http://www.niccotan.com/2011/04/trade-check-marketing-research-activity.html Trade Check Data for Aluminum Foil Wrap Category.

1. TRADE CHECK

3. In 2005, aluminum as packaging ranked second to transportation

4. Aluminum is the most commonly recycled post-consumer metal in the world today.

5. Product producers and consumers are increasingly using foil because of the numerous advantages it holds over competing packaging materials

6. Flexible packaging and foil containers account for about three-fourths of all foil used, but the remainder goes into some exciting applications

8. Supermarkets and Location

9. S U M M A R Y

10. V O L U M E S H A R E (%) TOTAL

11. T O T A L V A L U E (PHP)

12. V A L U E S H A R E (%) TOTAL

13. P R I C E I N D E X

16. SM BONUS, an outright brand, should have increased SKU’s, as this is the most competitively priced among them .

17. SM should have a 4meter SKU, either box or roll

18. All supermarkets, specifically those with outright brands, should push sales through bundling (a la Reynold’s Wrap)

20. Sunny Select and Heavy Duty brands, being the only brands with 4meter SKU’s, should price their products more competitively to capture retail-loving markets