to work with your salesforce contacts
How to work with your salesforce contacts
 
Best practices in creating & using sales reports & dashboards
Best practices in creating & using sales reports & dashboards Best practices in creating & using sales reports & dashboards
Best practices in creating & using sales reports & dashboards
 
How tech companies scale their business on Salesforce?
How tech companies scale their business on Salesforce?How tech companies scale their business on Salesforce?
How tech companies scale their business on Salesforce?
 
Expert Blog PPT: Salesforce High-Velocity Sales for Opportunities
Expert Blog PPT: Salesforce High-Velocity Sales for OpportunitiesExpert Blog PPT: Salesforce High-Velocity Sales for Opportunities
Expert Blog PPT: Salesforce High-Velocity Sales for Opportunities
 
Eloqua Experience Presentation on Sales-Marketing Alignment at Basware
Eloqua Experience Presentation on Sales-Marketing Alignment at BaswareEloqua Experience Presentation on Sales-Marketing Alignment at Basware
Eloqua Experience Presentation on Sales-Marketing Alignment at Basware
 

Semelhante a Pardot Story: Beyond List Email

Behavioral Marketing: Go Beyond List Email Marketing
Behavioral Marketing: Go Beyond List Email MarketingBehavioral Marketing: Go Beyond List Email Marketing
Behavioral Marketing: Go Beyond List Email MarketingJeremy Mason
 
Five Developer Tips Every Admin Needs To Know
Five Developer Tips Every Admin Needs To KnowFive Developer Tips Every Admin Needs To Know
Five Developer Tips Every Admin Needs To KnowSalesforce Developers
 
Singapore dg salesforce einstein + spring 17 release by manish
Singapore dg   salesforce einstein + spring 17 release by manishSingapore dg   salesforce einstein + spring 17 release by manish
Singapore dg salesforce einstein + spring 17 release by manishManish Thaduri
 
Lightning Flow: The Best Feature You're Not Using
Lightning Flow: The Best Feature You're Not UsingLightning Flow: The Best Feature You're Not Using
Lightning Flow: The Best Feature You're Not UsingSalesforce Admins
 
Marketing cloud development
Marketing cloud developmentMarketing cloud development
Marketing cloud developmentAmit Chaudhary
 
Indiana University: Our Path to Building an Enterprise Journey
Indiana University: Our Path to Building an Enterprise JourneyIndiana University: Our Path to Building an Enterprise Journey
Indiana University: Our Path to Building an Enterprise JourneySalesforce.org
 
Learn the Four A's to Admin Success
Learn the Four A's to Admin SuccessLearn the Four A's to Admin Success
Learn the Four A's to Admin SuccessSalesforce Admins
 
Essential Habits for New Admins
Essential Habits for New AdminsEssential Habits for New Admins
Essential Habits for New AdminsSalesforce Admins
 
Extracting Microservices from your Monolithic org - Strategies and Tactics
Extracting Microservices from your Monolithic org - Strategies and TacticsExtracting Microservices from your Monolithic org - Strategies and Tactics
Extracting Microservices from your Monolithic org - Strategies and TacticsJigar Shah
 
Around the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case StudyAround the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case Studydreamforce2006
 
Trailhead Live: Essential Habits & Core Admin Responsibilities
Trailhead Live: Essential Habits & Core Admin ResponsibilitiesTrailhead Live: Essential Habits & Core Admin Responsibilities
Trailhead Live: Essential Habits & Core Admin ResponsibilitiesSalesforce Admins
 
The Power of One by Steve Molis
The Power of One by Steve MolisThe Power of One by Steve Molis
The Power of One by Steve MolisSalesforce Admins
 
The Power of One by Steve Molis
The Power of One by Steve MolisThe Power of One by Steve Molis
The Power of One by Steve MolisSalesforce Admins
 
Advanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive VisibilityAdvanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive Visibilitydreamforce2006
 
Understanding Complex Data Trends in Salesforce1 Objects Using Heroku
Understanding Complex Data Trends in Salesforce1 Objects Using HerokuUnderstanding Complex Data Trends in Salesforce1 Objects Using Heroku
Understanding Complex Data Trends in Salesforce1 Objects Using HerokuSalesforce Developers
 
Fremont Salesforce Community Group - Salesforce Labs Day - Flow Templates
Fremont Salesforce Community Group - Salesforce Labs Day - Flow TemplatesFremont Salesforce Community Group - Salesforce Labs Day - Flow Templates
Fremont Salesforce Community Group - Salesforce Labs Day - Flow TemplatesJayant Jindal
 
