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Digital StorytellingNarrative in Social Media
Storytelling as amarketing tool
Storyteling forbrands?
VS.
ThenNowνιάου
1st element of storytelling: The Message• Vision     • Mission• Values
2nd element of storytelling: Conflict
”Telling	  stories	  is	  the	  only	  way	  	  we	  can	  create	  meaning	  in	  our	  lives	  and	  make	  sense	  of	 ...
3rd element of storytelling: Characters
3rd element of storytelling: CharactersWhat kind of hero Am I?
4rth element of storytelling: Plotbeginning	  middle	  end	  Exposi5on	  Rising	  ac5on	  Climax	  Falling	  ac5on	  Resol...
Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able t...
Some final tips: • Keep it simple• Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractiv...
Niki Sotiropoulouo-ya.grnikisot.com@nikisotThank you!
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
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Digital Storytelling

  1. 1. Digital StorytellingNarrative in Social Media
  2. 2. Storytelling as amarketing tool
  3. 3. Storyteling forbrands?
  4. 4. VS.
  5. 5. ThenNowνιάου
  6. 6. 1st element of storytelling: The Message• Vision • Mission• Values
  7. 7. 2nd element of storytelling: Conflict
  8. 8. ”Telling  stories  is  the  only  way    we  can  create  meaning  in  our  lives  and  make  sense  of  the  world”  Paul  Auster
  9. 9. 3rd element of storytelling: Characters
  10. 10. 3rd element of storytelling: CharactersWhat kind of hero Am I?
  11. 11. 4rth element of storytelling: Plotbeginning  middle  end  Exposi5on  Rising  ac5on  Climax  Falling  ac5on  Resolu5on  
  12. 12. Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able todo it?Character: Ourhero, FelixPlot: Be the firsthuman to breakthe sound barrieroutside of avehicle.
  13. 13. Some final tips: • Keep it simple• Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractive Multimedia)• Engage your audience• Choose the right protagonist• Be Authentic
  14. 14. Niki Sotiropoulouo-ya.grnikisot.com@nikisotThank you!
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Narrative in Social Media

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