The document provides a 13-point checklist for launching a new website, including testing spelling and grammar, forms, titles and metadata, URLs, content and calls to action, speed, redirects, compatibility, fonts, analytics, images, social media integration, stress testing, and continuing to monitor performance after launch. The checklist aims to ensure all technical and user experience aspects of a new website are thoroughly reviewed before going live.
2. Launching a new website may seem exciting, but there’s
are a plenty of things to achieve, a stack of fine points
that can’t be ignored, and various individuals who need
to work collectively as a team.
Sharing a set of commands to follow before hurling your
website:
3. 1. Spelling, Grammar,
Punctuation
It might seem unnecessary but going through your website and
checking for typos, grammar, and proper punctuation is a must.
Special attention is needed for the new pages on your website.
Also, be cautious while copy pasting text from Word or Google Docs as
it tends to disturb the formatting.
4. 2. Web Forms
Another essential step is to check all the forms if you have a marketing
automation platform integrated in your website.
Such questions need to be noted down while checking the functionality:
– Can the flow be improved?
– Are you getting stuck anywhere? Are there any errors?
– Is the final form being sent to the correct person?
– Is an automated response being sent to the reader?
5. 3. Title Tags / Meta Data
This may sound a stale update but confirm that
every single page of your website has a unique
title tag. Needless to say, having a meta
description is also mandatory.
6. 4. Live URLs
Test every single URL on your website as the
website goes live and validate that they lead to
the correct destination.
7. 5. Context
Take a step back and review your buyer identities. Some of our
messaging and positioning may have become outdated. A few
key pointers to validate for the same:
– Would your target audience visit this page? If yes, then why?
– Is there a clear call to action or conversion path?
– Does the page address the audience’s buying questions?
8. 6. Site Speed
A few points to consider as long as the speed of your website is concerned are
following:
– How fast does your website take to load an entire web page?
– How big is the webpage, in terms of file size?
– Does the website use web development best practices for website performance?
Consider these two factors when testing the speed of your site.
– How long does the Initial page take to load?
– How many returning visitors do you have?
It’s also critical to test page load times on mobile devices.
9. 7. Map all old pages to new
Map out all your page redirects will have a
significant impact on your website. At times
content gets lost in the changeover as new
pages are added, deleted, or renamed.
10. 8. Compatibility
Start testing your design in advanced browsers as well
as legacy browsers. By using some free or commercial
Web services and software like Browsershots, Adobe
Browserlab, or SuperPreview, one can test the design of
the website.
11. 9. Fonts
Run through the copy of the entire web pages of your websites
to see that the formatting is in place. Look for uneven blips in
the text as the font codes tend to get dropped into a page
inadvertently and make a letter or a word look wacky
sometimes.
12. 10. Tools
Before launching the website, it is necessary that Google
Analytics or any other analytics package that you’re planning to
use is properly set up and is ready to go live. Also ensure all
Drupal modules have been installed correctly and are
functioning.
13. 11. Images
If the display text does not render on the image when you hover
over it, treat this as an alarm. All the images throughout your
website must display correctly.
14. 12. Social Media Integration
One of the biggest elements of a great website is making
your users share your website content on their social
media. Make sure that all the social media icons on the
website land to the correct pages.
15. 13. Stress Test
Simulate the HTTP requests generated by simultaneous
users, then test your web server performance under
normal and excessive loads. A suggested tool is Load
Impact.
16. After launching a Website, you must continue to revisit
on how your website is performing on customer
feedback as well as analytics.
17. THANK YOU!
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