Getting Started with Process Builder by Susan Sparks
Getting Started with Process Builder by Susan SparksGetting Started with Process Builder by Susan Sparks
Getting Started with Process Builder by Susan SparksSalesforce Admins
 
Dreamforce 2014 - Salesforce Python SDK for REST/SOAP APIs
Dreamforce 2014 - Salesforce Python SDK for REST/SOAP APIsDreamforce 2014 - Salesforce Python SDK for REST/SOAP APIs
Dreamforce 2014 - Salesforce Python SDK for REST/SOAP APIsHormoz Tarevern
 

Semelhante a Pardot Story: Beyond List Email (20)

Behavioral Marketing: Go Beyond List Email Marketing
Behavioral Marketing: Go Beyond List Email MarketingBehavioral Marketing: Go Beyond List Email Marketing
Behavioral Marketing: Go Beyond List Email Marketing
 
Introduction to Force.com
Introduction to Force.comIntroduction to Force.com
Introduction to Force.com
 
Five Developer Tips Every Admin Needs To Know
Five Developer Tips Every Admin Needs To KnowFive Developer Tips Every Admin Needs To Know
Five Developer Tips Every Admin Needs To Know
 
Singapore dg salesforce einstein + spring 17 release by manish
Singapore dg   salesforce einstein + spring 17 release by manishSingapore dg   salesforce einstein + spring 17 release by manish
Singapore dg salesforce einstein + spring 17 release by manish
 
Lightning Flow: The Best Feature You're Not Using
Lightning Flow: The Best Feature You're Not UsingLightning Flow: The Best Feature You're Not Using
Lightning Flow: The Best Feature You're Not Using
 
Marketing cloud development
Marketing cloud developmentMarketing cloud development
Marketing cloud development
 
Indiana University: Our Path to Building an Enterprise Journey
Indiana University: Our Path to Building an Enterprise JourneyIndiana University: Our Path to Building an Enterprise Journey
Indiana University: Our Path to Building an Enterprise Journey
 
Learn the Four A's to Admin Success
Learn the Four A's to Admin SuccessLearn the Four A's to Admin Success
Learn the Four A's to Admin Success
 
Essential Habits for New Admins
Essential Habits for New AdminsEssential Habits for New Admins
Essential Habits for New Admins
 
Extracting Microservices from your Monolithic org - Strategies and Tactics
Extracting Microservices from your Monolithic org - Strategies and TacticsExtracting Microservices from your Monolithic org - Strategies and Tactics
Extracting Microservices from your Monolithic org - Strategies and Tactics
 
Around the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case StudyAround the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case Study
 
Trailhead Live: Essential Habits & Core Admin Responsibilities
Trailhead Live: Essential Habits & Core Admin ResponsibilitiesTrailhead Live: Essential Habits & Core Admin Responsibilities
Trailhead Live: Essential Habits & Core Admin Responsibilities
 
The Power of One by Steve Molis
The Power of One by Steve MolisThe Power of One by Steve Molis
The Power of One by Steve Molis
 
The Power of One by Steve Molis
The Power of One by Steve MolisThe Power of One by Steve Molis
The Power of One by Steve Molis
 
Advanced Lightning Components
Advanced Lightning ComponentsAdvanced Lightning Components
Advanced Lightning Components
 
Advanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive VisibilityAdvanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive Visibility
 
Understanding Complex Data Trends in Salesforce1 Objects Using Heroku
Understanding Complex Data Trends in Salesforce1 Objects Using HerokuUnderstanding Complex Data Trends in Salesforce1 Objects Using Heroku
Understanding Complex Data Trends in Salesforce1 Objects Using Heroku
 
Fremont Salesforce Community Group - Salesforce Labs Day - Flow Templates
Fremont Salesforce Community Group - Salesforce Labs Day - Flow TemplatesFremont Salesforce Community Group - Salesforce Labs Day - Flow Templates
Fremont Salesforce Community Group - Salesforce Labs Day - Flow Templates
 
Getting Started with Process Builder by Susan Sparks
Getting Started with Process Builder by Susan SparksGetting Started with Process Builder by Susan Sparks
Getting Started with Process Builder by Susan Sparks
 
Dreamforce 2014 - Salesforce Python SDK for REST/SOAP APIs
Dreamforce 2014 - Salesforce Python SDK for REST/SOAP APIsDreamforce 2014 - Salesforce Python SDK for REST/SOAP APIs
Dreamforce 2014 - Salesforce Python SDK for REST/SOAP APIs
 

