SlideShare uma empresa Scribd logo
1 de 87
Baixar para ler offline
Pardot + Data.com: 
Deliver Personalized Marketing at Scale 
Brett Stineman 
Product Marketing Director, Data.com 
@jbstineman 
#datadash14 
Billy Cripe 
CMO, Field Nation 
@billycripe 
Chris Heiden 
Sales Engineer, Pardot 
@chris_heiden 
#pardotdf14
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use 
of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions 
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and 
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is 
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These 
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Top Marketing Priority: Turning Leads into Customers 
Marketing Challenge 1: 
More Effective Campaigns 
Marketing Challenge 2: 
Better Alignment with Sales 
Increase Marketing 
Personalization 
§ Reduce opt-outs 
§ Improve prospect engagement 
VP, Demand Gen 
Expedite Qualified Leads 
to Sales 
§ Accelerate lead progression 
§ Improve conversion rate
From Leads to Customers 
Personalization is crucial for effective nurturing, but difficult to do well at scale 
http://www.neustar.biz/resources/whitepapers/activation/personalized-marketing-glossary.pdf
From Leads to Customers 
Improving alignment between Marketing and Sales brings significant benefits 
57% of B2B 
organizations identify 
“converting qualified 
leads into paying 
customers” as a top 
funnel priority 
Source: MarketingSherpa 
% Achieving Revenue Goals by Degree of Integration 
Between Key Sales & Marketing Systems 
Source: Demand Metric, 2013 
http://www.demandmetric.com/system/files/templates/sales__marketing_alignment_-_benchmarking_report.pdf
The Keys to Optimizing Your B2B Marketing Processes 
Improve the Effectiveness of B2B 
Marketing Interactions 
Improve the Quality of B2B Account 
and Contact Data 
Both natively integrated with the #1 sales app
Chris Heiden 
Sales Engineer, Pardot
Demonstration 
Using Pardot + Data.com to 
Improve Marketing Processes 
Scenario 1: Automated Routing to Targeted Marketing Campaign 
Inbound lead through 
marketing channel 
Enrich with detailed 
individual and account info 
Lead info maps to 
specific campaign? 
Route to targeted 
marketing drip campaign
Cindy 
Pross 
cpross@wsgc.com 
WSI
Pardot + Data.com: Deliver Personalized Marketing at Scale
Let’s look at this 
inbound lead in Pardot 
leadmanager@pardot.demo 
*********
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Now we will enrich the 
lead using Data.com 
leadmanager@pardot.demo 
*********
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Let’s look at the 
enriched lead in Pardot 
leadmanager@pardot.demo 
*********
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
A
Demonstration 
Using Pardot + Data.com to 
Improve Marketing Processes 
Scenario 2: Fast-track Routing to Account Exec 
Inbound lead through 
marketing channel 
Enrich with detailed 
individual and account info 
Lead info maps to 
strategic account? 
Route to assigned rep. 
for follow-up/next steps
David 
Berk 
david@topsy.com 
Topsy Labs
Pardot + Data.com: Deliver Personalized Marketing at Scale
Let’s look at this 
inbound lead in Pardot 
leadmanager@pardot.demo 
*********
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Now we will enrich the 
lead using Data.com 
leadmanager@pardot.demo 
*********
David Berk
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
L
Pardot + Data.com: Deliver Personalized Marketing at Scale
L
Now let’s look at the 
lead as the Sales Exec 
elliotexec@pardot.demo 
*********
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Let’s look at the 
enriched lead in Pardot 
leadmanager@pardot.demo 
*********
David
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
Billy Cripe 
CMO, Field Nation 
@billycripe
“With Pardot we can synchronize, amplify 
and expand our marketing reach 
p ainlessly and quickly.” 
Billy Cripe, CMO, Field Nation 
Field Nation Shortened their Sales Cycle by 110% 
• Online service work marketplace named Inc.com’s 43rd Fastest Growing Company in 2013 
• Shortened lead-to-close cycle from 18 months to 2 months using Pardot engagement data 
• Increased sales insight with Pardot prospect profile + appended information from Data.com
Growth Hacking With Salesforce 
Outbound + Inbound Marketing Campaigns 
Website Integrated With Sales Cloud 
Capture Intent & Timeliness With Data.com 
& Pardot Landing Pages 
Assignment & Workflow in Sales Cloud 
Nurture Segments with Pardot Drips 
Engage & Grow With 
The Salesforce Ecosystem 
Inbound Leads 
Enrich with Data & Scoring 
Drive into Nurture Segment 
Deliver MQL To Reps
Improving Lead-to-Revenue Management 
ü Optimized web-to-lead 
ü Improved response rates 
ü Automated personalization 
ü Targeted segmentation 
ü Detailed lead tracking/scoring 
ü Expedited lead routing 
Capture 
Nurture 
Sell 
+ 
$
Learn more at the Sales Hub 
§ 20-min session on improving customer data quality at 11:30 
§ Data.com info station open all day 
§ Marriott Marquis, Yerba Buena Salon 9 
§ Wednesday, 12:45 
§ Marriott Marquis, Yerba Buena Salon 9 
§ Come find us in the campground for demos 
Learn more 
Accelerate Pipeline with Pardot: 
Salesforce B2B Marketing Automation Solution
Pardot + Data.com: Deliver Personalized Marketing at Scale

