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Salesforce Essentials Calgary Keynote
Become a Customer Company
Connect With Your Customers In A Whole New Way


                                              Daniel Debow
                                         SVP, Salesforce Work.com
                                                         @ddebow
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from
the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact
could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and
any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers
and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information
on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of
our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon
features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
For some time, businesses have been refining
                                        and optimizing their networks of suppliers and
                                        partners.

                                        But something just as revolutionary has been
                                        happening—the sudden convergence of the
                                        cloud, social and mobile spheres—connecting
                                        customers, employees and partners in new
IBM 2012 Study of 1,709 CEOs, General   ways...
Managers, and Global Business Leaders


                                        Become a customer company.
Become a Customer   Connected   Company
Become a Customer   Driven      Company
Become a Customer   Obsessed    Company
Become a Customer   Focused     Company
Become a Customer   Trusted     Company
         Become a Customer Company.
Become a Customer Company:
Connect with Your Customers in a Whole New Way


                                Connected           Connected
                                Employees           Partners




           Connected                                                     Connected
           Customers                                                     Products

                                            Cloud

                                                    Mobile


                                                             Community
                       Social
Our Mission:
Cloud Computing Driver, Catalyst and Evangelist




                                           Enterprise
Mainframe            Client/Server     Cloud Computing




  1960s                1980s                Today
#1 in Cloud Computing and Customer Relationship Management


      #1                #1
Cloud Computing    Sales, Service,
  Market Share    Marketing Product




     #1                 #2               #1
   Innovation     Highest Performing   Innovation
    2011, 2012
Canada is Key to Salesforce’s Success
     Investing        Innovating           Transforming
    +900 Employees   Social Acquisitions   Leading Companies
Canadian Companies are Succeeding with Salesforce



       Enterprise




        Medium




            Small
1%             445,000+
Time Equity Product   Hours Service



   $40 M+              17,500
      Grants            Non-profit
                      organizations
Today’s Platform Connects an “Internet of Things”
  1,000s               1,000,000s             1,000,000,000s
                                                             Users
            Terminal                 Client                Devices
                                                          Products




             SNA                    LAN/WAN                LTE




           Mainframe                 Server                Cloud




  1960s                  1980s                    Today
The Customer Revolution




1960s       1970s        1980s          1990s       2000s       2010s
Mainframe     Mini      Client Server     Cloud       Mobile      Social
Computing   Computing   Computing       Computing   Computing   Revolution




  x         10x          100x            1,000x     10,000x     100,000x
Customer Revolution
Social     Mobile     Big Data       Community

         Apps       Cloud        Trust
Customer Companies Engage on Social Channels
Share Feeds, Profiles, Groups, and Files
4.5 Billion Social Users
Reach Customers Anywhere
Touch & Local Apps
1.7 Billion Touch Devices Shipped in 2012
Collect Customer, Product, and Usage Data

Gain Insights About Customers
450 Billion Business Transactions / Day by 2020
For Customers, Employees, and Partners
Private & Public Communities
Single Sign-on with Secure, Portable Identity
Customer Companies are Apps Companies
Use Apps to Interact with Customers
Build an Ecosystem of Partners
$111 Billion Industry in 2012
18% YOY Growth
Salesforce.com: #1 Enterprise Cloud Vendor
Earn Customer Trust
Build Relationships on Equal Terms
Respect Privacy, Identity & Money
Customer Revolution
Social     Mobile     Big Data       Community

         Apps       Cloud        Trust
Companies Disconnected From Their Customers

   Your Customers, Employees, and    Is Your Company Connected?
      Partners are Connected...
How do you become a customer company today?
Become a Customer Company:
Connect with Your Customers in a Whole New Way


                                Connected           Connected
                                Employees           Partners




           Connected                                                     Connected
           Customers                                                     Products

                                            Cloud

                                                    Mobile


                                                             Community
                       Social
Customer Company
     Video
What is a Customer Company?
  Retail Banking                   Insurance                   Healthcare              Communications           Media




Connected Banking Products   Connected Agents & Products   Connected Medical Devices     Connected Stores   Connected Content




        Retail                 Manufacturing                        CPG                  Automotive          High Tech




 Connected Merchandise          Connected Machines                                        Connected Cars    Connected Devices
                                                               Connected Goods
Seven Questions To Become a Customer Company:



       Connected        Connected          Connected         Connected
       Customers        Employees          Partners          Products




 1. How do you     3. How do you      5. How do you     6. How do you
 listen to every   sell as a team?   create customer,    connect your
    customer?                           partner, and       products?
                                         employee
 2. How do you     4. How do you       communities?      7. How do you
   engage on           service                             become an
 every channel?      customers                          apps company?
                    everywhere?
1. How Do You Listen to Every Customer?                                  +

