SlideShare uma empresa Scribd logo

Introduction to SPSS for Market Research

•Transferir como PPT, PDF•
•
Phi Jack
Phi Jack

This document provides an introduction and overview of SPSS (Statistical Package for the Social Sciences). It discusses what SPSS is, the research process it supports, how questionnaires are translated into SPSS, different question and response formats, and levels of measurement. It also briefly outlines some of SPSS's data editing, analysis, and output features.

TecnologiaNegócios
1 de 25
Introduction to SPSS Johan Smits Senior lecturer Statistics, Research and SPSS Saxion Market Research
About SPSS Inc. ,[object Object],[object Object]
What is SPSS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Translate the Questionnaire into SPSS ,[object Object],[object Object],[object Object]
Measurement in Market Research ,[object Object],[object Object],[object Object]
Question-response formats ,[object Object],[object Object],[object Object],[object Object]
Respons-format :: Closed-Ended (1) ,[object Object],[object Object]
Coding the answers ,[object Object]
Respons-format :: Closed-Ended (2) ,[object Object],[object Object],[object Object]
Open-ended with numerical response ,[object Object],[object Object]
Open-ended with text response ,[object Object],[object Object],[object Object],[object Object]
Scale characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Levels of Measurement
Levels of measurement ,[object Object],[object Object],[object Object],[object Object]
Levels of measurement ,[object Object],[object Object]
Levels of measurement ,[object Object],[object Object]
Levels of measurement ,[object Object]
Levels of measurement ,[object Object],[object Object],[object Object]
Coding data and the data code book ,[object Object],[object Object],[object Object],[object Object],[object Object]
The SPSS Data Editor ,[object Object]
The SPSS Data Editor ,[object Object]
The SPSS Data Editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPSS Menu’s ,[object Object],[object Object],[object Object],[object Object]
SPSS Menu’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPSS Output ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Software packages for statistical analysis - SPSS
Software packages for statistical analysis - SPSSSoftware packages for statistical analysis - SPSS
Software packages for statistical analysis - SPSSANAND BALAJI
 
SPS intro
SPS introSPS intro
SPS introResearch Scholar - HNB Garhwal Central University, Srinagar, Uttarakhand.
 
Introduction To SPSS
Introduction To SPSSIntroduction To SPSS
Introduction To SPSSThankGod Damion Okpe
 
Basic guide to SPSS
Basic guide to SPSSBasic guide to SPSS
Basic guide to SPSSpaul_gorman
 
Statistical analysis using spss
Statistical analysis using spssStatistical analysis using spss
Statistical analysis using spssjpcagphil
 
Basics stat ppt-types of data
Basics stat ppt-types of dataBasics stat ppt-types of data
Basics stat ppt-types of dataFarhana Shaheen
 
(Manual spss)
(Manual spss)(Manual spss)
(Manual spss)Enas Ahmed
 
Introduction to spss
Introduction to spssIntroduction to spss
Introduction to spssManish Parihar
 

Recomendados

Software packages for statistical analysis - SPSS
Software packages for statistical analysis - SPSSSoftware packages for statistical analysis - SPSS
Software packages for statistical analysis - SPSSANAND BALAJI
 
SPS intro
SPS introSPS intro
SPS introResearch Scholar - HNB Garhwal Central University, Srinagar, Uttarakhand.
 
Introduction To SPSS
Introduction To SPSSIntroduction To SPSS
Introduction To SPSSThankGod Damion Okpe
 
Basic guide to SPSS
Basic guide to SPSSBasic guide to SPSS
Basic guide to SPSSpaul_gorman
 
Statistical analysis using spss
Statistical analysis using spssStatistical analysis using spss
Statistical analysis using spssjpcagphil
 
Basics stat ppt-types of data
Basics stat ppt-types of dataBasics stat ppt-types of data
Basics stat ppt-types of dataFarhana Shaheen
 