Mais conteúdo relacionado

Mais procurados

Accelerate Pipeline with Pardot
Accelerate Pipeline with PardotAccelerate Pipeline with Pardot
Accelerate Pipeline with PardotPardot
 
Pardot B2B Marketing Automation
Pardot B2B Marketing AutomationPardot B2B Marketing Automation
Pardot B2B Marketing AutomationJulie Minner
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot
 
Using Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer Networks Using Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
 
Salesforce Data.com + Pardot
Salesforce Data.com + PardotSalesforce Data.com + Pardot
Salesforce Data.com + PardotSumma
 
Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...Brainrider B2B Marketing
 
Marketing Automation Hacks: Pardot
Marketing Automation Hacks: PardotMarketing Automation Hacks: Pardot
Marketing Automation Hacks: PardotUberflip
 
10 Ways to Get More from Your Pardot Solution
10 Ways to Get More from Your Pardot Solution10 Ways to Get More from Your Pardot Solution
10 Ways to Get More from Your Pardot SolutionPardot
 
Pardot Marketing Automation
Pardot Marketing AutomationPardot Marketing Automation
Pardot Marketing AutomationNatalija Pavic
 
Pardreamin' 2020 - pardot automation rules to the rescue
Pardreamin' 2020  - pardot automation rules to the rescuePardreamin' 2020  - pardot automation rules to the rescue
Pardreamin' 2020 - pardot automation rules to the rescueThimuth Amarakoon
 
Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Jeraldine Phneah
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationPardot
 
3 Tips To Get The Most Out Of Pardot Reporting
3 Tips To Get The Most Out Of Pardot Reporting 3 Tips To Get The Most Out Of Pardot Reporting
3 Tips To Get The Most Out Of Pardot Reporting Brainrider B2B Marketing
 
Toronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 SlideshareToronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 SlideshareBrainrider B2B Marketing
 
Marketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
 
What is marketing automation
What is marketing automationWhat is marketing automation
What is marketing automationDoug Griffin
 
MQL Pivot Table from Pardot Marketing Automation System
MQL Pivot Table from Pardot Marketing Automation SystemMQL Pivot Table from Pardot Marketing Automation System
MQL Pivot Table from Pardot Marketing Automation SystemJeremy Mason
 

Mais procurados (20)

Accelerate Pipeline with Pardot
Accelerate Pipeline with PardotAccelerate Pipeline with Pardot
Accelerate Pipeline with Pardot
 
Pardot B2B Marketing Automation
Pardot B2B Marketing AutomationPardot B2B Marketing Automation
Pardot B2B Marketing Automation
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For America
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List Email
 
Using Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer Networks Using Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer Networks
 
Pardot
PardotPardot
Pardot
 
Salesforce Data.com + Pardot
Salesforce Data.com + PardotSalesforce Data.com + Pardot
Salesforce Data.com + Pardot
 
Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...
 
