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Presentation Skills  for Marketing Managers
You can download this presentation at: www.studyMarketing.org Visit  www.studyMarketing.org   for more presentations on Marketing, Strategy, Innovation, and Branding
[object Object],[object Object],[object Object],Contents
Content Three Elements of Great Presentation Design Delivery Great  Presentation !
Developing Great CONTENT
Steps in Preparing Content Analyzing Your Audience Gathering Relevant Data & Information Converting Your Data into an Outline
Analyzing Your Audience ,[object Object],[object Object],[object Object],[object Object]
Gathering Relevant Data & Information ,[object Object],[object Object],[object Object],[object Object]
Converting Your Information into an Outline ,[object Object],[object Object],[object Object],[object Object]
Outline Style Chronological Shows events in order as they occurred Takes the audience on a journey through a flowing presentation States the problem, the why’s, your solution, and a summary States the cause and explains the effect(s) Narrative Problem/ Solution Cause/ Effect
Outline Style Topical Divides the general topic into several subtopics Uses some or all of the what, who, where, when, why, and how questions Journalistic Questions
Outline Format Introduction Body Conclusion Outline Format
Outline Format ,[object Object],[object Object],[object Object],[object Object]
Outline Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline Format ,[object Object],[object Object],[object Object],[object Object]
Building Great DESIGN
Presentation Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Three Keys of Great Design ,[object Object],[object Object],[object Object],Great Slide Presentation Design
Layout ,[object Object],[object Object]
Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object]
Consistent Fonts ,[object Object],[object Object],[object Object]
Tips for Planning Great Slides ,[object Object],[object Object],[object Object],[object Object]
Design Guidelines Avoid this This is better
Effective Charts and Graphs
Avoid slide like this one……
Conducting Great DELIVERY
Delivering Your Presentation Voice Language Usage Movement Body Language Great  Delivery
Managing Your Voice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Your Voice Volume Avoid to speak in monotone. Put more feeling into your voice and make it livelier by changes in your intonation. Speak loudly enough to reach all the members audience without overpowering those closest to you. Intonation
Managing Your Voice For most of us, this is natural – except when we are nervous or excited. Practice, and you can figure out what sounds natural and appropriate for the points you are making. Pacing
Language Usage ,[object Object],[object Object],[object Object]
Movement ,[object Object],[object Object],[object Object],[object Object]
Body Language ,[object Object],[object Object],[object Object],[object Object]
Body Language ,[object Object],[object Object],[object Object],[object Object],[object Object]
In advance of your presentation ,[object Object],[object Object]
In the hours before presentation ,[object Object],[object Object],[object Object],[object Object]
When you enter the room: ,[object Object],[object Object],[object Object],[object Object]
How to Handle Tough Situations ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Handle Tough Situations
[object Object],[object Object],[object Object],[object Object],[object Object],How to Handle Tough Situations
[object Object],[object Object],[object Object],[object Object],How to Handle Tough Situations
Planning for the Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with Disasters ,[object Object],[object Object]
Dealing with Disasters ,[object Object],[object Object]
References/Recommended Further Readings: ,[object Object],[object Object]
End of Material If you find this presentation useful, please consider telling others about our site (www.exploreHR.org)

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Presentation Skills for Marketing Managers

  • 1. Presentation Skills for Marketing Managers
  • 2. You can download this presentation at: www.studyMarketing.org Visit www.studyMarketing.org for more presentations on Marketing, Strategy, Innovation, and Branding
  • 3.
  • 4. Content Three Elements of Great Presentation Design Delivery Great Presentation !
  • 6. Steps in Preparing Content Analyzing Your Audience Gathering Relevant Data & Information Converting Your Data into an Outline
  • 7.
  • 8.
  • 9.
  • 10. Outline Style Chronological Shows events in order as they occurred Takes the audience on a journey through a flowing presentation States the problem, the why’s, your solution, and a summary States the cause and explains the effect(s) Narrative Problem/ Solution Cause/ Effect
  • 11. Outline Style Topical Divides the general topic into several subtopics Uses some or all of the what, who, where, when, why, and how questions Journalistic Questions
  • 12. Outline Format Introduction Body Conclusion Outline Format
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  • 24. Design Guidelines Avoid this This is better
  • 26. Avoid slide like this one……
  • 28. Delivering Your Presentation Voice Language Usage Movement Body Language Great Delivery
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  • 30. Managing Your Voice Volume Avoid to speak in monotone. Put more feeling into your voice and make it livelier by changes in your intonation. Speak loudly enough to reach all the members audience without overpowering those closest to you. Intonation
  • 31. Managing Your Voice For most of us, this is natural – except when we are nervous or excited. Practice, and you can figure out what sounds natural and appropriate for the points you are making. Pacing
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