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iOS vs Android
Which platform to target first
An age-old debate
• Debate ever since both iOS and Android stores
started accepting apps
• Where do you get more users?
• Where do you make more money?
• What is your target audience using - iOS or
Android?
For businesses
• If you are looking for a larger reach - Android is for
you
• Internet traffic is much more from Android
devices compared to iOS
• Android has a much wider user base compared
to iOS (> 75% world market share)
For businesses
• Metrics show iOS users spend more money
• iOS apps make almost 50% more than their
Android counterparts
• If online sales is your target, definitely go with iOS
For businesses
• Where and who is your target audience
• Age group, geography (Asia for its sheer
numbers)
• Android is more popular in Asian countries than
iOS. But Apple catching up
Indie developers
• Android has its own share of problems
• Over 1600 devices
• 5 widely-used OS versions
• Multiple screen resolutions
• Device manufacturers/telecoms have own
implementation of Android
• Poor backward compatibility
Indie developers
• iOS development more simplified
• < 10 devices (with support for just 3 different
resolutions)
• 2-3 OS versions
• A universal OS version available for upgrade on all
devices instantly
Indie developers
• Looking at making money through app sales and
IAPs - choose iOS
• Looking at making money through
impressions/ads - choose Android
• In the end, it really depends on which platform
you are best positioned to develop for (skills,
availability, time to market)
• PhoneGap - the manna from heaven for indie
developers and businesses
• Target multiple OS’ (and versions) with same
code base
• Use jQuery/responsive UI for multiple resolutions
• Has its disadvantages but works well for most
cases
A better alternative?
Have questions or need guidance with your app?
Contact us and we’ll help you
http://newgenapps.com/contact
Skype: newgenapps / lata.nga
Phone: +1 415 800 4445
Have QUESTIONS?

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iOS vs Android - which platform to target first

  • 1. iOS vs Android Which platform to target first
  • 2. An age-old debate • Debate ever since both iOS and Android stores started accepting apps • Where do you get more users? • Where do you make more money? • What is your target audience using - iOS or Android?
  • 3. For businesses • If you are looking for a larger reach - Android is for you • Internet traffic is much more from Android devices compared to iOS • Android has a much wider user base compared to iOS (> 75% world market share)
  • 4. For businesses • Metrics show iOS users spend more money • iOS apps make almost 50% more than their Android counterparts • If online sales is your target, definitely go with iOS
  • 5. For businesses • Where and who is your target audience • Age group, geography (Asia for its sheer numbers) • Android is more popular in Asian countries than iOS. But Apple catching up
  • 6. Indie developers • Android has its own share of problems • Over 1600 devices • 5 widely-used OS versions • Multiple screen resolutions • Device manufacturers/telecoms have own implementation of Android • Poor backward compatibility
  • 7. Indie developers • iOS development more simplified • < 10 devices (with support for just 3 different resolutions) • 2-3 OS versions • A universal OS version available for upgrade on all devices instantly
  • 8. Indie developers • Looking at making money through app sales and IAPs - choose iOS • Looking at making money through impressions/ads - choose Android • In the end, it really depends on which platform you are best positioned to develop for (skills, availability, time to market)
  • 9. • PhoneGap - the manna from heaven for indie developers and businesses • Target multiple OS’ (and versions) with same code base • Use jQuery/responsive UI for multiple resolutions • Has its disadvantages but works well for most cases A better alternative?
  • 10. Have questions or need guidance with your app? Contact us and we’ll help you http://newgenapps.com/contact Skype: newgenapps / lata.nga Phone: +1 415 800 4445 Have QUESTIONS?