Marketing Automation Hacks: Pardot
Marketing Automation Hacks: PardotMarketing Automation Hacks: Pardot
Marketing Automation Hacks: Pardot
 
10 Ways to Get More from Your Pardot Solution
10 Ways to Get More from Your Pardot Solution10 Ways to Get More from Your Pardot Solution
10 Ways to Get More from Your Pardot Solution
 
Pardot Marketing Automation
Pardot Marketing AutomationPardot Marketing Automation
Pardot Marketing Automation
 
Pardreamin' 2020 - pardot automation rules to the rescue
Pardreamin' 2020  - pardot automation rules to the rescuePardreamin' 2020  - pardot automation rules to the rescue
Pardreamin' 2020 - pardot automation rules to the rescue
 
Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing Automation
 
3 Tips To Get The Most Out Of Pardot Reporting
3 Tips To Get The Most Out Of Pardot Reporting 3 Tips To Get The Most Out Of Pardot Reporting
3 Tips To Get The Most Out Of Pardot Reporting
 
Toronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 SlideshareToronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 Slideshare
 
Marketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-Fowler
 
What is marketing automation
What is marketing automationWhat is marketing automation
What is marketing automation
 
MQL Pivot Table from Pardot Marketing Automation System
MQL Pivot Table from Pardot Marketing Automation SystemMQL Pivot Table from Pardot Marketing Automation System
MQL Pivot Table from Pardot Marketing Automation System
 
HubSpot New Features and Portal Tune-Ups
HubSpot New Features and Portal Tune-UpsHubSpot New Features and Portal Tune-Ups
HubSpot New Features and Portal Tune-Ups
 

Destaque

Personalized Marketing – Reaching the right customers at the right time!
Personalized Marketing – Reaching the right customers at the right time! Personalized Marketing – Reaching the right customers at the right time!
Personalized Marketing – Reaching the right customers at the right time! Subhakar Rao Surapaneni
 
1 to 1 Cross Media Personalized Marketing
1 to 1 Cross Media Personalized Marketing1 to 1 Cross Media Personalized Marketing
1 to 1 Cross Media Personalized MarketingJit Khoon Tan
 
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the Pardashians
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the PardashiansPardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the Pardashians
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the PardashiansPardot
 
Pardot Elevate 2012 - Case Study: Yardley Products Corp.
Pardot Elevate 2012 - Case Study: Yardley Products Corp.Pardot Elevate 2012 - Case Study: Yardley Products Corp.
Pardot Elevate 2012 - Case Study: Yardley Products Corp.Pardot
 
The Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsThe Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsAaron Corson
 
Pardot Basics Bootcamp
Pardot Basics BootcampPardot Basics Bootcamp
Pardot Basics BootcampPardot
 
Salesforce Marketing Cloud: Creating 1:1 Journeys
Salesforce Marketing Cloud: Creating 1:1 JourneysSalesforce Marketing Cloud: Creating 1:1 Journeys
Salesforce Marketing Cloud: Creating 1:1 JourneysSalesforce Partners
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicPardot
 

Destaque (8)

Personalized Marketing – Reaching the right customers at the right time!
Personalized Marketing – Reaching the right customers at the right time! Personalized Marketing – Reaching the right customers at the right time!
Personalized Marketing – Reaching the right customers at the right time!
 
1 to 1 Cross Media Personalized Marketing
1 to 1 Cross Media Personalized Marketing1 to 1 Cross Media Personalized Marketing
1 to 1 Cross Media Personalized Marketing
 
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the Pardashians
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the PardashiansPardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the Pardashians
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the Pardashians
 
Pardot Elevate 2012 - Case Study: Yardley Products Corp.
Pardot Elevate 2012 - Case Study: Yardley Products Corp.Pardot Elevate 2012 - Case Study: Yardley Products Corp.
Pardot Elevate 2012 - Case Study: Yardley Products Corp.
 
The Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsThe Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing Campaigns
 
Pardot Basics Bootcamp
Pardot Basics BootcampPardot Basics Bootcamp
Pardot Basics Bootcamp
 
Salesforce Marketing Cloud: Creating 1:1 Journeys
Salesforce Marketing Cloud: Creating 1:1 JourneysSalesforce Marketing Cloud: Creating 1:1 Journeys
Salesforce Marketing Cloud: Creating 1:1 Journeys
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats Infographic
 

Semelhante a Pardot + Data.com: Deliver Personalized Marketing at Scale

CRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthCRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthSalesforce Marketing Cloud
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
 
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or Both
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothChoosing the Right Solution: When to Use Pardot, Marketing Cloud, or Both
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothDreamforce
 
Dreamforce 2016 Pardot Session
Dreamforce 2016 Pardot SessionDreamforce 2016 Pardot Session
Dreamforce 2016 Pardot SessionTori Jensen
 
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email NurturingActivate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
 
The Power of Influencer Marketing
The Power of Influencer MarketingThe Power of Influencer Marketing
The Power of Influencer MarketingPardot
 
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...LinkedIn
 
Closing the Sales to Marketing Gap (Dreamforce 2013)
Closing the Sales to Marketing Gap (Dreamforce 2013)Closing the Sales to Marketing Gap (Dreamforce 2013)
Closing the Sales to Marketing Gap (Dreamforce 2013)Casey Cheshire
 
Build Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesBuild Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesPardot
 
Align Sales and Marketing - The Marketing Automation Advantage
Align Sales and Marketing - The Marketing Automation AdvantageAlign Sales and Marketing - The Marketing Automation Advantage
Align Sales and Marketing - The Marketing Automation AdvantagePardot
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessSalesforce Marketing Cloud
 
Service Cloud: The Perfect Pitch for Telesales
Service Cloud:  The Perfect Pitch for TelesalesService Cloud:  The Perfect Pitch for Telesales
Service Cloud: The Perfect Pitch for TelesalesDianne Conley
 
Using Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer NetworksUsing Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
 
Dreamforce Presentation - Fliptop + InsideView
Dreamforce Presentation - Fliptop + InsideViewDreamforce Presentation - Fliptop + InsideView
Dreamforce Presentation - Fliptop + InsideViewFliptop
 
How Sales Captures the "Win" with Marketing Automation
How Sales Captures the "Win" with Marketing AutomationHow Sales Captures the "Win" with Marketing Automation
How Sales Captures the "Win" with Marketing AutomationPardot
 
Better Events with Marketing Automation
Better Events with Marketing AutomationBetter Events with Marketing Automation
Better Events with Marketing AutomationPardot
 
Real Life AI: Insights From Salesforce Pardot and Demandbase
Real Life AI: Insights From Salesforce Pardot and DemandbaseReal Life AI: Insights From Salesforce Pardot and Demandbase
Real Life AI: Insights From Salesforce Pardot and DemandbaseDemandbase
 

Semelhante a Pardot + Data.com: Deliver Personalized Marketing at Scale (20)

CRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthCRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline Growth
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing Automation
 
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or Both
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothChoosing the Right Solution: When to Use Pardot, Marketing Cloud, or Both
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or Both
 
Dreamforce 2016 Pardot Session
Dreamforce 2016 Pardot SessionDreamforce 2016 Pardot Session
Dreamforce 2016 Pardot Session
 
Sales cloud beakout del 1/2 Basecamp Copenhagen
Sales cloud beakout del 1/2 Basecamp CopenhagenSales cloud beakout del 1/2 Basecamp Copenhagen
Sales cloud beakout del 1/2 Basecamp Copenhagen
 
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email NurturingActivate Leads in Your Database with Customer Needs-Driven Email Nurturing
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
 
The Power of Influencer Marketing
The Power of Influencer MarketingThe Power of Influencer Marketing
The Power of Influencer Marketing
 
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...
 
