Here's how to capture customer habits away from your competition.
For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html
2. Customer habits are a HUGE
competitive advantage. tweetable
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12. The faster users pass through a
HOOK, the greater the product’s
habit-forming potential
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13. vs.
For example :
Netflix won habits from Blockbuster
Get everyone in
the car, go to the
store, pick out the
movie, pay, drive
back home, watch.
The movie is sitting
on your counter
ready to watch.
15. Behaviors done more often
have a higher habit forming
potential
Studies show:
tweetable
16. When you remember you
need something AND
you’re at your computer.
Whenever you remember
you need something …
because you always have
your phone.
vs.
For example :
Amazon mobile winning habits from Amazon web
19. vs.
Knowing image
self-destructs means
people share more
interesting pics
Facebook is forever
so people share less
racy, funny, and
interesting images
For example :
Snapchat winning over Facebook users