These days, any business serious about becoming successful has to have a solid video marketing strat...

1. Use Video Marketing To Your Advantage With These
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These days, any business serious about becoming successful has to have a solid video marketing
strategy. But where do you begin? There are a lot of things to consider when it comes to video
marketing. Luckily, the following article has some great information that anyone can use in order to
increase the visibility of their business.
Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay
up to date with new trends, check social networks and various sites your target audience loves and
put together a list of characteristics you recognize in the viral videos you see.
When writing a description of your video include your web address at the beginning of the
description using proper HTML. This will allow viewer to click the link and be immediately directed
to your website. You should also include a description using your primary and alternate keywords for
better page ranks.
Be natural! The more fake or contrived you appear; the less likely viewers are to watch your whole
video. If you can't read a script without sounding like a dork, then don't. Stick to who you are and
represent yourself and your company and the video will turn out great.
To help garner even more views embed your video in your website. Most people when they think of
video marketing think only of posting a video on YouTube. Instead, post it on your website and
include a link on your Facebook wall and Tweet about your new video on Twitter.
Encourage your viewers to comment on your video and share it with friends. The more buzz your
video generates, even if it is slanted negatively, can be very advantageous. Sharing the video helps
spread your message to other people with no effort on your part, and people are more likely to view
something sent from a friend.
When searching for inspiration, try YouTube Suggest to find related topics which you could speak
on. This gives you a tree of various ideas which you can either use outright or might spark a topic
idea in your mind. The more research you do, the more ideas you'll come up with.
When you create a video for marketing purposes, your viewer has to believe you. Anything faked
within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to
believe what you're trying to tell them, be honest, transparent and come off as warm and friendly.
Try to be honest and real in your videos. Unless the video is a professional video, it's okay to be
imperfect. Practice your material before shooting and then go for it. You don't need to worry about
editing out every little imperfection because people will see that you're honest and that they can
relate to you. Just focus on getting the message across in a clear and concise manner.
A good video marketing tip is to be consistent with your videos. Your marketing abilities won't
improve if you're only doing the odd video here and there. By consistently uploading solid videos,
your customers will take you more seriously and your marketing skills will just keep getting better
and better.

2. Spending some money on a digital microphone is a great investment. It is easy to find a device that
will capture your video with good clarity of picture. However, sounding well might not happen with
the same http://imanetwork.org/ device. Your authoritative and confident voice can do things no
video picture ever will.
To show viewers that you are serious about your video marketing campaign produce videos regularly
to share with others. These videos can be informational or conversational. Your viewers will
appreciate knowing that they can depend on your for producing videos in a timely manner. Try to
produce at least a weekly video for your viewers.
Shorter videos are best. Try to keep your video to three minutes to ensure you provide all the
information necessary without losing the viewer. Five minutes is okay for tutorial videos, though.
Shorter is always better, however.
Don't forget to add your URL within your videos. You can do this through the use of a text box on
your video. This is a great way to let people know where they can go to find new information and
products. If you don't include the URL, they'll watch and forget you.
Make a video, not a commercial. Even if you are selling something, people don't like watching
commercials, either on television or online. Instead, make a video that is fun or informative, while
still related to your product or service. People looking at videos are usually promoting business
looking to be entertained, not pitched to.
Before beginning any video, plan out what you are going to say to your viewers. Most video
marketers say that if you can develop your introduction and closing of a video, the rest of the video
will go smoothly. Begin any video by introducing yourself and your company. End each video with a
call to action to visit your website.
Don't go on too long. People have short
attention spans and you need to capture their
interest quickly. Be direct and keep your sales
pitch simple. A good rule of thumb is to keep
your message to under a minute when trying
to attract new customers. You can go a little
longer for videos targeted at establish
customers, but keep those relatively short as
well.
When thinking of a title for your video,
thinking in terms of page rank and SEO. Each
title should include primary keywords and
alternative keyword's as well proper HTML. Use a catchy title that is a play on words or a title that
rhymes. The key to developing a good video title is making it memorable.
The best way to make a video work is to make it funny. Obviously, you cannot use potty or offensive
humor for fear of wrecking your reputation or offending your viewer. Stick to light, topical humor
which fits in with your brand and allows customers to have a personal relationship with you.
Taking the time to develop an effective video marketing strategy is one of the wisest decisions you

3. will make. Your business will see a great response from your catchy and intriguing online videos.
Just remember what you have learned from this article, and before long, your business will thrive
like never before!