This document provides an overview and agenda for a presentation on getting more out of marketing analytics. It discusses GoodData's partnership with Pardot, recapping the timeline from the partnership announcement through the beta testing period to the upcoming launch of their base marketing analytics product. It also previews GoodData's reporting environment, distinguishing metrics from attributes, and provides a demo of how to build reports and analytics visualizations in GoodData. Finally, it gives a sneak peek at upcoming premium analytics features including funnel reports with velocities, waterfalls, and performance trending.
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Pardot Elevate 2011: Getting More Out of Marketing Analytics with Pardot and GoodData
1. Getting More Out Of Marketing Analytics
Elevate 2011
Cody Crnkovich
Sr. Director, Powered by Partnerships
cody@gooddata.com
(415) 763-5799
@codycrnkovich
4. GoodData at a Glance
• Connect business
people to business data
• Provide platform for
companies to measure
and continually improve
their business
• Operational dashboards,
advanced analytics, data
warehousing and
integration, all as an on-
demand service
Platform Overview
Q4 2011
9. Partnership Timeline
Q4’10
Q1’11
Q2’11
Q3’11
Q4’11
Q1’12
Partnership
Announced
Elevate 2010
Beta
Premium Product
Begins
Product
Scheduled for
Rework
Launch
Integration
Pardot API
Customer
Base Product
Begins
Updates
Discovery Ends
Launches
GoodData
150+ Betas
Platform
Premium Product
Updates
Work Begins
Company Overivew
Q4 2011
10. What took so long???
• Seamless experience
• Updates/improvements required
• Pardot APIs
• GoodData platform
• Needed more valuable Base product
• Custom fields
• Tags and more
Company Overivew
Q4 2011
11. Where are we now???
• Ending beta
• 2+ quarters
• 150+ participating companies
• Great customer feedback
• Launching Base product for everyone
• Scheduled for Thanksgiving release
• November 23rd / 24th
Company Overivew
Q4 2011
14. GoodData reporting
WTF is a
“What”???
HTF do I use the
“How”???
Platform Overview
Q4 2011
15. The “What” and “How”
• What = “What do you want to measure?”
• A Metric
• Can be summed or averaged
• How = “How do you want to break it down?”
• An Attribute
• Can’t be summed or averaged
Platform Overview
Q4 2011
16. The “What”
Prospect
Name
Create
Date
Grade
Score
Bob
01/01/2011
B
50
Sally
03/11/2011
C
70
Jo
05/24/2011
A
60
Sara
08/07/2011
D
40
Steve
06/30/2011
B-‐
20
Danielle
11/11/2011
B+
80
Platform Overview
Q4 2011
17. The “What”
Prospect
Name
Create
Date
Grade
Score
Bob
01/01/2011
B
50
Sally
03/11/2011
C
70
Jo
05/24/2011
A
60
Sara
08/07/2011
D
40
Steve
06/30/2011
B-‐
20
Danielle
11/11/2011
B+
80
Average
=
53.3
Platform Overview
Q4 2011
=AVERAGE(50,70,60…)
18. The “What” =AVERAGE(50)
Prospect
Name
Create
Date
Grade
Score
Average
Bob
01/01/2011
B
50
50
Sally
03/11/2011
C
70
70
Jo
05/24/2011
A
60
60
Sara
08/07/2011
D
40
40
Steve
06/30/2011
B-‐
20
20
Danielle
11/11/2011
B+
80
80
Average
=
53.3
Platform Overview
Q4 2011
=AVERAGE(20)
19. The “How”
=AVERAGE(Bob,Sally,…)?
Prospect
Name
Create
Date
Grade
Score
Bob
01/01/2011
B
50
Sally
03/11/2011
C
70
Jo
05/24/2011
A
60
Sara
08/07/2011
D
40
Steve
06/30/2011
B-‐
20
Danielle
11/11/2011
B+
80
Platform Overview
Q4 2011