(Manual spss)
(Manual spss)(Manual spss)
(Manual spss)Enas Ahmed
 
Introduction to spss
Introduction to spssIntroduction to spss
Introduction to spssManish Parihar
 
Spss lecture notes
Spss lecture notesSpss lecture notes
Spss lecture notesDavid mbwiga
 
Descriptive statistics
Descriptive statisticsDescriptive statistics
Descriptive statisticsAiden Yeh
 
Descriptive Statistics
Descriptive StatisticsDescriptive Statistics
Descriptive StatisticsNeny Isharyanti
 
SPSS How to use Spss software
SPSS How to use Spss softwareSPSS How to use Spss software
SPSS How to use Spss softwareDebashis Baidya
 
Type of data
Type of dataType of data
Type of dataAmit Sharma
 
Introduction To Statistics
Introduction To StatisticsIntroduction To Statistics
Introduction To Statisticsalbertlaporte
 
An Introduction to SPSS
An Introduction to SPSSAn Introduction to SPSS
An Introduction to SPSSRajesh Gunesh
 
Spss training notes
Spss training notesSpss training notes
Spss training notesMzee Theogene KUBAHONIYESU
 
"A basic guide to SPSS"
"A basic guide to SPSS""A basic guide to SPSS"
"A basic guide to SPSS"Bashir7576
 
An introduction to spss
An introduction to spssAn introduction to spss
An introduction to spsszeeshanwrch
 
Descriptive Statistics - SPSS
Descriptive Statistics - SPSSDescriptive Statistics - SPSS
Descriptive Statistics - SPSSAbdelrahman Alkilani
 
introduction to spss
introduction to spssintroduction to spss
introduction to spssOmid Minooee
 
Spss beginners
Spss beginnersSpss beginners
Spss beginnersUniversity of Education
 
Quantitative analysis using SPSS
Quantitative analysis using SPSSQuantitative analysis using SPSS
Quantitative analysis using SPSSAlaa Sadik
 
Statistics "Descriptive & Inferential"
Statistics "Descriptive & Inferential"Statistics "Descriptive & Inferential"
Statistics "Descriptive & Inferential"Dalia El-Shafei
 
Univariate Analysis
Univariate AnalysisUnivariate Analysis
Univariate Analysischristineshearer
 
Data management through spss
Data management through spssData management through spss
Data management through spssAPPOLINAIRE BIZIMANA
 
Spss tutorial 1
Spss tutorial 1Spss tutorial 1
Spss tutorial 1kunkumabala
 
DATA Types
DATA TypesDATA Types
DATA TypesAniruddha Deshmukh
 
Statistical Package for Social Science (SPSS)
Statistical Package for Social Science (SPSS)Statistical Package for Social Science (SPSS)
Statistical Package for Social Science (SPSS)sspink
 
Spss
SpssSpss
SpssTech_MX
 
Statistical software packages
Statistical software packagesStatistical software packages
Statistical software packagesKm Ashif
 

Mais conteúdo relacionado

Mais procurados

Spss lecture notes
Spss lecture notesSpss lecture notes
Spss lecture notesDavid mbwiga
 
Descriptive statistics
Descriptive statisticsDescriptive statistics
Descriptive statisticsAiden Yeh
 
SPSS How to use Spss software
SPSS How to use Spss softwareSPSS How to use Spss software
SPSS How to use Spss softwareDebashis Baidya
 
Introduction To Statistics
Introduction To StatisticsIntroduction To Statistics
Introduction To Statisticsalbertlaporte
 
An Introduction to SPSS
An Introduction to SPSSAn Introduction to SPSS
An Introduction to SPSSRajesh Gunesh
 
"A basic guide to SPSS"
"A basic guide to SPSS""A basic guide to SPSS"
"A basic guide to SPSS"Bashir7576
 
An introduction to spss
An introduction to spssAn introduction to spss
An introduction to spsszeeshanwrch
 
introduction to spss
introduction to spssintroduction to spss
introduction to spssOmid Minooee
 
