Presentation of Marshall Manson about ethics in Social media

1. Digital Ethics
3 November 2010

2. Rule #1… Tell The Truth

3. the H O N E S T Y

4. Honesty Of Relationship
• Don’t go undercover
• Comply with regulations
• Don’t pay

5. Example: Chinese 50 Cent Party

6. Honesty Of Opinion
• It’s all about mutual respect
• Your opinion is your opinion;
• Feel free to share it, but please…
• Let others form and express
their own

7. Example: Nestle

8. Example: Nestle

9. Honesty Of Identity
• Most important element
• Be who you are
• Don’t pretend to be someone else
• Practice full disclosure

10. Example: Whole Foods

11. Disclosure Is Easy
• Done right, disclosure
adds credibility
• Disclosure doesn't
preclude creativity
• Working for a company or an
agency doesn’t hurt you

12. Ethics – Take Aways
• Be Transparent
• Who You Are (Identity)
• Who You Represent (Relationship)
• Be Yourself
• Don’t Say Something You Don’t Believe / Practice
• Let Others Speaking on Your Behalf Do the Same
• Be Smart
• Think Before You Post (Judgment)
• Don’t Try to Game the System
12

13. Contact:
Marshall Manson
Managing Director, Digital, EMEA
ph +44 7969 648 427
marshall.manson@edelman.com
Twitter: @marshallmanson