Mais de Pardot

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicPardot
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing StatsPardot
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesPardot
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page InspirationPardot
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterPardot
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing AutomationPardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingPardot
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelinePardot
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationPardot
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersPardot
 
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsLead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
 
Build Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesBuild Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesPardot
 
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email NurturingActivate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
 
7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing Tips7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing TipsPardot
 
5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for Marketers5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for MarketersPardot
 
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest AssetPardot
 
3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales Success3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales SuccessPardot
 
Marketing Automation Success Planning Template
Marketing Automation Success Planning TemplateMarketing Automation Success Planning Template
Marketing Automation Success Planning TemplatePardot
 
10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should Know10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should KnowPardot
 

Mais de Pardot (20)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats Infographic
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of Thrones
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page Inspiration
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That Matter
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing Automation
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead Nurturing
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing Automation
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
 
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsLead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
 
Build Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesBuild Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited Resources
 
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email NurturingActivate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
 
7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing Tips7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing Tips
 
5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for Marketers5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for Marketers
 
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
 
3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales Success3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales Success
 
Marketing Automation Success Planning Template
Marketing Automation Success Planning TemplateMarketing Automation Success Planning Template
Marketing Automation Success Planning Template
 
10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should Know10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should Know
 

Último

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 

Último (20)

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 

Pardot Story: Beyond List Email

  • 1. Precor Story: Beyond List Email Jeremy Mason Sr. Manager – Marketing Ops & Lead Gen @automatemkt
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. @automatemkt
  • 3. Jeremy Mason Senior Manager – Marketing Ops & Lead Gen @automatemkt
  • 4. Agenda • A few seconds on Precor • 3 Years with Pardot + SalesCloud • Foundations • Behavioral Marketing Sample execution
  • 5. Precor’s Story About Precor • Part of Amer Sports • Elliptical Category 1998 • Leaders in Networked Fitness @automatemkt
  • 6. Precor’s Pardot Story 3 years of Pardot + SalesCloud • 2012 – Implementation • 2013 – Processes and Situational Awareness • 2014 – Agility, Nurturing and Quotas • 2015 – Behavioral Marketing @automatemkt
  • 7. Precor’s Pardot Story Foundations = Visualization • Understand System integrations: • Flow chart buyer’s journey • Build asset maps + gap analysis (inventory) • Plan and execute automations @automatemkt
  • 8. Sample cloud ecosystem inquiry MQL SAL SQL customer
  • 9. Buyer’s Journey in a Primary System Context Closed Salesforce.com Campaign Pardot Campaign Lead Contact Campaign History Opportunity 2 Campaign Influence 3 Segmentation List Response Prospect 1 assign Marketing Automation Salesforce.com Primary Campaign Source Rules Emails Drips Forms inquiry MQL SAL SQL customer
  • 10. Asset Map and Gap Analysis Plot out your assets @automatemkt Visitors Prospects MQLs SQLs SEO Social Email Telequal Buyer’s Guide PDF Infographic: Buyer’s Guide --- --- ROI Tools Slideshare: Buying Tools Video: Treadmill Plan your facility ? Whitepaper: Fitness & Profit Video: Testimonial Appointment: Demo Program --- --- Video: Service Advantages Service Discount --- --- ? ? Nurturing
  • 11. Plan and Execute Automations Behavioral Marketing Sample Execution
  • 12. Plan Automations Whiteboard it + Personas • Segments • Profiles • Score • Timing • Status @automatemkt
  • 13. Plan Automations Example “if, then” Automation • Segment • Profile • Score • Rating • Age/Timing • Assets • Behaviors • Rep Input @automatemkt Indy Club Sidekick (B+) >50 Hot or Warm <1 day Cardio Vid + Catalog Natural Search (10 views) Lead Status = “Qualified” if 50 A- hot 50 : >C
  • 14. Sample Execution Example Automation @automatemkt then if =50 30 x50 x 1 2 3 50 : >C
  • 15. Sample Execution The big picture Assets Automations @automatemkt 50 : C 30 : B+ 50 : A+ Dynamic Interface Layer (web, email, social etc.) Leads
  • 17. Salesforce vs. salesforce.com • When referring to the Salesforce product, always capitalize the name; never refer to the product as Salesforce.com, which is the company name • When referring to the company, use salesforce.com • Capitalize at the beginning of a sentence, lowercase everywhere else