  #1 Social Marketing Application
  Social Media Command Centers: Pepsi, Dell, American Red Cross & More
  Spring ’13: Social Insights
  94% Improved Brand Monitoring with Marketing Cloud
2. How Do You Engage On Every Channel?
  #1 Sales, Service, & Marketing Platform
  Deliver a Seamless Customer Experience
  37% Improved Campaign Effectiveness with Salesforce
Video
Salesforce Essentials Calgary Keynote
Mike Brosseau
Senior Sales Engineer
Demo
3. How Do You Sell as a Team?
  Chatter: Collaborate on Deals
  Data.com: Enrich Your Profiles
  Work.com: Motivate and Align Sales Teams
  27% Increase in Sales with Sales Cloud
4. How Do You Service Customers Everywhere?
  #1 Customer Service & Support App
  Service Cloud Mobile
  Customers: Philips, Intuit, Activision, Nissan
  37% Improved Customer Satisfaction with Salesforce
Video
Salesforce Essentials Calgary Keynote
Pivot Data Centres is a Customer Company


       Data Centre Solutions

          200 Employees

  Operates 3 Data Centres in Alberta
Michael Koury
CEO
5. How Do You Create Communities?
  Employee, Customer, Partner Social Networks
  195,000 Enterprise Social Networks on Chatter
  Next Generation Salesforce Chatter
  30% Fewer Meetings with Chatter
6. How Do You Connect Every Product?
  1.7 Billion Networked PCs
  3.5 Billion Networked Products by 2015
Mike Brosseau
Senior Sales Engineer
Cirrus Oil
  Demo
Irving Oil is a Customer Company



    Canada’s Largest Refinery

      800 Retail Locations

        Founded in 1924
Derek Cooling
Director of Sales
7. How Do You Become an Apps Company?
 #1 Cloud Platform
 Fast and Easy to Build Mobile and Desktop Apps
 Heroku for Customer Apps
 Force.com for Employee Apps
Video
Salesforce Essentials Calgary Keynote
Become a Customer Company:
Connect with Your Customers in a Whole New Way


                                Connected           Connected
                                Employees           Partners




           Connected                                                     Connected
           Customers                                                     Products

                                            Cloud

                                                    Mobile


                                                             Community
                       Social
Salesforce: Customer Company Architecture


                            Connected         Connected             Connected       Connected
                            Customers         Employees             Partners        Products




                           Sales        Service       Marketing      Work.com    AppExchange
   Any Social                                                                                                           Back End




                                                                                                Applications
    Network                                                                                                             Systems
                                                      Data.com
                                                                                                                           ERP

                                                          Chatter                                                        Finance
                Identity




                                                                                                Salesforce Platform
   Any Device                Force.com                    Heroku                Touch                                   Any App


                                                    Data Model                                                         AppExchange
                                                                                                                          Apps
                                                                                                                      Public or Private
                                             Multi-Tenant Infrastructure                                                   Apps
Learn More Today

  12pm - 1pm   Networking and Lunch in the Cloud Expo
  1pm - 2pm    How to Get the Most Out of Salesforce Sessions

               Salesforce for Beginners       Macleod Ballroom
               Salesforce.com Platform        Macleod E1
               Salesforce for Oil & Gas       Macleod E2
               Salesforce.com Service Cloud   Macleod E3
Thank you.
Salesforce Essentials Calgary Keynote

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Salesforce Essentials Calgary Keynote

