With the number of apps out there on the various App Stores, it is difficult to get noticed and make your app sell. Here are some things you can try to make your app sell more and penetrate the ever growing apps market.
All the best!
3. Set up a landing page for your app
- Don’t know how to get started? Use a service like
weebly to get online fast
Drive traffic to the page - which in turn will drive
people to your apps
- Use ads. It is difficult to penetrate the market
otherwise
- Use social media to promote the page
- Blog to get more traffic to the site
5. Add analytics to the website and app
- You need to know how people are discovering
your website/app
- Where are you getting the most traffic from and
how is it getting converted into users
Add event tracking in the app
- Know how people are using the app
7. Find your target market
- And a user group you can approach for testing your
app
Release an early beta - through sites that find beta
testers, social media
- You will find many takers if the idea is interesting
See what name goes with your app - do some testing
- Try different names and see what is accepted better
8. Get as much feedback as possible
- You need a sizable group (even for a beta) to have
quantifiable data
- Use your contacts as much as possible to get 1-2K
beta users (or at least 50 :)
10. Use your connections - friends, family to spread the
word
Get in touch with Apple, Google, Windows Store approval
teams. See if you can get the app featured
- You will find many takers if the idea is interesting
12. Do not shy away from promoting your app
- At any chance you get
If your app targets a niche market, attend conferences,
meet-ups for that niche. Talk about the app with others
Use social networks to your advantage
- Facebook, Twitter, Instagram, Quora, Pinterest
14. Use social networks to your advantage for promoting
apps <= can’t stress on this enough
Add a social element in your apps
- Sharing on social networks (virality)
- Connecting users (using phonebook, social n/w
logins)
- Letting users invite others to the app (incentivize for
inviting friends)
- Location-aware social interaction
BUT DON’T FORCE THEM
16. Incentivize users to come back and use the app -
freebies, credits, coins (for repeat use)
Personalize the user experience - feel good factor
Inform about friends near-by
18. Push/local notifications increase retention
- Offers
- Small reminders - it works
Don’t send them too often - user might turn them off
Make it easy to stop notifications if the user wishes -
notifications should be optional
20. Targeted advertising produces good results if used well
- Learn about how to run effective ads for your apps
- Target smartphone users to avoid unusable click
rates
Have a banner on your mobile site leading the user to the
app on the respective store
Cross-promote apps in your other apps - your current
user base helps tremendously
22. Release versions with simple metadata changes - see
what clicks with users
- Changed app icon
- More focused screenshots
- Keywords - App Store Optimization is very useful
23. Still have questions or need guidance with your apps?
Contact us and we’ll help you
http://newgenapps.com/contact/
Skype: lata.nga / newgenapps
Phone: +1 415 800 4445
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