Quantitative analysis using SPSS
Quantitative analysis using SPSSQuantitative analysis using SPSS
Quantitative analysis using SPSSAlaa Sadik
 
Statistics "Descriptive & Inferential"
Statistics "Descriptive & Inferential"Statistics "Descriptive & Inferential"
Statistics "Descriptive & Inferential"Dalia El-Shafei
 
Statistical Package for Social Science (SPSS)
Statistical Package for Social Science (SPSS)Statistical Package for Social Science (SPSS)
Statistical Package for Social Science (SPSS)sspink
 

Mais procurados (20)

Spss lecture notes
Spss lecture notesSpss lecture notes
Spss lecture notes
 
Descriptive statistics
Descriptive statisticsDescriptive statistics
Descriptive statistics
 
Descriptive Statistics
Descriptive StatisticsDescriptive Statistics
Descriptive Statistics
 
SPSS How to use Spss software
SPSS How to use Spss softwareSPSS How to use Spss software
SPSS How to use Spss software
 
Type of data
Type of dataType of data
Type of data
 
Introduction To Statistics
Introduction To StatisticsIntroduction To Statistics
Introduction To Statistics
 
An Introduction to SPSS
An Introduction to SPSSAn Introduction to SPSS
An Introduction to SPSS
 
Spss training notes
Spss training notesSpss training notes
Spss training notes
 
"A basic guide to SPSS"
"A basic guide to SPSS""A basic guide to SPSS"
"A basic guide to SPSS"
 
An introduction to spss
An introduction to spssAn introduction to spss
An introduction to spss
 
Descriptive Statistics - SPSS
Descriptive Statistics - SPSSDescriptive Statistics - SPSS
Descriptive Statistics - SPSS
 
introduction to spss
introduction to spssintroduction to spss
introduction to spss
 
Spss beginners
Spss beginnersSpss beginners
Spss beginners
 
Quantitative analysis using SPSS
Quantitative analysis using SPSSQuantitative analysis using SPSS
Quantitative analysis using SPSS
 
Statistics "Descriptive & Inferential"
Statistics "Descriptive & Inferential"Statistics "Descriptive & Inferential"
Statistics "Descriptive & Inferential"
 
Univariate Analysis
Univariate AnalysisUnivariate Analysis
Univariate Analysis
 
Data management through spss
Data management through spssData management through spss
Data management through spss
 
Spss tutorial 1
Spss tutorial 1Spss tutorial 1
Spss tutorial 1
 
DATA Types
DATA TypesDATA Types
DATA Types
 
Statistical Package for Social Science (SPSS)
Statistical Package for Social Science (SPSS)Statistical Package for Social Science (SPSS)
Statistical Package for Social Science (SPSS)
 

Destaque

Statistical software packages
Statistical software packagesStatistical software packages
Statistical software packagesKm Ashif
 
Data editing ( In research methodology )
Data editing ( In research methodology )Data editing ( In research methodology )
Data editing ( In research methodology )Np Shakeel
 
Presentation on spss
Presentation on spssPresentation on spss
Presentation on spssalfiyajamalcj
 
Research Methodology (MBA II SEM) - Introduction to SPSS
Research Methodology (MBA II SEM) - Introduction to SPSSResearch Methodology (MBA II SEM) - Introduction to SPSS
Research Methodology (MBA II SEM) - Introduction to SPSSGB Technical University
 
Software for Qualitative and Quantitative Data Analysis
Software for Qualitative and Quantitative Data AnalysisSoftware for Qualitative and Quantitative Data Analysis
Software for Qualitative and Quantitative Data AnalysisAlexandru Caratas Ghenea
 
1.introduction to research methodology
1.introduction to research methodology1.introduction to research methodology
1.introduction to research methodologyAsir John Samuel
 
Assessment Of Student Learning
Assessment Of Student LearningAssessment Of Student Learning
Assessment Of Student LearningArlan Villanueva
 

Destaque (12)