  • 2. Become a Customer Company Connect With Your Customers In A Whole New Way Daniel Debow SVP, Salesforce Work.com @ddebow
  • 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
  • 4. For some time, businesses have been refining and optimizing their networks of suppliers and partners. But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers, employees and partners in new IBM 2012 Study of 1,709 CEOs, General ways... Managers, and Global Business Leaders Become a customer company.
  • 5. Become a Customer Connected Company Become a Customer Driven Company Become a Customer Obsessed Company Become a Customer Focused Company Become a Customer Trusted Company Become a Customer Company.
  • 6. Become a Customer Company: Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Cloud Mobile Community Social
  • 7. Our Mission: Cloud Computing Driver, Catalyst and Evangelist Enterprise Mainframe Client/Server Cloud Computing 1960s 1980s Today
  • 8. #1 in Cloud Computing and Customer Relationship Management #1 #1 Cloud Computing Sales, Service, Market Share Marketing Product #1 #2 #1 Innovation Highest Performing Innovation 2011, 2012
  • 9. Canada is Key to Salesforce’s Success Investing Innovating Transforming +900 Employees Social Acquisitions Leading Companies
  • 10. Canadian Companies are Succeeding with Salesforce Enterprise Medium Small
  • 11. 1% 445,000+ Time Equity Product Hours Service $40 M+ 17,500 Grants Non-profit organizations
  • 12. Today’s Platform Connects an “Internet of Things” 1,000s 1,000,000s 1,000,000,000s Users Terminal Client Devices Products SNA LAN/WAN LTE Mainframe Server Cloud 1960s 1980s Today
  • 13. The Customer Revolution 1960s 1970s 1980s 1990s 2000s 2010s Mainframe Mini Client Server Cloud Mobile Social Computing Computing Computing Computing Computing Revolution x 10x 100x 1,000x 10,000x 100,000x
  • 14. Customer Revolution Social Mobile Big Data Community Apps Cloud Trust
  • 15. Customer Companies Engage on Social Channels Share Feeds, Profiles, Groups, and Files 4.5 Billion Social Users
  • 16. Reach Customers Anywhere Touch & Local Apps 1.7 Billion Touch Devices Shipped in 2012
  • 17. Collect Customer, Product, and Usage Data Gain Insights About Customers 450 Billion Business Transactions / Day by 2020
  • 18. For Customers, Employees, and Partners Private & Public Communities Single Sign-on with Secure, Portable Identity
  • 19. Customer Companies are Apps Companies Use Apps to Interact with Customers Build an Ecosystem of Partners
  • 20. $111 Billion Industry in 2012 18% YOY Growth Salesforce.com: #1 Enterprise Cloud Vendor
  • 21. Earn Customer Trust Build Relationships on Equal Terms Respect Privacy, Identity & Money
  • 22. Customer Revolution Social Mobile Big Data Community Apps Cloud Trust
  • 23. Companies Disconnected From Their Customers Your Customers, Employees, and Is Your Company Connected? Partners are Connected...
  • 24. How do you become a customer company today?
  • 25. Become a Customer Company: Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Cloud Mobile Community Social
  • 27. What is a Customer Company? Retail Banking Insurance Healthcare Communications Media Connected Banking Products Connected Agents & Products Connected Medical Devices Connected Stores Connected Content Retail Manufacturing CPG Automotive High Tech Connected Merchandise Connected Machines Connected Cars Connected Devices Connected Goods
  • 28. Seven Questions To Become a Customer Company: Connected Connected Connected Connected Customers Employees Partners Products 1. How do you 3. How do you 5. How do you 6. How do you listen to every sell as a team? create customer, connect your customer? partner, and products? employee 2. How do you 4. How do you communities? 7. How do you engage on service become an every channel? customers apps company? everywhere?
  • 29. 1. How Do You Listen to Every Customer? + #1 Social Marketing Application Social Media Command Centers: Pepsi, Dell, American Red Cross & More Spring ’13: Social Insights 94% Improved Brand Monitoring with Marketing Cloud
  • 30. 2. How Do You Engage On Every Channel? #1 Sales, Service, & Marketing Platform Deliver a Seamless Customer Experience 37% Improved Campaign Effectiveness with Salesforce
  • 31. Video
  • 34. Demo
  • 35. 3. How Do You Sell as a Team? Chatter: Collaborate on Deals Data.com: Enrich Your Profiles Work.com: Motivate and Align Sales Teams 27% Increase in Sales with Sales Cloud
  • 36. 4. How Do You Service Customers Everywhere? #1 Customer Service & Support App Service Cloud Mobile Customers: Philips, Intuit, Activision, Nissan 37% Improved Customer Satisfaction with Salesforce
  • 37. Video
  • 39. Pivot Data Centres is a Customer Company Data Centre Solutions 200 Employees Operates 3 Data Centres in Alberta
  • 41. 5. How Do You Create Communities? Employee, Customer, Partner Social Networks 195,000 Enterprise Social Networks on Chatter Next Generation Salesforce Chatter 30% Fewer Meetings with Chatter
  • 42. 6. How Do You Connect Every Product? 1.7 Billion Networked PCs 3.5 Billion Networked Products by 2015
  • 44. Cirrus Oil Demo
  • 45. Irving Oil is a Customer Company Canada’s Largest Refinery 800 Retail Locations Founded in 1924
  • 47. 7. How Do You Become an Apps Company? #1 Cloud Platform Fast and Easy to Build Mobile and Desktop Apps Heroku for Customer Apps Force.com for Employee Apps
  • 48. Video
  • 50. Become a Customer Company: Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Cloud Mobile Community Social
  • 51. Salesforce: Customer Company Architecture Connected Connected Connected Connected Customers Employees Partners Products Sales Service Marketing Work.com AppExchange Any Social Back End Applications Network Systems Data.com ERP Chatter Finance Identity Salesforce Platform Any Device Force.com Heroku Touch Any App Data Model AppExchange Apps Public or Private Multi-Tenant Infrastructure Apps
  • 52. Learn More Today 12pm - 1pm Networking and Lunch in the Cloud Expo 1pm - 2pm How to Get the Most Out of Salesforce Sessions Salesforce for Beginners Macleod Ballroom Salesforce.com Platform Macleod E1 Salesforce for Oil & Gas Macleod E2 Salesforce.com Service Cloud Macleod E3