Closing the Sales to Marketing Gap (Dreamforce 2013)
Closing the Sales to Marketing Gap (Dreamforce 2013)Closing the Sales to Marketing Gap (Dreamforce 2013)
Closing the Sales to Marketing Gap (Dreamforce 2013)
 
Build Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesBuild Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited Resources
 
Sales Cloud Best Practices
Sales Cloud Best PracticesSales Cloud Best Practices
Sales Cloud Best Practices
 
Align Sales and Marketing - The Marketing Automation Advantage
Align Sales and Marketing - The Marketing Automation AdvantageAlign Sales and Marketing - The Marketing Automation Advantage
Align Sales and Marketing - The Marketing Automation Advantage
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
 
Service Cloud: The Perfect Pitch for Telesales
Service Cloud:  The Perfect Pitch for TelesalesService Cloud:  The Perfect Pitch for Telesales
Service Cloud: The Perfect Pitch for Telesales
 
Using Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer NetworksUsing Pardot and Communities: Marketing with Partner and Dealer Networks
Using Pardot and Communities: Marketing with Partner and Dealer Networks
 
Dreamforce Presentation - Fliptop + InsideView
Dreamforce Presentation - Fliptop + InsideViewDreamforce Presentation - Fliptop + InsideView
Dreamforce Presentation - Fliptop + InsideView
 
How Sales Captures the "Win" with Marketing Automation
How Sales Captures the "Win" with Marketing AutomationHow Sales Captures the "Win" with Marketing Automation
How Sales Captures the "Win" with Marketing Automation
 
Better Events with Marketing Automation
Better Events with Marketing AutomationBetter Events with Marketing Automation
Better Events with Marketing Automation
 
Pardot Upgrade Paths
Pardot Upgrade PathsPardot Upgrade Paths
Pardot Upgrade Paths
 
Real Life AI: Insights From Salesforce Pardot and Demandbase
Real Life AI: Insights From Salesforce Pardot and DemandbaseReal Life AI: Insights From Salesforce Pardot and Demandbase
Real Life AI: Insights From Salesforce Pardot and Demandbase
 

Mais de Pardot

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing StatsPardot
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesPardot
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page InspirationPardot
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterPardot
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing AutomationPardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingPardot
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelinePardot
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationPardot
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersPardot
 
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsLead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
 
Pardot + Salesforce: Closing the Gap Between Marketing and Sales
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot + Salesforce: Closing the Gap Between Marketing and Sales
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
 
7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing Tips7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing TipsPardot
 
5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for Marketers5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for MarketersPardot
 
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest AssetPardot
 
3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales Success3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales SuccessPardot
 
Marketing Automation Success Planning Template
Marketing Automation Success Planning TemplateMarketing Automation Success Planning Template
Marketing Automation Success Planning TemplatePardot
 
10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should Know10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should KnowPardot
 

Mais de Pardot (18)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of Thrones
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page Inspiration
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That Matter
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing Automation
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead Nurturing
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing Automation
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
 
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsLead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
 
Pardot + Salesforce: Closing the Gap Between Marketing and Sales
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot + Salesforce: Closing the Gap Between Marketing and Sales
Pardot + Salesforce: Closing the Gap Between Marketing and Sales
 
7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing Tips7 Advanced Lead Nurturing Tips
7 Advanced Lead Nurturing Tips
 
5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for Marketers5 Reasons Lead Nurturing Isn't Just for Marketers
5 Reasons Lead Nurturing Isn't Just for Marketers
 
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
4 Ways to Dominate Your B2B Marketing Database: Marketing's Greatest Asset
 
3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales Success3 Keys to Measuring Marketing and Sales Success
3 Keys to Measuring Marketing and Sales Success
 
Marketing Automation Success Planning Template
Marketing Automation Success Planning TemplateMarketing Automation Success Planning Template
Marketing Automation Success Planning Template
 
10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should Know10 Eye-Opening Stats Every SMB Marketer Should Know
10 Eye-Opening Stats Every SMB Marketer Should Know
 

Último

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 

Último (20)