Spss
SpssSpss
Spss
 
Statistical software packages
Statistical software packagesStatistical software packages
Statistical software packages
 
Statistical software
Statistical softwareStatistical software
Statistical software
 
Data editing ( In research methodology )
Data editing ( In research methodology )Data editing ( In research methodology )
Data editing ( In research methodology )
 
Presentation on spss
Presentation on spssPresentation on spss
Presentation on spss
 
Presenting statistics in social media
Presenting statistics in social mediaPresenting statistics in social media
Presenting statistics in social media
 
Data analysis using spss
Data analysis using spssData analysis using spss
Data analysis using spss
 
Research Methodology (MBA II SEM) - Introduction to SPSS
Research Methodology (MBA II SEM) - Introduction to SPSSResearch Methodology (MBA II SEM) - Introduction to SPSS
Research Methodology (MBA II SEM) - Introduction to SPSS
 
Introduction to Research Methodology
Introduction to Research MethodologyIntroduction to Research Methodology
Introduction to Research Methodology
 
Software for Qualitative and Quantitative Data Analysis
Software for Qualitative and Quantitative Data AnalysisSoftware for Qualitative and Quantitative Data Analysis
Software for Qualitative and Quantitative Data Analysis
 
1.introduction to research methodology
1.introduction to research methodology1.introduction to research methodology
1.introduction to research methodology
 
Assessment Of Student Learning
Assessment Of Student LearningAssessment Of Student Learning
Assessment Of Student Learning
 

Semelhante a Introduction to SPSS for Market Research

data analysis techniques and statistical softwares
data analysis techniques and statistical softwaresdata analysis techniques and statistical softwares
data analysis techniques and statistical softwaresDr.ammara khakwani
 
Business Research Methods. data collection preparation and analysis
Business Research Methods. data collection preparation and analysisBusiness Research Methods. data collection preparation and analysis
Business Research Methods. data collection preparation and analysisAhsan Khan Eco (Superior College)
 
Answer the questions below, following the Submission Requirements .docx
Answer the questions below, following the Submission Requirements .docxAnswer the questions below, following the Submission Requirements .docx
Answer the questions below, following the Submission Requirements .docxjustine1simpson78276
 
An Introduction to SPSS
An Introduction to SPSSAn Introduction to SPSS
An Introduction to SPSSRayman Soe
 
Introduction of biostatistics
Introduction of biostatisticsIntroduction of biostatistics
Introduction of biostatisticskhushbu
 
spss-anintroduction-150704135929-lva1-app6892.pdf
spss-anintroduction-150704135929-lva1-app6892.pdfspss-anintroduction-150704135929-lva1-app6892.pdf
spss-anintroduction-150704135929-lva1-app6892.pdfjainishbhagat1
 
07 Mesurement and Scaling.pptx
07 Mesurement and Scaling.pptx07 Mesurement and Scaling.pptx
07 Mesurement and Scaling.pptxMesfinMelese4
 
Data analysis using spss
Data analysis using spssData analysis using spss
Data analysis using spssSyed Faisal
 
Company Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docxCompany Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docxwrite12
 
Company Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docxCompany Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docxwrite31
 
Data analysis for effective decision making
Data analysis for effective decision makingData analysis for effective decision making
Data analysis for effective decision makingsyed ahmed
 
Marketing Research Approaches .docx
Marketing Research Approaches .docxMarketing Research Approaches .docx
Marketing Research Approaches .docxalfredacavx97
 
ANOVA is a hypothesis testing technique used to compare the equali.docx
ANOVA is a hypothesis testing technique used to compare the equali.docxANOVA is a hypothesis testing technique used to compare the equali.docx
ANOVA is a hypothesis testing technique used to compare the equali.docxjustine1simpson78276
 
ART 1110 CBE Critique Paper Grading Guidelines The table be.docx
ART 1110 CBE Critique Paper Grading Guidelines The table be.docxART 1110 CBE Critique Paper Grading Guidelines The table be.docx
ART 1110 CBE Critique Paper Grading Guidelines The table be.docxrossskuddershamus
 
