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The Lost Art of Social Listening: Create a Strategy with 5 Tools

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Nicholas Scalice
Nicholas Scalice

Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.

Mídias sociais
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THE LOST ART OF SOCIAL LISTENING How to create a social media listening strategy + 5 tools to put it into action
Hello, I’m Nicholas
bit.ly/art-of-listening
What are we really doing?
Making things people want beats making people want things John Willshire
Something we make Something people need
It all starts with listening
Why do businesses fail with social media?
Too much push, not enough pull
Running on autopilot
Trying to be everywhere, and ending up nowhere
Chasing (the wrong) numbers
Giving up too soon
So, what should you do?
Dive in and start listening
Find your target audience
Filter out the noise
Identify the influencers
Look for the trends
Oh, and remember…
Your audience doesn’t care about you
Your audience cares about what you can do for them
Store 1GB of MP3 files on the hard drive 1,000 songs in your pocket
5 tools to make you an awesome listener
hootsuite.com
mention.com
hotjar.com
buzzsumo.com
feedly.com
And two more bonus tools…
Phone and email (yes, really)
The $10,000 tweet
earnworthy.com/book
@nscalice nicholas@earnworthy.com

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