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 

Pardot + Data.com: Deliver Personalized Marketing at Scale

  • 1. Pardot + Data.com: Deliver Personalized Marketing at Scale Brett Stineman Product Marketing Director, Data.com @jbstineman #datadash14 Billy Cripe CMO, Field Nation @billycripe Chris Heiden Sales Engineer, Pardot @chris_heiden #pardotdf14
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Top Marketing Priority: Turning Leads into Customers Marketing Challenge 1: More Effective Campaigns Marketing Challenge 2: Better Alignment with Sales Increase Marketing Personalization § Reduce opt-outs § Improve prospect engagement VP, Demand Gen Expedite Qualified Leads to Sales § Accelerate lead progression § Improve conversion rate
  • 4. From Leads to Customers Personalization is crucial for effective nurturing, but difficult to do well at scale http://www.neustar.biz/resources/whitepapers/activation/personalized-marketing-glossary.pdf
  • 5. From Leads to Customers Improving alignment between Marketing and Sales brings significant benefits 57% of B2B organizations identify “converting qualified leads into paying customers” as a top funnel priority Source: MarketingSherpa % Achieving Revenue Goals by Degree of Integration Between Key Sales & Marketing Systems Source: Demand Metric, 2013 http://www.demandmetric.com/system/files/templates/sales__marketing_alignment_-_benchmarking_report.pdf
  • 6. The Keys to Optimizing Your B2B Marketing Processes Improve the Effectiveness of B2B Marketing Interactions Improve the Quality of B2B Account and Contact Data Both natively integrated with the #1 sales app
  • 7. Chris Heiden Sales Engineer, Pardot
  • 8. Demonstration Using Pardot + Data.com to Improve Marketing Processes Scenario 1: Automated Routing to Targeted Marketing Campaign Inbound lead through marketing channel Enrich with detailed individual and account info Lead info maps to specific campaign? Route to targeted marketing drip campaign
  • 11. Let’s look at this inbound lead in Pardot leadmanager@pardot.demo *********
  • 22. Now we will enrich the lead using Data.com leadmanager@pardot.demo *********
  • 33. Let’s look at the enriched lead in Pardot leadmanager@pardot.demo *********
  • 38. A
  • 39. Demonstration Using Pardot + Data.com to Improve Marketing Processes Scenario 2: Fast-track Routing to Account Exec Inbound lead through marketing channel Enrich with detailed individual and account info Lead info maps to strategic account? Route to assigned rep. for follow-up/next steps
  • 42. Let’s look at this inbound lead in Pardot leadmanager@pardot.demo *********
  • 51. Now we will enrich the lead using Data.com leadmanager@pardot.demo *********
  • 58. L
  • 60. L
  • 61. Now let’s look at the lead as the Sales Exec elliotexec@pardot.demo *********
  • 74. Let’s look at the enriched lead in Pardot leadmanager@pardot.demo *********
  • 75. David
  • 82. Billy Cripe CMO, Field Nation @billycripe
  • 83. “With Pardot we can synchronize, amplify and expand our marketing reach p ainlessly and quickly.” Billy Cripe, CMO, Field Nation Field Nation Shortened their Sales Cycle by 110% • Online service work marketplace named Inc.com’s 43rd Fastest Growing Company in 2013 • Shortened lead-to-close cycle from 18 months to 2 months using Pardot engagement data • Increased sales insight with Pardot prospect profile + appended information from Data.com
  • 84. Growth Hacking With Salesforce Outbound + Inbound Marketing Campaigns Website Integrated With Sales Cloud Capture Intent & Timeliness With Data.com & Pardot Landing Pages Assignment & Workflow in Sales Cloud Nurture Segments with Pardot Drips Engage & Grow With The Salesforce Ecosystem Inbound Leads Enrich with Data & Scoring Drive into Nurture Segment Deliver MQL To Reps
  • 85. Improving Lead-to-Revenue Management ü Optimized web-to-lead ü Improved response rates ü Automated personalization ü Targeted segmentation ü Detailed lead tracking/scoring ü Expedited lead routing Capture Nurture Sell + $
  • 86. Learn more at the Sales Hub § 20-min session on improving customer data quality at 11:30 § Data.com info station open all day § Marriott Marquis, Yerba Buena Salon 9 § Wednesday, 12:45 § Marriott Marquis, Yerba Buena Salon 9 § Come find us in the campground for demos Learn more Accelerate Pipeline with Pardot: Salesforce B2B Marketing Automation Solution