Lobsters, Wine and Market Research
Lobsters, Wine and Market ResearchLobsters, Wine and Market Research
Lobsters, Wine and Market ResearchTed Clark
 

Semelhante a Introduction to SPSS for Market Research (20)

data analysis techniques and statistical softwares
data analysis techniques and statistical softwaresdata analysis techniques and statistical softwares
data analysis techniques and statistical softwares
 
Business Research Methods. data collection preparation and analysis
Business Research Methods. data collection preparation and analysisBusiness Research Methods. data collection preparation and analysis
Business Research Methods. data collection preparation and analysis
 
power
powerpower
power
 
Answer the questions below, following the Submission Requirements .docx
Answer the questions below, following the Submission Requirements .docxAnswer the questions below, following the Submission Requirements .docx
Answer the questions below, following the Submission Requirements .docx
 
An Introduction to SPSS
An Introduction to SPSSAn Introduction to SPSS
An Introduction to SPSS
 
Introduction of biostatistics
Introduction of biostatisticsIntroduction of biostatistics
Introduction of biostatistics
 
Spss an introduction
Spss an introductionSpss an introduction
Spss an introduction
 
spss-anintroduction-150704135929-lva1-app6892.pdf
spss-anintroduction-150704135929-lva1-app6892.pdfspss-anintroduction-150704135929-lva1-app6892.pdf
spss-anintroduction-150704135929-lva1-app6892.pdf
 
07 Mesurement and Scaling.pptx
07 Mesurement and Scaling.pptx07 Mesurement and Scaling.pptx
07 Mesurement and Scaling.pptx
 
Data analysis using spss
Data analysis using spssData analysis using spss
Data analysis using spss
 
Company Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docxCompany Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docx
 
Company Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docxCompany Description and SWOT Analysis Assignment 1.docx
Company Description and SWOT Analysis Assignment 1.docx
 
Data analysis for effective decision making
Data analysis for effective decision makingData analysis for effective decision making
Data analysis for effective decision making
 
Intro to SPSS.ppt
Intro to SPSS.pptIntro to SPSS.ppt
Intro to SPSS.ppt
 
Marketing Research Approaches .docx
Marketing Research Approaches .docxMarketing Research Approaches .docx
Marketing Research Approaches .docx
 
ANOVA is a hypothesis testing technique used to compare the equali.docx
ANOVA is a hypothesis testing technique used to compare the equali.docxANOVA is a hypothesis testing technique used to compare the equali.docx
ANOVA is a hypothesis testing technique used to compare the equali.docx
 
ART 1110 CBE Critique Paper Grading Guidelines The table be.docx
ART 1110 CBE Critique Paper Grading Guidelines The table be.docxART 1110 CBE Critique Paper Grading Guidelines The table be.docx
ART 1110 CBE Critique Paper Grading Guidelines The table be.docx
 
Lobsters, Wine and Market Research
Lobsters, Wine and Market ResearchLobsters, Wine and Market Research
Lobsters, Wine and Market Research
 
spss intro.ppt
spss intro.pptspss intro.ppt
spss intro.ppt
 
Lecture 6 Scales and Measurements
Lecture 6 Scales and MeasurementsLecture 6 Scales and Measurements
Lecture 6 Scales and Measurements
 

Mais de Phi Jack

Vietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdfVietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdfPhi Jack
 
K-Beauty E-catalog
K-Beauty E-catalogK-Beauty E-catalog
K-Beauty E-catalogPhi Jack
 
Market Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamMarket Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamPhi Jack
 
Hành Vi Người Dùng Internet Vietnam 2015 - Google
Hành Vi Người Dùng Internet Vietnam 2015 - GoogleHành Vi Người Dùng Internet Vietnam 2015 - Google
Hành Vi Người Dùng Internet Vietnam 2015 - GooglePhi Jack
 
