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Increasing your
app’s visibility
Growth Hacks for Mobile apps
Drive
Traffic
1
Set up a landing page for your app
- Don’t know how to get started? Use a service like
weebly to get online fast
Drive traffic to the page - which in turn will drive
people to your apps
- Use ads. It is difficult to penetrate the market
otherwise
- Use social media to promote the page
- Blog to get more traffic to the site
Analytics
2
Add analytics to the website and app
- You need to know how people are discovering
your website/app
- Where are you getting the most traffic from and
how is it getting converted into users
Add event tracking in the app
- Know how people are using the app
Beta testing
3
Find your target market
- And a user group you can approach for testing your
app
Release an early beta - through sites that find beta
testers, social media
- You will find many takers if the idea is interesting
See what name goes with your app - do some testing
- Try different names and see what is accepted better
Get as much feedback as possible
- You need a sizable group (even for a beta) to have
quantifiable data
- Use your contacts as much as possible to get 1-2K
beta users (or at least 50 :)
Contact
people
4
Use your connections - friends, family to spread the
word
Get in touch with Apple, Google, Windows Store approval
teams. See if you can get the app featured
- You will find many takers if the idea is interesting
Blatant
Promotion
5
Do not shy away from promoting your app
- At any chance you get
If your app targets a niche market, attend conferences,
meet-ups for that niche. Talk about the app with others
Use social networks to your advantage
- Facebook, Twitter, Instagram, Quora, Pinterest
Social
6
Use social networks to your advantage for promoting
apps <= can’t stress on this enough
Add a social element in your apps
- Sharing on social networks (virality)
- Connecting users (using phonebook, social n/w
logins)
- Letting users invite others to the app (incentivize for
inviting friends)
- Location-aware social interaction
BUT DON’T FORCE THEM
Incentiveize
7
Incentivize users to come back and use the app -
freebies, credits, coins (for repeat use)
Personalize the user experience - feel good factor
Inform about friends near-by
Reminders &
Push
Notifications8
Push/local notifications increase retention
- Offers
- Small reminders - it works
Don’t send them too often - user might turn them off
Make it easy to stop notifications if the user wishes -
notifications should be optional
Ads
9
Targeted advertising produces good results if used well
- Learn about how to run effective ads for your apps
- Target smartphone users to avoid unusable click
rates
Have a banner on your mobile site leading the user to the
app on the respective store
Cross-promote apps in your other apps - your current
user base helps tremendously
A/B Testing-
See what
works
1
0
Release versions with simple metadata changes - see
what clicks with users
- Changed app icon
- More focused screenshots
- Keywords - App Store Optimization is very useful
Still have questions or need guidance with your apps?
Contact us and we’ll help you
http://newgenapps.com/contact/
Skype: lata.nga / newgenapps
Phone: +1 415 800 4445
Have Questions?

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Growth Hacks for your Mobile apps

  • 3. Set up a landing page for your app - Don’t know how to get started? Use a service like weebly to get online fast Drive traffic to the page - which in turn will drive people to your apps - Use ads. It is difficult to penetrate the market otherwise - Use social media to promote the page - Blog to get more traffic to the site
  • 5. Add analytics to the website and app - You need to know how people are discovering your website/app - Where are you getting the most traffic from and how is it getting converted into users Add event tracking in the app - Know how people are using the app
  • 7. Find your target market - And a user group you can approach for testing your app Release an early beta - through sites that find beta testers, social media - You will find many takers if the idea is interesting See what name goes with your app - do some testing - Try different names and see what is accepted better
  • 8. Get as much feedback as possible - You need a sizable group (even for a beta) to have quantifiable data - Use your contacts as much as possible to get 1-2K beta users (or at least 50 :)
  • 10. Use your connections - friends, family to spread the word Get in touch with Apple, Google, Windows Store approval teams. See if you can get the app featured - You will find many takers if the idea is interesting
  • 12. Do not shy away from promoting your app - At any chance you get If your app targets a niche market, attend conferences, meet-ups for that niche. Talk about the app with others Use social networks to your advantage - Facebook, Twitter, Instagram, Quora, Pinterest
  • 14. Use social networks to your advantage for promoting apps <= can’t stress on this enough Add a social element in your apps - Sharing on social networks (virality) - Connecting users (using phonebook, social n/w logins) - Letting users invite others to the app (incentivize for inviting friends) - Location-aware social interaction BUT DON’T FORCE THEM
  • 16. Incentivize users to come back and use the app - freebies, credits, coins (for repeat use) Personalize the user experience - feel good factor Inform about friends near-by
  • 18. Push/local notifications increase retention - Offers - Small reminders - it works Don’t send them too often - user might turn them off Make it easy to stop notifications if the user wishes - notifications should be optional
  • 19. Ads 9
  • 20. Targeted advertising produces good results if used well - Learn about how to run effective ads for your apps - Target smartphone users to avoid unusable click rates Have a banner on your mobile site leading the user to the app on the respective store Cross-promote apps in your other apps - your current user base helps tremendously
  • 22. Release versions with simple metadata changes - see what clicks with users - Changed app icon - More focused screenshots - Keywords - App Store Optimization is very useful
  • 23. Still have questions or need guidance with your apps? Contact us and we’ll help you http://newgenapps.com/contact/ Skype: lata.nga / newgenapps Phone: +1 415 800 4445 Have Questions?