Rocket Internet 2014 & Q1 2015 Results Report
Rocket Internet 2014 & Q1 2015 Results ReportRocket Internet 2014 & Q1 2015 Results Report
Rocket Internet 2014 & Q1 2015 Results ReportPhi Jack
 
Hành vi mua sắm Online của Phụ nữ Châu Á
Hành vi mua sắm Online của Phụ nữ Châu ÁHành vi mua sắm Online của Phụ nữ Châu Á
Hành vi mua sắm Online của Phụ nữ Châu ÁPhi Jack
 
Zara's Fast-Fashion Edge
Zara's Fast-Fashion EdgeZara's Fast-Fashion Edge
Zara's Fast-Fashion EdgePhi Jack
 
The vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysisThe vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysisPhi Jack
 
Vietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenVietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenPhi Jack
 
ID.com's prospectus for IPO
ID.com's prospectus for IPOID.com's prospectus for IPO
ID.com's prospectus for IPOPhi Jack
 
Color theory
Color theoryColor theory
Color theoryPhi Jack
 
China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]Phi Jack
 
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...Phi Jack
 
User behavior
User behaviorUser behavior
User behaviorPhi Jack
 
Buoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip KotlerBuoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip KotlerPhi Jack
 
Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001Phi Jack
 
FinalStyle Ms Excel
FinalStyle Ms ExcelFinalStyle Ms Excel
FinalStyle Ms ExcelPhi Jack
 
Nguoi Tieu Dung
Nguoi Tieu DungNguoi Tieu Dung
Nguoi Tieu DungPhi Jack
 
Google Story
Google StoryGoogle Story
Google StoryPhi Jack
 
e-Marketing
e-Marketinge-Marketing
e-MarketingPhi Jack
 

Mais de Phi Jack (20)

Vietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdfVietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdf
 
K-Beauty E-catalog
K-Beauty E-catalogK-Beauty E-catalog
K-Beauty E-catalog
 
Market Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamMarket Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in Vietnam
 
Hành Vi Người Dùng Internet Vietnam 2015 - Google
Hành Vi Người Dùng Internet Vietnam 2015 - GoogleHành Vi Người Dùng Internet Vietnam 2015 - Google
Hành Vi Người Dùng Internet Vietnam 2015 - Google
 
Rocket Internet 2014 & Q1 2015 Results Report
Rocket Internet 2014 & Q1 2015 Results ReportRocket Internet 2014 & Q1 2015 Results Report
Rocket Internet 2014 & Q1 2015 Results Report
 
Hành vi mua sắm Online của Phụ nữ Châu Á
Hành vi mua sắm Online của Phụ nữ Châu ÁHành vi mua sắm Online của Phụ nữ Châu Á
Hành vi mua sắm Online của Phụ nữ Châu Á
 
Zara's Fast-Fashion Edge
Zara's Fast-Fashion EdgeZara's Fast-Fashion Edge
Zara's Fast-Fashion Edge
 
The vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysisThe vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysis
 
Vietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenVietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, Nielsen
 
ID.com's prospectus for IPO
ID.com's prospectus for IPOID.com's prospectus for IPO
ID.com's prospectus for IPO
 
Color theory
Color theoryColor theory
Color theory
 
China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]
 
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
 
User behavior
User behaviorUser behavior
User behavior
 
Buoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip KotlerBuoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip Kotler
 
Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001
 
FinalStyle Ms Excel
FinalStyle Ms ExcelFinalStyle Ms Excel
FinalStyle Ms Excel
 
Nguoi Tieu Dung
Nguoi Tieu DungNguoi Tieu Dung
Nguoi Tieu Dung
 
Google Story
Google StoryGoogle Story
Google Story
 
e-Marketing
e-Marketinge-Marketing
e-Marketing
 

Último

Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationKnoldus Inc.
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integrationmarketing932765
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 

Último (20)

Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog Presentation
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 

Introduction to SPSS for Market Research

  • 1. Introduction to SPSS Johan Smits Senior lecturer Statistics, Research and SPSS Saxion Market Research
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.